Fashion in the 1990s was characterized by minimalist styles, some of which were dubbed "anti-fashion". Nineties fashion was very casual and comfortable, and featured items such as flannel shirts and overalls. Retro clothing was popular in the 1990s, which led to minimalist takes on styles from previous decades, notably the 1920s, 1940s, 1950s, 1960s, and 1970s. Fashion inspired by sports clothing was also popular during the 1990s.
Following the minimalist trend, mens business wear in the 1990s moved back away from three piece suits towards simpler styles. Women's business and formal wear also became simpler over the course of the decade. Denim followed the minimalist trend, moving away from acid wash and other designer denim styles towards the simpler and more traditional stone washed jeans. The fancy women's hairstyles of the 1980s gave way to straighter styles parted in the middle, and men's hairstyles also became simpler.
The 1990s was the decade of the supermodel, when fashion models such as Kate Moss, Claudia Schiffer, Naomi Campbell, Cindy Crawford, and Linda Evangelista became international celebrities.
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One of the most significant events in 1990s fashion was the rise of grunge fashion in 1992.[1] Grunge fashion consisted of both sexes wearing flannel shirts and other typical outdoor clothing, often bought in thrift shops. The general appearance was unkempt and androgynous. The rise of grunge fashion coincided with the rise to mainstream popularity of grunge music from Seattle. Popular colors in grunge fashion included white, black, red, forest green, indigo, and brown.
By 1993, other plaid inspired styles were popular. These included plaid vests, plaid sweatshirts, plaid babydoll dresses, and plaid boxer shorts. Although grunge and its related styles waned after 1994, flannel plaid shirts continued to enjoy a somewhat increased popularity though the end of the decade, especially for outdoor wilderness activities.
Styles inspired by the mid to late 1970s were popular from 1996 through the end of the decade. Orange and yellow, colours both popular in the 1970s, became popular in 1996 among both men and women, and later other bright colours that were popular in the 1970s became popular among women. Stretch polyester shirts in 1960s and 1970s prints were worn by women. Knee-high boots came back into fashion, as part of the 60s/70s revival.[2] Women's spaghetti strap tank tops became more popular than when they were first popular in the late 1970s. Shiny men's buttoned shirts enjoyed moderate popularity. Flared pants and jeans also became popular. T-shirts with a happy face design were briefly popular.
Around 1996, cords became popular, initially in brown, and later in colours such as black tan, and grey. Corduroy continued as a trend through 2001.
Below is a series of images relating to the styles of the 1990s.
![]() Olive green was a popular color throughout most of the decade. |
![]() Kurt Cobain, lead singer of Nirvana, was an inspiration for the grunge look that made its entrance into mainstream fashion in the early 1990s. |
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![]() Singer Hope Sandoval in 1992 wearing boots and patterned tights. |
![]() The German Electro rock duo Das Ich, 1993. Their aspect shows the influence of the Goth look which returned in the 1990s. |
![]() Young woman in New York City, 1995 with her belly button exposed. |
![]() Heavy shoes with thick heels, such as this shoe seen in the photo, were worn from the mid-1990s until the end of the decade. |
![]() the Spice Girls, in 1996. Many young women in Britain copied the clothes worn by the all-girl pop group |
![]() Two women wearing bandanas, 1999. |
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