2B Reputation Intelligence Ltd. was a small text mining company based in London's Holborn district, purchased by Factiva in late January 2005, 2B specialised in data visualisation aimed at marketing and PR professionals seeking to benchmark their performance and demonstrate true value in their work. Formerly part-owned by global PR giant Hill & Knowlton (owned in turn by WPP Group) 2B was founded by Christofer Solheim, Adrian Melrose (of Land Rover Blog fame), Christopher Shaw, Stefan Tzenov and Simon Hicks.

The 2B group of companies included Soho design outfit iConcertina and Eicos (a Bulgarian sofware development company based in Sofia). iConcertina remains independent and is run by Adrian Melrose but Eicos was absorbed by 2BRI, and subsequently Factiva to become their new Sofia office, specialising in software development under Stefan Tzenov.

The majority of Factiva's success is attributable to the Benchmark Bunny team comprising the bunnies Lindsey Mc Donald and Briony Pollard, managed by Codders and Leemoo. Tragically, Bunny Lindsey was lost to Frost and Sullivan in January 2006. Bunny Briony remains at Factiva.