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3AW
3AW693logo.svg
Broadcast area Australia Melbourne, Australia
Slogan "Talking Melbourne"
"Melbourne's Own"
Frequency 1425 kHz (1932-1935)
1280 kHz (1935-1978)
1278 kHz (1978-2006)
693 kHz (2006-)
First air date 22 February 1932
Format Talkback
Owner Fairfax Media
Website www.3aw.com.au

3AW is a radio station in Melbourne, Australia on 693kHz AM. It began transmission on 22 February 1932 as Melbourne's fifth commercial radio station.

Contents

History

An 1940s billboard advertising For the Term of his Natural Life in Melbourne

3AW's original broadcast frequency was 1425kHz and changed to 1280 kHz on 1 September 1935 as part of a national reshuffle of the radio broadcasting spectrum. On 23 November 1978 the station changed to 1278 kHz with the introduction of 9 kHz spacing on the AM band. Due to poor reception problems, at 7.15am. on 1 May 2006 3AW swapped with its sister station 3EE to its present frequency of 693 kHz.

The station is now broadcasting from a transmitter in Werribee and its studios are located at Media House which is located at 655 Collins Street, Docklands, in the heart of Melbourne. 3AW shares facilities with Magic 1278 and The Age newspaper. 3AW was previously located at Bank Street, South Melbourne since 1991 until March 2010[1] The station is owned and operated by Fairfax Media, while the station's format is primarily news, talk and sport.

The station is considered by some to be the most vocal conservative voice in Melbourne radio.[2][3][4]

Ratings and market position

3AW has long been the top-rating radio station in Melbourne, although its Australian football coverage - once indomitable - has recently begun to lose its audience to the Dominant stylings of Triple M and has caused the station to fall to last in the football ratings.

In the October 2008 ratings survey, 3AW was the highest rating station in Melbourne for breakfast, mornings and evenings but Fox FM was the best rating for afternoons and drive.[5]

Presenters

Current presenters are listed below as of 2010 [6]

See also

References

  1. ^ South Melbourne Home of 3AW, Magic 1278, to be Sold
  2. ^ Crikey - Crikey's Bias-o-meter Part V: the shock jocks - Crikey's Bias-o-meter Part V: the shock jocks
  3. ^ http://www.ozconservative.com/womencombat2.htm
  4. ^ theage.com.au - The Age
  5. ^ http://www.nielsenmedia.com.au/en/pdf/mri/11/MelbourneSurvey7-2008.pdf
  6. ^ http://www.3aw.com.au/shows

External links

Fairfax Media
Newspaper
Radio
2UE · 3AW · 4BC · 6PR · 3EE · 4BH · 96fm · Others
Online
Other
Radio stations in the Melbourne market
AM and FM stations with an asterisk are also available on digital
AM Stations
FM Stations (Melbournewide)
FM Stations (Local)
FM 876 Network 87.6 (various) • Southern FM 88.3 (South) • 3PVF 88.6 (Plenty Valley) • 3WYN 88.9 (Werribee) • 89.3 Hot Country (Geelong) • 93.9 Bay FM (Geelong) • 3WBC 94.1 (Camberwell) • 94.7 The Pulse (Geelong) • Joy 94.9 (City) • 95.5 K-Rock (North East) • Gold Days Radio 95.7 (South East) • Rhema FM 96.3 (Geelong) • 96.5 Inner FM (West) • 3MDR 97.1 (Mountain Districts) • Stereo 974 (97.4) (West) • 3SER 97.7 (South East) • 979fm (97.9) (Melton) • Eastern FM 98.1 (East) • 3RPP 98.3 (Frankston)/3RPP 98.7 (Mornington) • 98.9 (North West) • Yarra Valley FM 99.1 (Yarra Valley) • 3MRG 99.3 (Sunbury) • 3GPH 99.5 (Geelong)
Digital Only Stations
ABC DiG:  · ABC Dig Music  · ABC Country  · ABC Jazz  · ABC Grandstand  · ARN: The Edge  · Gold Plus  · Austereo: Radar  · Choose The Hits Jelli  · DMG: Koffee  · NovaNation  · Fairfax: The Buckle

Australia Radio Markets: Adelaide • Brisbane • Canberra • Darwin • Hobart • Melbourne • Newcastle • Perth • Sydney

See also: List of radio stations in Australia







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