AGSA ASIA Ltd: Wikis

Note: Many of our articles have direct quotes from sources you can cite, within the Wikipedia article! This article doesn't yet, but we're working on it! See more info or our list of citable articles.

Unique combination of over 40 years of Family Heritage, Swiss Quality and Service Tradition with Vertically Integrated China Manufacturing - ISO 9001.

About us

We are designers and producers of retail furniture (counters, showcases, sales tables, etc.) and point of sales materials such as displays, trays, mirrors and accessories.

AGSA Asia Group benefits from its unique positioning; vertically integrated from design to production to logistics; Swiss heritage; Hong Kong based Management; and Chinese low production cost. Located in Dong Guan, at the heart of Chinese furniture production area, only 2 hours from central Hong Kong, our ISO 9001certified organization is primarily working with the luxury watch, cosmetic and apparel industries. Spread over 400'000 sq.f. and two manufacturing locations, our 750 employees are dedicated to delivering quality products and services.

Since 1964 when the business was set up by my father in Switzerland to 44 years later in China at present, our Group has faced many challenges, changes and somewhere a complete transformation but we have always stuck to our roots - Quality and Respect for our Business Partners.
By protecting our Partner's image and finances we have built a trust which makes AGSA Asia Group a well known partner for many luxury brands, allowing us to benefit from long term contracts with major organizations in the luxury market.

Our experience as well as our locations offer unique opportunities to save cost and time for your next POS campaign. With the help of our dedicated team, including skilled and experienced European staff based permanently at our Chinese facilities , you will get the necessary Quality of Retail Furniture and Point-of-Sale Material to display yours products in an environment that adds value to your products and makes consumer buying experience a pleasure. AGSA Asia Group is here to improve your profitability by increasing your sales and by decreasing your cost of Retail Furniture and Point of Sale purchases.

History

1960'

1964: Paul Genoud starts a company offering window showcase decoration concept and production mainly to airline and
banking companies. He weekly visits different French speaking areas of Switzerland in his second hand car
changing decorations for his customers.

1968: Paul Genoud sets up a small workshop in Geneva countryside in Puplinge. 40 years later the same farm houses
AGSA Asia Swiss offices.

1970'

1972: Paul Genoud starts collaboration with a watchmaker that would later become a well known luxury brand. This
close relationship with luxury market continues to this day in AGSA Asia Group even though 98 % of the current
very dedicated team was not born in 1972. :)

1980'

1989: Raphaël Genoud start his own company specializing in promotional items, sourced by personal visits from Taiwan, Hong Kong and Mainland China.

1990'

1993: Raphaël Genoud joins the family business and starts collaboration with dedicated China based manufacturing facility.

1998: Raphaël Genoud takes over the family business under a new corporate entity with 40 Swiss based staff. This year sees explosive business growth with 12 new exhibition booths designed and produced for the Basel Watch Fair.

2000'

2003: AGSA Asia Hong Kong office is set up. It is the first Swiss managed organization specializing in watch point-of-sale material to be set up Hong Kong. This office would move 4 times in the following 3 years within the same building as its staff size increased from initial 2 to 26 in the same period.

2005: AGSA Asia Group acquires full control of Chinese manufacturing facilities and staff strength increases to 550 worldwide. Group makes a strategic decision to work closely with professional companies, diversifying from primarily direct customers, AGSA Asia signs cooperation agreements with two groups, one each in France and USA, both with significant presence in their markets.

2006: China staff strength increases to 700 workers. Group inaugurates a dedicated furniture manufacturing and assembly facility.

2007: Group staff number temporarily increases to 1,000 to manage large order volume. However, a conscious investment in machinery with aim for higher efficiency and higher quality issues, reduced staff strength by the end of 2007.
SGS (Société Générale de Surveillance) awards ISO 9001 certification to Group manufacturing facilities in recognition of efficiency of Group's China operations.
Furniture manufacturing and assembly unit set up in 2006 moves to dedicated 200,000 square feet facility, 15 minutes from Group's main facilities.
AGSA Asia is selected as one of the 40 most successful small and medium sized companies in Hong Kong by Hong Kong Trade Development Council. This achievement due to the efforts of Group's dedicated staff is considerable since there are more than 56,000 Hong Kong owned factories in China.

2008: China implements new labor law increasing operating costs by average 20%. This is accompanied by sharp rise in Renminbi (18% since July 2005) leading to closure of few furniture factories. AGSA Asia Group, although effected like other similar companies, is relatively insulated due to the on-going cost control and efficiency programmes.
Group participates in Euroshop Fair, Düsseldorf, attracting considerable enquiries from potential European and American partners who are facing supplier problems in China.
NQA awards ISO 14001 certification to Group manufacturing facilities in recognition of efficiency of Group's China operations.

References

External links

http://www.agsaasia.com/

http://www.agsachina.com/

() 03:50, 24 July 2008 (UTC)

The Full Wiki

Search:

More info on AGSA ASIA Ltd

Related topics