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The AMX is a morning drivetime show on
KCXX X 103.9, in
Riverside/
San Bernardino,
California. The
show is hosted by Doug, Steve and Veronica. The show entertains
listeners with various games, produced comedy bits, edgy topics and
the occasional guest. The AMX can be heard weekday mornings from
5am to 10am.
This a notable morning show that beat main
competition KCAL FM in the
mornings in the
Arbitron ratings
within the all important
18-34 age demographic
within market 26 with a 3.0 to the Morning Stiffy's 0.0 in the last
ratings trend. The ratings are probably due to the fact that the
AMX is interactive with its listening audience and does not consist
of personalities that think that reading something in a annoying
voice, farting on the microphone on air and slamming one's hand on
the counter thinking that they are the greatest show on a heritage
rock station that does
not play new music.
KCAL's antics
are also found to be
not funnier than the AMX. Dr. Stuess,
Tiff's Teenage Diary, Boob Camp, etc are
not hilarious in
comparison to what the AMX does on a regular basis.
The AMX was
featured in the Sep. 27, 2007 edition of local newspaper the
Highland Community News introducing the show at launch as well as
the 2008 May/June issue of The Girls of
Penthouse
Magazine showcasing when 6 of the potential Penthouse 2008 Pet
of Year canidates stopped by their studio which included 2008 Pet
of the Year Winner
Erica Ellyson.
On Monday April 14, 2008 the
AMX will have a huge announcement involving the number One
Million.
Hosts
Doug Durocher The
leader of the AMX with a ponytail that he is often made fun of for
having. Doug joined KCXX as the morning drivetime host in 2006
after leaving radio in Hawaii. After trying a number of combinations of
co-hosts and producers, Doug put together the current team in
September of 2007 to create the A.M.X.Steve
Hay Co-Host to the AMX formally known as "The Promo
Guy". Has admitted to be an alcoholicTends to be the
personality that sits in the middle of a topic. He is currently
the only member of the show with a girlfriend.Host of X1039's
Local Band Spotlight on Sunday nights. He graduated from
CSUSB with a B.A. in
Communications in 2001.Veronica Van Sant
Co-Host to the AMX. Is the lone female on the showIs also
known as "Dirty Pirate Hooker" on the specialty show Party Radio
which can be heard Saturday nights from 9pm to 12am on X 103.9.
Tends to be more foul-mouthed than the other personalities on
the AMX. She is currently attending UC Riverside.Shrug
Morning show producer.Is the fourth member of the AMX, and is
often heard on topics involving pop culture, comic books, movies
and anything that has to deal with technology. Received his
nickname when asked a question would only respond with a shoulder
shrug. Graduated from CSUSB with a B.A. in Communications in 2007.
Features
Idiot Files - Stupid stories about
stupid people. Is one of the most popular features on the AMX and
is claimed to be the one feature that turns listeners to the
AMX.
Stuck on Stupid - A funny, topical, or
unusual song that is not normally heard on X 103.9 and is used to
get the day going
Games - Games are played to
give out prizes to the listening audience
The A.M.X Field
TripLyrical PursuitLie Like a Guy/GirlThe A.M.X
QuickieWould You Rather?None of Your BusinessUnder the
BleepA.M.X Hook-upBattle of the Inland EmpireGenius
ChallengeTopics - Show topics to get the
audience involved with the show
Stunts - Out of
the ordinary events, examples: Walking Topless, Axe Hitchiker,
Ghetto Spring Break, Convenience Store Trick or Treat, Rude
Awakening
One of the most notable stunts was "Veronica Walking
Topless." For the last half of the month of January all the way up
to the week of Valentine's Day 2008. In a attempt to raise money
for fellow X 103.9 DJ Dirty D and his personal fight against
cancer, the challenge was laid out if Doug raised more money he
would cut off his ponytail. If Veronica raised more money she would
walk up and down a local street topless. With a last minute
donation Veronica raised more money and had to pay up on
Valentine's Day. But it turns out that "Topless" was the name of
Dirty D's dog and Veronica walked Topless up and down the street,
much to the dismay of the hundreds of listeners that showed up to
watch Veronica. The video can be found on YouTube and has been
viewed over two thousand timesThe question was brought up,
which hitchiker would be picked up, a guy in a shirt and tie or a
guy holding an axe with his thumb out. Steve and Shrug went out to
find the answer. Steve was dressed in a shirt and tie and stood out
in front of a Wal-Mart, while Shrug stood out by a freeway entrance
while holding an axe. Shrug was quickly picked up and taken on a
ride around the Inland Empire. Steve was only able to get a ride
from a person riding a bicycle. There was question as to what
happen to Shrug, due to the fact that his last call in was cut off
by the person that picked him up. But Shrug returned to the station
safe and sound later in the day. Monkey Box -
Voicemail box where listeners can leave random comments on anything
for the AMX and possibly the listening audience to hear -
909-382-4549
Links
Official Website