Act Now - Take it personally offers its readers, an independent and precise view of the active, participatory and ecological life of the country, supporting people's active engagement in creating a sustainable world.

A monotonous routine we all follow every morning. A cup of coffee with casual flips of the newspaper. Then we get on with our work, Chronicles of daily events in life just pass by us. The urge to respond to an issue in the media hardly crosses our mind. At times we ask WHY?, And question ourselves, 'what can I do'.

Our Team attempts to dig down deep in a quest to understand the WHY and highlight those who have answered the question of 'what can I do?'.. people who are creating the needed changes in their homes, communities and work places. This work is barely visible in the media and the prevailing political discourse – yet holds the promise of transforming the foundations of our world.

We chalk out different approaches on how one can channelise and answer the question of what i can do. Spotlighting the creative work occurring in our city. and around the world, and encourage everyone, young and old, and from all communities, to be part of a powerful process of change.

ActNow invites readers to be part of a global community of change makers.

Each issue focuses on a theme, showing the possibilities and practical steps that can lead us all to a more positive future. In each issue you also find book reviews, practical advice for living more sustainably, the page that counts, special features, columns, and short "indicators."
“Act Now - Take it personally” will run under a unique distribution system: it will be distributed free of charge in over 100 of Bangalore's most prestigious locations such as business centers, restaurants, pubs, hotels, sports clubs, medical centers, and airport. It will also be delivered by subscription to individual and corporate clients.