Ad-Up is a Marina del Rey, CA-based online advertising company started in late 1995, becoming one of the first banner networks, with its own proprietary [AdServer]. Growing quickly, Ad-Up incorporated in California in 1996, survived the Internet bubble of 2001 and is still operating today. Ad-Up's original business model connected those wanting to host advertisements on websites with advertisers who are willing to pay out fees based on a variety of different plans and methods. This business model was very successful in the late 1990s "dot com" Internet business boom, yet despite many similar businesses going bust in 2001, Ad-Up survived this period by evovling into a complete web strategy solutions provider, keeping it's overhead low, and focusing on delivering real results for key clients and web properties such as Petronas, MSN, XyBase, Yahoo, XO, and [Google]].

Since 1997, Ad-Up has acquired a number of smaller companies, including the Palo Alto Area-based MetaWebCritics, Rainbow Media Solutions, and Any-Ad Corporation. Other companies that were acquired by Ad-Up include UpBeat News Group, Q Resources, Multi-Analytic Systems, and NWB Software, Inc.

See also

Online advertising

Web banner

References

Huffman, Frances (March 1, 1998). "Spreading the word. (marketing business Web sites)". Entrepreneur Magazine.

Mende, Barbara (June 1, 2000). "The Best Equipment Choices Aren't Always Expensive". Wall Street Journal - StartUp Journal.

Weaver, Mary C. (June 1, 2000). "Success Stories: How Small Businesses Put The Web To Work". NASE Magazine.

http://www.nase.org/news/sea/vol11iss3/success.html

http://findarticles.com/p/articles/mi_m0DTI/is_n3_v26/ai_20484715/pg_2

http://www.clickz.com/showPage.html?page=174911