AdUup: Wikis

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adUup is a next generation advertising network. Our technology solutions are pushing the edge of web search, video, and ad delivery. Based upon patent pending techniques, the network is building an arsenal of solutions designed to level the playing field for advertisers and publishers alike.

Building solutions that enable everyone to participate is no easy task. We focus our energy on the bigger picture, and believe that when keeping the publisher, advertiser, and consumer/user in mind, you will always win.

adUup was founded in February of 2008. The company closed a seed round of financing for $500k on June 20th and launched it's flag ship search engine product called fleeQ™ on July 1st 2008. <ref>http://blog.seattlepi.nwsource.com/venture/archives/142012.asp</ref>

Built upon rock solid technology and innovative patent pending methods of search delivery, fleeQ™ is the next generation Web 3.0 solution.

adUup was founded in 2008 by Dylan Rosario, and inventor and entrepreneur of record. Unlike the many other dot-com companies, it generates revenue from a number of sources. In June 2008, adUup launched its flag ship search service called fleeQ.

History

Founded in early 2008

Start

adUup started in the home of Dylan Rosario, where sitting in the lounge chair of his parlor, thinking of a way to bypass pop-up blockers he envisioned a way of delivering the content which a user request, while at the same time delivering a complete advertiser in the background without a pop-up. Dylan's experience in designing ad unit archetypes during his tenure at ExitExchange.com.
ExitExchange was started by Andrew Vilcauskas, Robert Bloodgood, and Dylan Rosario in 1999. ExitExchange was the first company to use create and sell pop-under advertising. ExitExchange filed for a patent in 2000 for Post-Session Internet Advertising System

Early developments

Acillary Ads
WordSpots
ExitExchange
Dylan Rosario

Customer profiles

In order to create profiles, information such as IP address, domain, browser, local time and date, operating system, and page viewed is collected.

adUup's tools could be used in ways that would mean that it holds personally identifiable information. The company explains that "the personal information collected is used only for the purpose for which it is requested". The information stored on adUup servers belongs to adUup's clients. According to adUup, it generally uses the data only as a "statistical or aggregate information" source. The clients themselves promise contractually not to use information that "adUup could recognize as either sensitive or personally identifiable" to target ads source.

Products

adUup offers technology products and services that are sold primarily to advertising agencies and media companies to allow clients to traffic, target, deliver, and report on their interactive advertising campaigns. The company's main product line is known as WordSpots, which is designed for advertisers and publishers.

WordSpots automates the administration effort in the ad buying cycle for advertisers (Media Visor) and the management of ad inventory for publishers (Sales Manager). It is intended to increase the purchasing efficiency of advertisers and to minimize unsold inventory for publishers.

WordSpots Enterprise

adUup Advertising Exchange (released Q2 2007) attempts to go even further by connecting both media buyers and sellers on an exchange much like a traditional stock exchange (NYSE, LSE or NASDAQ)

Data collection

adUup targets along various criteria. Targeting can be accomplished using IP addresses, business rules set by the client or by reference to information about users stored within cookies on their machines. Some of the types of information collected are:

ISP

In addition, the cookie information may be used to target ads based on the number of times the user has been exposed to any given message. This is known as "frequency capping".