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Adam Lyons is a British relationship and dating coach[1]


Lyons claims he had limited success with women until his mid-twenties, and was voted 'least likely to ever get a girlfriend' in school by his classmates at age 15[2]. As a teenager, he was obsessed with Star Wars, Star Trek and especially the role-playing and strategy game Dungeons and Dragons.[3] He was introduced to the seduction community by Neil Strauss' book The Game: Penetrating the Secret Society of Pickup Artists.[3]

In 2006, FHM covered Lyons and his involvement in Seduction School, a new company whose instructors would later play a central part in Richard La Ruina's PUA Training. In 2007, Lyons was featured in a Channel 4 documentary entitled The Rules Of Seduction[4]. This film examined the activity of the seduction community in Britain, and explored Lyons and his ability to handle intimacy. In 2008, Lyons was featured in a full-length article in The Independent which covered his background, and featured a critique of the seduction community by psychologist Oliver James. Lyons has also been featured in NBC, CBS[5], thelondonpaper[6], Arena, The Mirror[7], Fox News[8], Maxim, Kerrang and some other publications and television programs.


  1. ^ Block, Dorian (2009). "Losers in love". New York Daily News. Retrieved on December 4, 2009.
  2. ^ CTV News Staff (2009). "Pickup artist teaches men the art of seduction". CTV. Retrieved on November 25, 2009.
  3. ^ a b Walker, Tim (2008). "The art of the pick-up". The Independent. Retrieved on November 25, 2009.
  4. ^ Farrar, John (2008). "The Rules of Seduction". Channel 4. Retrieved on November 25, 2009.
  5. ^ CBS (2009). "Pickup Artist Adam Lyons Chats About Tiger". CBS. Retrieved December 4, 2009.
  6. ^ Scott, Laura (2008). "The office Christmas party". thelondonpaper. Retrieved on November 25, 2009.
  7. ^ Wood, Hannah (2009). "Useful Dating Tips". The Mirror. Retrieved on November 25, 2009.
  8. ^ Kallergis, Foti (2009). "Looking for Love Online". Fox. Retrieved on November 25, 2009.

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