Victor Oluyomi Adetiba (born March 8, 1983), better known as Adetiba, is a Nigerian producer and current president and CEO of Adetiba Production. He has been one of the most successful Texas hip-hop producers of the past decade by selling over 20,000 units of his Underground Railroad DVD Magazine in Texas. He is mostly known for the Underground Railroad DVD Magazine_{referred to as U and R}, a DVD consisting of rappers doing interviews, performing concerts, and the most recent music videos. Sometimes he does partnership with Eminent Models and Promotions for music videos and model calls.

Adetiba Productions

Adetiba Productions is a production company that helped launch the careers of artists such as DSR, BIG Hood Boss, Big Chief, Clout Records, Lava House, Mike Jones, Chamillionaire, Paul Wall, Blak Jak, Blue October and Diamond D. Adetiba Produtions is not limited to DVDs, commercials, music videos, and event coverage but also films, documentaries, event coverage,instructional videos, informational videos, EPKs (Electronic Press Kits,)ECCs (Electronic Comp. Cards), web design, and graphic design.

Videography

Underground Railroad DVD Magazine

U and R is a DVD that is worked on by Adetiba(camera man), Diamond D(rapper and distributor), and DJ Magic features rappers performing concerts, signing autographs, their music videos or just plain walking though the mall. The interviewer is DJ Magic, DJ for 97.9 the beatradio station in Dallas, Texas. The rappers are usually holding previous U and R DVDs while the interview is taking place. Lloyd Banks, Yung Joc and Ms B, Cadillac Don and J *Money, Juvenile, DSR, Trae, Jim Jones, and Rick Ross are a few artists whom has appeared on the DVD.

Streets Is Watching

Streets Is Watching DVD is a compilation of the latest music videos. The first edition of Streets is Watching introduction was a clip from Carlito's Way.

Biography

Early Years

Son of pastor Benjamin and pharmacist Blessing Adetiba. Born in Kogi State Nigeria in 1983 until around the age 2, when his family moved to Jacksonville, Texas. He attended Byrd Middle School, then later graduated from Duncanville High School. In high school he was in Media Technology, at the time the number one high school video production in the country, and directed several pilots, commercials and sketches for the school.

Adetiba Productions was established on March 8, 2003 in Cedar Hill,Texas. The very first client was a rap duo named Totalatarianz in Oak Cliff. "I remember using my car headlights for lights in the commercial", said Adetiba.

Clientele

DSR

His first major success began when he met George Lopez, CEO of the rap group T Town. Beginning with DVDs, documentaries, commercials and concert footage, he was introduced to other local artist in the Dallas-Ft. Worth area. Specifically working with Big Tuck (group leader of DSR) and BIG Hood Boss, doing commercials and documentaries, he became closer with DSR. He also shot behind the scenes to Big Tuck's "Welcome to Dallas" and "Tussle" on his debut album "Tha Absolute Truth" and TUM TUM's "Caprice Music" on his album "Tum Thousand and 6".

Lava House Records

Adetiba directed Lava House's "Do tha Ratchet" in 2006 in Shreveport, Louisiana with Migiver. The Ratchet is a dance similar to the pool palace and is the second music video directed by Adetiba. Mandigo, CEO of Lava House Records, first met with Adetiba in Texas and further did business spreading their market to Dallas. The song is featured on their album "United We Stand, Divided We Fall" featuring Lil Boosie.

Other clientele

Blue October is a rock band originally from Houston, Texas. The band is best known for the singles "Hate Me" and "Into the Ocean" from the album Foiled. Adetiba was fortunate to work with a national band and shot behind the scenes to the music video "Into the Ocean" in Los Angeles. He also made a commercial for Gerald Levert before he passed away.

Another California client was a hip-hop music label by the name of Tru Dat Entertainment.

Influences

Benny Boom, Chris Robinson and Hype Williams are three music video directors he is influenced by for their creativity and vision. M. Night Shyamalan, Steven Spielberg, Alfred Hitchcock, Martin Scorcese and Francis Ford Coppola are his movie influnces especially Spielberg.

Miscanellous

Influences

Benny Boom, Chris Robinson and Hype Williams are three music video directors he is influenced by for their creativity and vision. M. Night Shyamalan, Steven Spielberg, Alfred Hitchcock, Martin Scorcese and Francis Ford Coppola are his movie influnces especially Spielberg.
Adetiba's favorite rapper is Jay-Z and looks up to Donald Trump and P. Diddy. He appreciates Trump's variety of business how he deals with business from TV to real estate. Adetiba is very talented in soccer and has won various awards in soccer tournaments and also coached a soccer team in 2006. His soccer idol is Pele and his favorite soccer team is Nigeria.

Family

Adetiba is an uncle and is the oldest of three. Charity, 21, and Bab,15. Benjamin Adetiba, father, is the head pastor of E.M.C. Family Church.

Adetiba's favorite color is orange and has an orange rug in his room.

Upcoming Projects

Underground Railroad DVD Magazine 5

Underground Railroad DVD Magazine:Dallas Edtition 2

"Ratchet Call"- Lava House Records

Best of Both Worlds

318:Home of the Ratchet

MySpace Magazine

External Links

Adetiba.com

Myspace