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AdForum.com is an
online information provider dedicated to and focused
on the global
advertising industry. Partnered with leading
trade press in over 10 of the largest advertising markets around
the world, it also has partnerships in places with the industry’s
top festivals and award shows. In addition, Adforum works with some
of the largest industry management consultants. In all the company
has information on over 19,000
agencies and 60,000
ads (tv,
print, interactive, etc.) from around the world.
AdForum’s
AgencyPreview is used by advertisers, large and small, when they
are in the process of selecting a new agency or for other agency
research needs. Its creative library, AdFolio, is used by over
thousands of industry professionals to keep on top of important
creative work, prepare for client reviews and pitches, brainstorm
new ideas and other creative research/monitoring
needs.
Professionals can search ads for free across a variety of
criteria to assess the competition, benchmark creative capabilities
and generate new ideas. Agency Preview is an information resource
on advertising, media and other marketing communications
agencies.
AdForum originated out of Maydream Inc., a company
founded in
1999 and
incorporated in the
United States and
France. Maydream has operations in the
NY metropolitan area,
Paris and
London.
See also
BEAM.TVExternal links
AdForum.com ACT responsible
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