About Adlink

Adlink, the nation’s first digital interconnect, enables advertisers to reach nearly 3.2 million cable households in the Los Angeles market through powerful television programming that spans across forty-four top rated networks including: ESPN, MTV, Lifetime, TNT, CNN, Comedy Central, A&E, Discovery and USA. More than 400 top national and regional advertisers including General Motors/Chevrolet, McDonald’s, Coors Brewing Company and The Walt Disney Co. use Adlink to reach current and prospective customers. Adlink’s equity partners include Time Warner, Charter Communications and Cox Communications.

SportsLink L.A., A Division of Adlink

SportsLink L.A. offers advertisers a huge base of sports programming and unique sports-oriented promotional and integrated marketing opportunities that leverage the brand powers of networks such as ESPN, ESPN2, ESPN Classic, Fox Sports Net, Fox Sports Net2, Speed Channel, The Golf Channel, TNT, TBS, BET, USA, FX and ABC Family. SportsLink L.A. also gives advertisers the strength of all major professional sports leagues such as the NFL, NBA, MLB, NHL, and the consumer loyalty of local Los Angeles teams the Lakers, Clippers, Dodgers, and Kings as well as Anaheim’s Angels and Ducks.

AdConexión L.A., A Division of Adlink

AdConexión L.A. connects advertisers to Los Angeles – the largest and most important Hispanic market in the United States – through its powerful television networks. With the number one Hispanic cable network, Galavision, and the premiere Hispanic cable sports network, Fox Sports en Espanol, as well as culturally relevant programming on 42 other top-rated networks, advertisers can reach Hispanic audiences, no matter what language they prefer. AdConexión L.A.’s promotional marketing opportunities create more ways for advertisers to connect with consumers, and its unique tools Adtag and Adcopy can target an advertiser’s message in up to 80 different regions of Los Angeles. No other media in L.A. offers greater flexibility or more advantages in reaching Hispanic consumers than AdConexión L.A.

History

In 1988, the nation’s leading telecommunications and cable companies joined together to create Adlink, the first cable interconnect system. With a diversity of demographics spread over thousands of square miles within one region, traditional spot buying had become inefficient and a waste of advertisers’ money. By collaborating and creating one entity for L.A., Adlink streamlined the media buying process into a one buy, one tape, and one invoice transaction. Adlink is the answer to the challenge of audience fragmentation in Los Angeles, while allowing advertisers to reach 100% of the Los Angeles cable market.

External Links

Corprate Site [www.adlink.com]