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Adotube

Adotube.com is a video advertising network with proprietary technology platform developed purely for video monetization. It's one of a few companies which have invested into developing a new technological approach to online video advertising that is non-intrusive and aims to circumvent the annoyances of typical pop-up ads and video ads which prevent the viewer from watching the program before the ad itself has been viewed. The company claims to have been the pioneer of several advertising solutions including unique contextualization approach, publisher centric platform, yield optimization, Lead Generation in video, patented in video credit card processing, along with ability to offer multiple modalities like CPA, CPL, CPC, CPM.

About the Company

Adotube’s principal place of business is located in New York. Adotube is primarily engaged in providing its services to website owners (i.e. publishers) by offering its online video-monetizing platform which enables its clients to generate revenue by using Adotube’s patented technology.<ref>See http://www.promotionworld.com/news/press/071012Adotube.html</ref>

How it Works (About Adotube's Technology)

Simply put, Adotube.com has developed specific technology which allows the company to place ads within streaming videos which are interactive in nature. The interactive capabilities of such ads is exactly what, in the view of Adotube.com, separates it from its competition and makes it a pioneer within a whole new frontier of online video advertising.
More specifically, Adotube’s patented technology allows this company to place contextually relevant ads within streaming online video. Other companies, mentioned below, have similar technology which allows them to do analogous work although not to the extent, as claimed by the company itself, of Adotube’s technology. Hence, their competitive edge, according to the information contained on the company’s website, is in the fact that relevant ads are placed in relevant videos (e.g. a job search database ad is placed within a streaming video dealing with work, the corporate environment, job searching, etc.). Another separating factor of this particular company lies in its publisher centric approach which allows the publisher to control virtually all the facets of the ad placement as he or she desires. Finally, the company has developed a global (yield) optimization system which enables Adotube to gather information as to the successful placement of the ads within streaming video and, thereby, optimize the overall process for itself and its clients.

Summary of Adotube’s capabilities:<br />
a.Platform agnostic (able to use own video player or the video player of others)<br />
b.ADS (customizable)<br />
c.Allows for Cross Channel Marketing <br />
d.Publisher Centric (i.e. Publisher is able to control the look, feel, size, timing, colors, etc. of the ad)<br />
e.Supervised Contextualization<br />

What makes this possible is the technology developed by this company which mixes HIT (Human Intelligence Task) and AI approach to contextual advertising which is, supposedly, designed to yield high quality results on a publisher’s prime video inventory.<ref>See www.Adotube.com</ref>

Interesting Ads Through Adotube

Adotube’s website lists various examples of possible types of ads available through the company’s technology and includes:

1) ads which show up from the bottom right corner (e.g. a sexy cartoon female character walking in a bikini along the bottom edge of the video) that are displayed for 15 seconds before disappearing unless they are interacted with (e.g. clicked upon);<br />
2) ads which appear sometime after the video commences (e.g. 10 seconds after the video starts) and are displayed for some time (e.g. 15 seconds) waiting to be clicked on before disappearing;<br />
3) ads which show up right away and give the viewer an option of answering yes or no to a specific question listed within the content of the ad after which the viewer is immediately free to continue watching the video regardless of whether the viewer decided to participate or declined the offer;<br />
4) ads which show up only after the video has finished playing;<br />
5) ads which wait for the viewer to click on them and which time out (e.g. 25 seconds) by themselves if there is no viewer interaction with them (including mouse rollovers).<br />

According to Adotube’s website, all the different ads mentioned above as well as others are available in different formats and with various modifications which are chosen as the best fit for the advertisers goals and needs with the following options: (a) Lead Generation, (b) CPC Contextual Ads, (c) Credit Card Payment Offers, (d) In-Video Affiliate Marketing Monetizing, (e) IAB Banners, and (f) Ads within Pay Per View Content.<ref>See www.Adotube.com</ref>

Competitors

According to Crunchbase.com, Adotube’s competitors are companies like VideoEgg, BrightRoll, Ooyala, ScanScout, Adap.tv and Yume which either directly or tangentially deal with the same type of business as Adotube (i.e. online video advertising). In recent news, Ooyala, a company that was founded by a couple of former high-ranking Google employees, has raised $8.5 million dollars in its second round of investment with which it hopes to revolutionize advertising within online video.<ref>See http://venturebeat.com/2008/01/24/ooyala-raises-85m-for-new-way-to-advertise-in-video</ref>