Adreka is an American Internet, mobile, and Traditional based advertising agency based in Suwanee, Georgia that allows advertisers to purchase both Pay-per-call and performance measured TV, Internet, Radio, Internet, Mobile, and in Game advertising. The company was co-founded by serial entrepreneurs, John Cataldi, Barry Derrick, and Craig Tilley.


Adreka officially launched on January 01, 2007, and is currently building clients case studies to unveil at the Ad tech Conference, Private Session NY 2008.


Two unique twist to Adreka. First their performance measuring technologies that allows an advertiser to understand the impact of their media purchase to actual revenue generating actives such as telephone calls, in store coupon redemptions, web traffic, and in store traffic pattern. Second, their media mapping technology changes the media formats on a multitude of networks allowing advertisers to maximize their ROI.


In November 2006, Berry Derrick, founded Adreka's technology development practices.


In January 2007, Adreka appointed its two board member Benn R. Konsynski and Steve Beckett. Dr. Konsynski has served as an advisory to many technology executives, including the founders of Yahoo and his students have served in a variety of executive level positions in the private sector. Steve Beckett current CTO at OpenSpan Technologies, and ex-CTO / Founder of Witness Systems NASDAQ: WITS.


In April 2003, Adreka recruited Craig Tilley of Turner Broadcasting to head the development of its creative exchange, overall company branding, and media development.

In July 2007, Adreka rolls out its Phone Genie, Pay-per-call services.