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.Advertising slogans are short, often memorable phrases used in advertising campaigns.^ Major advertising campaigns have established Coca-Cola slogans such as "The pause that refreshes" as part of popular culture.
  • HISTORY OF COLA BEVERAGES INVENTED BY JOHN PEMBERTON PHARMACIST 1886 SOFT DRINK MARKETING BEVERAGES AND MARKETING PEPSI CREAM SODA LEMONADE 10 February 2010 13:34 UTC www.speedace.info [Source type: FILTERED WITH BAYES]

^ However, an advertising campaign spearheaded with the slogan "The pause that refreshes" led per capita consumption of Coca-Cola to actually double.
  • HISTORY OF COLA BEVERAGES INVENTED BY JOHN PEMBERTON PHARMACIST 1886 SOFT DRINK MARKETING BEVERAGES AND MARKETING PEPSI CREAM SODA LEMONADE 10 February 2010 13:34 UTC www.speedace.info [Source type: FILTERED WITH BAYES]

.They are claimed to be the most effective means of drawing attention to one or more aspects of a product.^ What aspect of the production was most difficult for Reese?
  • Interview: MIRA NAIR 3 February 2010 17:017 UTC www.aboutfilm.com [Source type: Original source]

^ In the mid-1970's, more than half Coca-Cola sold was outside of the U.S. Coca-Cola products outsell closest competitor by more than two to one.
  • HISTORY OF COLA BEVERAGES INVENTED BY JOHN PEMBERTON PHARMACIST 1886 SOFT DRINK MARKETING BEVERAGES AND MARKETING PEPSI CREAM SODA LEMONADE 10 February 2010 13:34 UTC www.speedace.info [Source type: FILTERED WITH BAYES]

^ Furthermore, they are the World of Coca-Cola 's link to the outside world--the one place where the World of Coca-Cola tells a more general history, and situates itself within that history.
  • The World of The World of Coca-Cola 10 February 2010 13:34 UTC eserver.org [Source type: FILTERED WITH BAYES]

A strapline is a British term used as a secondary sentence attached to a brand name. .Its purpose is to emphasize a phrase that the company wishes to be remembered by, particularly for marketing a specific corporate image or connection to a product or consumer base.^ You are paying the extra because Johnnie Walker markets their product to a high end consumer.
  • Johnnie Walker Blue Label 31 January 2010 13:11 UTC www.artofdrink.com [Source type: General]

^ The Coca-Cola Company () is the world's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations in the United States.
  • Coca-Cola Commercials Video Showcase 10 February 2010 13:34 UTC www.squidoo.com [Source type: FILTERED WITH BAYES]

^ To create that history, the World of Coca-Cola must address questions about the connections between corporations, consumer products, and individuals.
  • The World of The World of Coca-Cola 10 February 2010 13:34 UTC eserver.org [Source type: FILTERED WITH BAYES]

[1]

Effective slogans

.Advertising slogans often play a large part in the interplay between rival companies.^ It is unclear what part long-time company president Robert W. Woodruff played in the reformulation.
  • HISTORY OF COLA BEVERAGES INVENTED BY JOHN PEMBERTON PHARMACIST 1886 SOFT DRINK MARKETING BEVERAGES AND MARKETING PEPSI CREAM SODA LEMONADE 10 February 2010 13:34 UTC www.speedace.info [Source type: FILTERED WITH BAYES]

^ Major advertising campaigns have established Coca-Cola slogans such as "The pause that refreshes" as part of popular culture.
  • HISTORY OF COLA BEVERAGES INVENTED BY JOHN PEMBERTON PHARMACIST 1886 SOFT DRINK MARKETING BEVERAGES AND MARKETING PEPSI CREAM SODA LEMONADE 10 February 2010 13:34 UTC www.speedace.info [Source type: FILTERED WITH BAYES]

An effective slogan usually:
  • states the main benefits of the product or brand for the potential user or buyer
  • implies a distinction between it and other firms' products - of course, within the usual legal constraints
  • makes a simple, direct, concise, crisp, and apt statement
  • is often witty
  • adopts a distinct "personality" of its own
  • gives a credible impression of a brand or product
  • makes the consumer feel "good"
  • makes the consumer feel a desire or need
  • is hard to forget - it adheres to one's memory (whether one likes it or not), especially if it is accompanied by mnemonic devices, such as jingles, ditties, pictures or film

References

  1. ^ Sean Brierley (2002). The advertising handbook. Routledge. ISBN 0415243912.  

See also


Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. A strapline is a British term used as a secondary sentence attached to a brand name. Its purpose is to emphasize a phrase that the company wishes to be remembered by, particularly for marketing a specific corporate image or connection to a product or consumer base.[1]

Some slogans are created just for specific campaigns for a limited time; some are intended as corporate slogans, to be used for an extended period; some slogans start out as the former, and find themselves converted to the latter because they take hold with the public, and some are memorable many years after their use is discontinued.

Contents

Effective slogans

Advertising slogans often play a large part in the interplay between rival companies. An effective slogan usually:

  • states the main benefits of the product or brand for the potential user or buyer
  • implies a distinction between it and other firms' products
  • makes a simple, direct, concise, crisp, and apt statement
  • is often witty
  • adopts a distinct "personality" of its own
  • gives a credible impression of a brand or product
  • makes the consumer feel "hot" or...
  • makes the consumer feel a desire or need
  • is hard to forget - it adheres to one's memory (whether one likes it or not), especially if it is accompanied by mnemonic devices, such as jingles, ditties, pictures or film

Well-known slogans

References

See also


Citable sentences

Up to date as of December 29, 2010

Here are sentences from other pages on Johnnie Walker, which are similar to those in the above article.








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