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.Advertising slogans are short, often memorable phrases used in advertising campaigns.^ Major advertising campaigns have established Coca-Cola slogans such as "The pause that refreshes" as part of popular culture.
  • HISTORY OF COLA BEVERAGES INVENTED BY JOHN PEMBERTON PHARMACIST 1886 SOFT DRINK MARKETING BEVERAGES AND MARKETING PEPSI CREAM SODA LEMONADE 10 February 2010 13:34 UTC www.speedace.info [Source type: FILTERED WITH BAYES]

 ^ However, an advertising campaign spearheaded with the slogan "The pause that refreshes" led per capita consumption of Coca-Cola to actually double.
  • HISTORY OF COLA BEVERAGES INVENTED BY JOHN PEMBERTON PHARMACIST 1886 SOFT DRINK MARKETING BEVERAGES AND MARKETING PEPSI CREAM SODA LEMONADE 10 February 2010 13:34 UTC www.speedace.info [Source type: FILTERED WITH BAYES]

 .They are claimed to be the most effective means of drawing attention to one or more aspects of a product.^ What aspect of the production was most difficult for Reese?
  • Interview: MIRA NAIR 3 February 2010 17:017 UTC www.aboutfilm.com [Source type: Original source]

 ^ In the mid-1970's, more than half Coca-Cola sold was outside of the U.S. Coca-Cola products outsell closest competitor by more than two to one.
  • HISTORY OF COLA BEVERAGES INVENTED BY JOHN PEMBERTON PHARMACIST 1886 SOFT DRINK MARKETING BEVERAGES AND MARKETING PEPSI CREAM SODA LEMONADE 10 February 2010 13:34 UTC www.speedace.info [Source type: FILTERED WITH BAYES]

 ^ Furthermore, they are the World of Coca-Cola 's link to the outside world--the one place where the World of Coca-Cola tells a more general history, and situates itself within that history.
  • The World of The World of Coca-Cola 10 February 2010 13:34 UTC eserver.org [Source type: FILTERED WITH BAYES]

 A strapline is a British term used as a secondary sentence attached to a brand name. .Its purpose is to emphasize a phrase that the company wishes to be remembered by, particularly for marketing a specific corporate image or connection to a product or consumer base.^ You are paying the extra because Johnnie Walker markets their product to a high end consumer.
  • Johnnie Walker Blue Label 31 January 2010 13:11 UTC www.artofdrink.com [Source type: General]

 ^ The Coca-Cola Company () is the world's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations in the United States.
  • Coca-Cola Commercials Video Showcase 10 February 2010 13:34 UTC www.squidoo.com [Source type: FILTERED WITH BAYES]

 ^ To create that history, the World of Coca-Cola must address questions about the connections between corporations, consumer products, and individuals.
  • The World of The World of Coca-Cola 10 February 2010 13:34 UTC eserver.org [Source type: FILTERED WITH BAYES]

 [1]

Effective slogans

.Advertising slogans often play a large part in the interplay between rival companies.^ It is unclear what part long-time company president Robert W. Woodruff played in the reformulation.
  • HISTORY OF COLA BEVERAGES INVENTED BY JOHN PEMBERTON PHARMACIST 1886 SOFT DRINK MARKETING BEVERAGES AND MARKETING PEPSI CREAM SODA LEMONADE 10 February 2010 13:34 UTC www.speedace.info [Source type: FILTERED WITH BAYES]

 ^ Major advertising campaigns have established Coca-Cola slogans such as "The pause that refreshes" as part of popular culture.
  • HISTORY OF COLA BEVERAGES INVENTED BY JOHN PEMBERTON PHARMACIST 1886 SOFT DRINK MARKETING BEVERAGES AND MARKETING PEPSI CREAM SODA LEMONADE 10 February 2010 13:34 UTC www.speedace.info [Source type: FILTERED WITH BAYES]

 An effective slogan usually:
  • states the main benefits of the product or brand for the potential user or buyer
  • implies a distinction between it and other firms' products - of course, within the usual legal constraints
  • makes a simple, direct, concise, crisp, and apt statement
  • is often witty
  • adopts a distinct "personality" of its own
  • gives a credible impression of a brand or product
  • makes the consumer feel "good"
  • makes the consumer feel a desire or need
  • is hard to forget - it adheres to one's memory (whether one likes it or not), especially if it is accompanied by mnemonic devices, such as jingles, ditties, pictures or film

References

  1. ^ Sean Brierley (2002). The advertising handbook. Routledge. ISBN 0415243912.  

See also


Quotes

Up to date as of January 14, 2010

From Wikiquote

.Advertising slogans are short, often memorable phrases used in advertising campaigns.^ Major advertising campaigns have established Coca-Cola slogans such as "The pause that refreshes" as part of popular culture.
  • HISTORY OF COLA BEVERAGES INVENTED BY JOHN PEMBERTON PHARMACIST 1886 SOFT DRINK MARKETING BEVERAGES AND MARKETING PEPSI CREAM SODA LEMONADE 10 February 2010 13:34 UTC www.speedace.info [Source type: FILTERED WITH BAYES]

 ^ However, an advertising campaign spearheaded with the slogan "The pause that refreshes" led per capita consumption of Coca-Cola to actually double.
  • HISTORY OF COLA BEVERAGES INVENTED BY JOHN PEMBERTON PHARMACIST 1886 SOFT DRINK MARKETING BEVERAGES AND MARKETING PEPSI CREAM SODA LEMONADE 10 February 2010 13:34 UTC www.speedace.info [Source type: FILTERED WITH BAYES]

 .They are claimed to be the most effective means of drawing attention to one or more aspects of a product.^ What aspect of the production was most difficult for Reese?
  • Interview: MIRA NAIR 3 February 2010 17:017 UTC www.aboutfilm.com [Source type: Original source]

 ^ No one would order it for me, because they 'didn't want to order more than one bottle because it didn't sell well'.
  • Johnnie Walker Blue 375ml - Spirits - Chowhound 31 January 2010 13:11 UTC chowhound.chow.com [Source type: FILTERED WITH BAYES]

 ^ But, there is more to Johnnie Walker than coloured labels, they do have other products like Swing.

Sourced

Slogan Product First
use		 Author or Agency Source and notes
An apple a day keeps the doctor away. Apples 1900s .Michael Pollan, The Botany of Desire, Random House, 2001, ISBN 0375501290, p.^ Written by Constance L. Hays Published by Random House (February 2004) ISBN 0375505628 Price $25.95 .
  • HISTORY OF COLA BEVERAGES INVENTED BY JOHN PEMBERTON PHARMACIST 1886 SOFT DRINK MARKETING BEVERAGES AND MARKETING PEPSI CREAM SODA LEMONADE 10 February 2010 13:34 UTC www.speedace.info [Source type: FILTERED WITH BAYES]

 22, cf. p. 9 & 50
Ivory Soap - 9944/100% Pure. Ivory Soap 1882 Unknown employee of Procter & Gamble Julian Lewis Watkins, The 100 Greatest Advertisements: Who Wrote Them and What They Did‎ (1959), p. 7.
Good to the last drop. Maxwell House coffee 1926 Allegedly coined by Theodore Roosevelt in 1907, although the claim is dubious; adopted as Maxwell House's tagline in 1926. Isaac E. Lambert, .The Public Accepts: Stories Behind Famous Trade-marks, Names and Slogans‎ (1941), p.^ The only trade mark name on this application is "Coca Cola."
  • Coca-Cola (Coke) Sued for Human Rights Abuses in Colombia United SteelWorkers Union and the International Labor Rights Fund 20jul01 10 February 2010 13:34 UTC www.mindfully.org [Source type: Original source]

 35.
I'd walk a mile for a Camel. Camel cigarettes 1921 Henry Hobhouse, Seeds of Wealth: Five Plants That Made Men Rich‎ (2006), p. 226.
The pause that refreshes. Coca-Cola 1929 Edward Collins Bursk, The world of business‎ (1962), p. 335.
There is no spit in Cremo! Cremo cigars by American Tobacco 1929 Radio campaign on the new Columbia Broadcasting Service (CBS); cited in Erik Barnouw, The Sponsor: Notes On a Modern Potentate, Oxford University Press, 1978, page 25, ISBN 0-19-502614-4.
Breakfast of Champions Wheaties 1935 Blackett-Sample-Gummert Later "The Breakfast of Champions" into the 1990s; cited by Kurt Vonnegut eponymously in Breakfast of Champions (1973), preface: "The use of the identical expression as the title for this book is not intended to indicate an association with or sponsorship by General Mills, nor is it intended to disparage their fine product."
Melts in your mouth, not in your hands. M&Ms 1954 Joël Glenn Brenner, The Emperors of Chocolate: Inside the Secret World of Hershey and Mars, (1999), p. 172.
It takes a licking and keeps on ticking. Timex Corporation 1956 William Harley Davidson, José R. De la Torre, Managing the Global Corporation: Case Studies in Strategy and Management (1989), p. 21.
We drink all we can. The rest we sell. Utica Club 1965 Doyle Dane Bernbach Art Direction‎ (1967), p. 133.
A mind is a terrible thing to waste. United Negro College Fund 1970s Young & Rubicam George R. Bonner Jr., "Public-service advertising nears No. 1 ad pace in US", .Christian Science Monitor (April 26, 1983), Business, p.^ Christian Science Monitor v84, n82 (Tue, March 24, 1992):11, col 2, 13 col in.
  • Mira Nair: A Bibliography of Materials in the UC Berkeley Libraries 3 February 2010 17:017 UTC www.lib.berkeley.edu [Source type: Academic]

 ^ Christian Science Monitor v87, n117 (Fri, May 12, 1995):13, col 1, 14 col in.
  • Mira Nair: A Bibliography of Materials in the UC Berkeley Libraries 3 February 2010 17:017 UTC www.lib.berkeley.edu [Source type: Academic]

 10.
It takes a tough man to make a tender chicken. Perdue 1972 Scali, McCabe & Sloves Robert F. Hartley, Marketing Successes, Historical to Present Day: What We Can Learn (1985), p. 171.
Between love and madness lies Obsession. Calvin Klein's Obsession 1985 Robert Jackall and Janice M. Hirota, .Image Makers: Advertising, Public Relations, and the Ethos of Advocacy (2003), p.^ Other major purposes of the Academy include: To provide responsible advocacy for and education of patients and the public in all health-related matters; ……” And again.
  • Nonsense! Coca-Cola Partners with American Academy of Family Physicians | Mark's Daily Apple 10 February 2010 13:34 UTC www.marksdailyapple.com [Source type: FILTERED WITH BAYES]

 212.
The lion leaps from strength to strength. Peugeot 1980s J. Jonathan Gabay, Gabay's Copywriters' Compendium: The Definitive Creative Writer's Guide (2006), p. 602.
With a name like Smuckers... it has to be good. Smuckers Cynthia S. Smith, Step-by-step Advertising (1984), p. 74.
Obey your thirst. Sprite Robert Goldman, Stephen Papson, Sign Wars: The Cluttered Landscape of Advertising (1996), p. 263.
Be all that you can be. United States Army 1981-2001 N. W. Ayer Craig C. Pinder, Work Motivation: Theory, Issues, and Applications (1984), p. 50.
Is it live, or is it Memorex? Memorex video cassettes 1970s Richard D. Leppert, Susan McClary, Music and Society: The Politics of Composition, Performance, and Reception (2001), p. 174.
Sometimes you feel like a nut, sometimes you don't. Peter Paul Almond Joy & Peter Paul Mounds 1953 Dancer-Fitzgerald-Sample Linda K. Fuller, Frank Hoffmann, Beulah B Ramirez, Chocolate Fads, Folklore & Fantasies: 1,000+ Chunks of Chocolate Information (1994), p. 60.
So easy a caveman can do it. GEICO Laura Lowell, 42 Rules of Marketing (2007), p. 21.
Put a tiger in your tank. Esso/Exxon Brian Ash, Tiger in Your Tank: The Anatomy of an Advertising Campaign (1969), p. 60.
I want my MTV. MTV Mark Tungate, Media Monoliths: How Great Media Brands Thrive and Survive‎ (2004), p. 41.
Nothing outlasts the Energizer. It keeps going and going and going. Energizer batteries Robert Goldman, Stephen Papson, Sign Wars: The Cluttered Landscape of Advertising‎ (1996), p. 45.
You got peanut butter in my chocolate!
You got chocolate in my peanut butter!
(Voiceover) Two great tastes that taste great together.		 Reese's Peanut Butter Cups 1970 Andrew Hargadon, How Breakthroughs Happen: The Surprising Truth about how Companies Innovate‎ (2003), p. 56; reported in part in Andrew F. Smith, Encyclopedia of Junk Food and Fast Food‎ (1006), p. 228 (specifying date and attributing authorship to Ogilvy & Mather).
Just Do It. Nike 1988 Robert Goldman, Stephen Papson, Nike Culture: the Sign of the Swoosh‎ (1998), p. 19; authorship attributed to Wieden & Kennedy in Communication Arts (1988), p. 151.
Like a good neighbor, State Farm is there. State Farm Insurance 1971 DDB Worldwide Richard Jackson Harris, A Cognitive Psychology of Mass Communication‎ (2004), p. 100.
Maybe she's born with it. Maybe it's Maybelline. Maybelline 1991 Robin Andersen, Jonathan Gray, Battleground: The Media‎ (2008), p. 7.

External links

Wikipedia
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Why You So Fly, Because Your Looking far below that sky OXFORD BOOK STORE-MUCH MORE THAN A BOOK STORE

Citable sentences

Up to date as of December 28, 2010

Here are sentences from other pages on Johnnie Walker, which are similar to those in the above article.








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