Since the start of commercial aviation, many
airlines have arranged to have their planes
displayed prominently in movies. This form of
advertising is called
product
placement. Airlines hope that being displayed in movies will
attract new business by increasing their
mind share among their
target market and by
portraying a glamorous image.
This product placement provides an
additional source of income for movie houses. If no airline has
paid the producer's fees in order to feature in the movie, a
producer will either use a fictional airline name, film aircraft
landing or departing, possibly without revealing the plane's
livery, or only use
interior cabin or
cockpit views. When an airline has paid
to be shown, its name will be prominently shown during appropriate
parts of the movie.
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Airline!style="background:silver;"|
Films|-
|
Aeroflot ||
The Bourne Supremacy,
Company Business,
Police Academy 7: Mission to
Moscow,
The
Jackal,
Birthday Girl,
The
Terminal|-
|
Aerolíneas Argentinas || Several
of the films of
Jorge Porcel|-
|
Aeroméxico ||
Las Caras de la
Luna|-
|
Air
Canada ||
Airport,
French
Kiss,
The Terminal,
Wait Until
Dark|-
|
Air France ||
Airport '79: The Concorde,
Company Business,
Kiss of the Dragon,
L'Auberge espagnole,
Moonraker,
Sabrina,
Transporter
2|-
|
Air
India || Numerous
Bollywood movies, including most recently the film
Swades|-
|
Air Malta ||
Koyaanisqatsi|-
|
Air Panama || In a film
starring
Venezuelan
music group
Los
Chamos|-
|
Alaska Airlines ||
North|-
|
Alitalia ||
Only You|-
|
America West
Airlines ||
Major League,
When a
Man Loves a Woman|-
|
American Airlines ||
High
Crimes,
Home Alone,
Home Alone 2: Lost in New
York,
How Stella Got Her Groove
Back,
Passport to Paris,
Silent Running,
Stuck on You,
Fever
Pitch,
My Blue Heaven,
The Associate,
That Thing You
Do!|-
|
American Eagle ||
Son in
Law|-
|
American Trans Air ||
Die Hard 2: Die
Harder|-
|
Braniff ||
Missing|-
|
British Airways ||
Bend It Like Beckham,
Coming to America,
Die Another Day,
A Fish Called Wanda,
GoldenEye,
Mission: Impossible,
The
Parent Trap,
Three Men and a
Baby|-
|
British United Air Ferries ||
Goldfinger|-
|
Cathay Pacific ||
Tomorrow Never
Dies|-
|
Cayman Airways ||
The
Firm|-
|
Chalk's Ocean Airways ||
After
the Sunset|-
|
Continental Airlines ||
JFK,
Terms of Endearment,
The
Evening Star|-
|
Cubana de Aviación ||
The Godfather Part
II|-
|
Delta Air Lines ||
Deception,
Greenmail,
Midnight in the Garden
of Good and Evil,
D2: The Mighty
Ducks|-
|
Eastern Air Lines ||
Mr. Mom,
Almost Famous,
Police Academy 5: Miami Beach,
Una Aventura Llamada
Menudo,
Ernest Saves Christmas,
Outrageous Fortune,
Heartburn|-
|
Evergreen
International ||
Die Hard 2: Die Harder,
Terminal
Velocity|-
|
Hawaiian Airlines ||
A Very Brady
Sequel,
You, Me, and Dupree,
Addams Family
Values|-
|
Horizon Air ||
Georgia,
WarGames,
Big Eden|-
|
Hughes Airwest ||
The Gauntlet,
Black
Girl|-
|
Iberia ||
The Pleasure
Seekers|-
|
Lufthansa ||
The
Lizzie McGuire Movie,
XXX,
EuroTrip,
Diamonds Are
Forever|-
|
Mexicana ||
The Mexican|-
|
Northwest
Airlines ||
The Departed,
The Firm,
Deception,
Fargo,
Die Hard 2,
Bridget Jones's Diary,
North by Northwest,
Random
Hearts|-
|
Olympic Airways ||
For the Love
of Benji,
Summer of Love|-
|
Pan Am ||
Blade Runner,
Bananas,
Casino Royale ,
Catch Me If You Can,
Dr.
No,
The Falcon and the Snowman,
Freaked,
From Russia with Love,
Licence
to Kill,
Live and Let Die,
Missing,
2001: A Space Odyssey,
Willy Wonka and the
Chocolate Factory,
Hook|-
|Panair do Brasil ||
La Peau
Douce,
L'Homme de Rio - Philippe de
Broca|-
|
QANTAS ||
Crocodile Dundee in Los
Angeles,
Welcome to Woop Woop,
Mad Max Beyond
Thunderdome|-
|
Royal Air Maroc ||
The Living
Daylights|-
|
Singapore Airlines ||
Black
Ninja|-
|
Transbrasil ||
O Casamento de
Louise|-
|
TWA ||
The Andromeda Strain,
The
Aviator,
Back to the Beach,
Catch Me If You
Can,
Daniel,
Dumb and Dumber,
Funny
Face,
Great Balls of Fire,
High
Anxiety,
Jarhead,
The Man Who Fell to
Earth,
Nine to Five,
North by
Northwest,
The Out-of-Towners ,
Planes, Trains, and
Automobiles,
Rocky III,
Rocky IV,
Salsa,
The Seven Year
Itch,
The Wedding Banquet,
The
Woman In Red,
Sunday in New
York|-
|
Tower Air ||
Liar Liar|-
|
United Airlines ||
The Karate Kid, Part II,
The
Terminal,
13,
Sleepless In
Seattle,
Good Morning, Vietnam,
Prizzi's
Honor,
Rush Hour 2,
The
Facts of Life,
Executive Suite|-
|
VARIG ||
The Boys from Brazil,
El Tesoro de Atahualpa,
Moonraker|-
|
Virgin
Atlantic ||
Austin Powers: The Spy Who
Shagged Me,
Casino Royale ,
The
Wedding Date,
Wayne's World,
The
Wedding Date|-
|
Western Airlines ||
Commando,
Fletch|-
|
WestJet ||
Snow
Dogs|-
|
World Airways ||
The Real
McCoy|-
|}
Other Notes
If the film script
requires an aircraft to crash, explode, or face some other airborne
disaster, there is less likelihood that a real airline will want to
be associated with it. A fictitious name, livery and
airline call sign
are commonly employed, such as the popular brand
Oceanic Airlines.
Airlines will rarely use a film which involves - or even mentions -
an air crash as an in flight movie, or will edit it out. For
instance, in the film
Get Shorty a brief scene showing a plane
crash was replaced with footage of a train crash.
In some cases
however, some made for television movies will feature the actual
airlines. Examples include
The Taking of Flight 847: The Uli
Derickson Story with TWA,
Crash Landing: The Rescue of
Flight 232 with United, and
Flight 90: Disaster on the
Potomac with Air Florida. Other movies will change names,
those examples include
Miracle Landing (Paradise Airlines
instead of
Aloha Airlines) and
Falling from the Sky:
Flight 174 (Canadian World Airlines instead of Air
Canada).
In cheaper films characters sometimes depart in one
type of airliner and arrive in another, or to depart and arrive at
the same airport, even though the script implies that they are
travelling elsewhere. Low budget films sometimes exhibit a
discontinuity between the aircraft seen and the soundtrack heard,
as producers assume that all jets sound the same. A film can soon
look dated if a real airline features prominently, because that
airline may collapse, change its livery or merge with another. One
notable example of this was
2001: A Space Odyssey
which contained references to
Pan Am spaceflights, although the actual Pan Am went
bankrupt in the 1990s.
References to Pan Am also appeared in
Blade Runner,
which was released in 1982 but set in 2019, and the airline
originally went bankrupt in 1991 (Pan Am is currently operating
again, although on a much smaller route network than before).
See also
List of films featuring
trains