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Alan Light in 1989, surrounded by
celebrity photographs he has taken.
Alan Light is an American businessman.
In
1971, Light founded The
Comics Buyer's Guide primarily as an
advertising venue (known in comics fandom as an "adzine", i.e. a
fanzine devoted to
advertisements) under the title The Buyer's Guide to Comics
Fandom.
Ron Frantz in his book Fandom:
Confidential traces the lineage of Light's endeavor to
Stan's Weekly Express (aka WE), a pioneering
adzine published from 1969 to 1973 whose bare-bones approach was
inspired by an "obscure journal of flower advertising known as
Joe's Bulletin." <ref>Ron Frantz. Fandom:
Confidential. Mena, Arkansas: Midguard Publishing, 2000. p.
53</ref>. Frantz also provides background on Light's
interaction with the WE Seal of approval program
with which he cooperated to combat mail fraud. Frantz describes the
infamous long-running feud between Light and Comics Journal founder
Gary Groth.
In
1983 the Comics Buyer's Guide was purchased by Krause
Publications.