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More info on Alecia Swasy

Alecia Swasy: Wikis

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From the back of Soap Opera: the inside story of Procter & Gamble: "Alecia Swasy is a staff reporter for the Wall Street Journal. She was responsible for the paper's coverage of Procter & Gamble for three years prior to writing this book."



Print Sources

  • Soap opera: the inside story of Procter & Gamble, by Alecia Swasy. Publisher: New York : Times Books, c1993. ISBN 0812920600 LCC: HD9999 Edition: $24.00 ($31.50 Canada)

  • Changing focus: Kodak and the battle to save a great American company by Alecia Swasy Publisher: New York : Times Business, c1997. ISBN 0812924630 LCC: HD9708








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