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All You
Editor Clare McHugh
Categories Woman's, Lifestyle, beauty, Health, Food
Frequency Monthly
First issue 2004
Company Time Inc. (Time Warner)
Country United States
Language English
Website www.allyou.com

All You is a women’s magazine published by Time Inc. and sold exclusively at Walmart and via subscription. The monthly magazine was first published in August 2004 and has a circulation of 1.02 million. All You focuses on value: Each story offers money-saving and/or time-saving tips, and the magazine has developed a community of Reality Checkers, thousands of women who contribute ideas and tips that appear on many of All You’s pages.

Target audience

All You is targeted toward the average female Walmart customer and features models wearing clothing sold within the store.[1] It also contains stories featuring what the magazine considers "real women" who are diverse in age, appearance, background and culture.[2][3]

Value

All You includes a large number of coupons, and even includes an index to help navigate through them. A weekly emailed newsletter titled All You Deals and Meals is available from the magazine which offers subscribers a preview of coupons available in future magazines.[4] Themed events are held in Walmart stores across the United States where "brand ambassadors" from the magazine act as "personal shoppers" to assist customers shopping for value. These events are sponsored by the magazine's advertisers.[5] The magazine also sponsors other events aimed at helping modern women.[6]

References

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