| URL | http://allhiphop.com |
|---|---|
| Slogan | The world's most dangerous site |
| Commercial? | Yes |
| Type of site | Music website |
| Registration | Optional |
| Available language(s) | English |
| Owner | AHH Holdings LLC |
| Created by | Greg Watkins, Chuck Creekmur |
| Launched | 1998 |
| Revenue | US$4 million (as of 2007) |
| Current status | Active |
AllHipHop.com is a hip-hop news website. Greg Watkins and Chuck Creekmur founded the website in 1998.[1] At five million visitors a month, it is the world's most popular hip hop website.[2][3] In 2006, AllHipHop.com won the Rising Stars Award from Black Enterprise magazine and was featured in the magazine. In 2007, PC Magazine listed it as one of the "Top 100 Undiscovered Web Sites".[4] As of May 2008, it attracts over thirty-seven million page views a month.[5] Essence magazine has dubbed it "the CNN of hip-hop".[6]
High school friends Greg Watkins and Chuck Creekmur grew up in Newark, Delaware.[6] In 1997, Watkins registered the allhiphop.com domain to promote the artists on Oblique Recordings, a small record label he operated. The site provided music downloads to promote the label's artists. After reaching 30,000 downloads a month, Watkins struck deals with eMusic and other retailers to sell downloads. His friend Creekmur, a freelance journalist, had launched a website, tantrum-online.com, in New York. After merging the companies, they adapted Trantrum's exclamation point logo for AllHipHop.[7] By 2003, the business generated enough revenue for Watkins to quit his job and work on the website full time. Creekmur did the same next year. In 2007, the revenue exceeded US$4 million.[6]
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