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Ally magazine' is an AmericanGaymagazine founded by Damon Amos in 1998.His publishing business, consisting of Ally, Bellezza and Deleted, grew to become Amos Palm Publications, before it was known by DA Media Group of America in 2000.Its primary competitors in the national gay magazine category are OUT Magazine, which is also published monthly, and The Advocate.Ally is currently published by the Amos Palm Publications.Ally is a monthly on-line periodical that focuses on gay men and women’s lifestyle.It also features articles on people, television, movies, books, health, politics, food and fashion.Ally’s editorial direction is inspired by the constant changes in American culture and the relation it has on gay lifestyle.Ally is put together by high school and college students, and is published eight times a year.
History and organization
Ally was founded by Damon Amos and his partner Jeffery Palm in 1998 as The Voice.
During its initial launch in 1998, it was a great success; it also was lauded for its vision and originality.
The magazine changed it's name in 1999 to Queer, as Damon Amos prepared to make it a national online magazine for gay men.Queer magazine was introduced with it’s first issue Love.It was published from 1999 to 2005 under this new name.
In its first 2 years, the magazine won 2 national gay and lesbian awards for advocate leadership and one for editorial creativity.
Early issues were directed toward a younger audience and offered recourses for recently out of the closet men.
Over time the publication diverged and broadened the editorial content to both men and women between the ages of 19-54.In 2000, it was considered a leading voice in gay and lesbian journalism.Another change in 2000 was the transition of management group name from DA Media Group of America to Amos Palm Publications.By the end of 2000 the publication had drawn over 750,000 readers from around the nation.
Finally in 2001, marketing on the website was offered free to organizations and businesses who offered resources that helped the community.This included anti-smoking, drugs, domestic violence and child abuse.Over the year, organizations continued to outreach to the magazine for help in making awareness of AIDS in the gay community.In October 2001, the magazine supported the YOUTH AIDS foundation by throwing an "end of summer" party at a gay club in Iowa City called Studio 13.
The last issue, published in June 2005 and called Gay Gene: Is there one?, attracted over 950,000 viewers.Letters sent applauded the magazine's diverse editorial theme and complaints had been sent as well.
The publication unveiled again in 2007 under the new name Ally and with plans for exclusive editorial content.The first issue surrounded sex offenders who stalk our children online; the issue themed Are We Safe? featured a exclusive interview with Chris Hansen, host of NBC’s Dateline: To Catch A Predator.
Today, Ally continues to offer its publication free to the public and still is made up of distinguished high school and college students.Ally has scheduled some agenda setting issues for 2008 and still considers itself a leading voice in gay and lesbian journalism.
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