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Fund Raising has been a part of peoples lives for
many generations and will continue to be part of our culture for
generation to follow. Why? Because our sports and school
organizations are required to perform a number of monitored
functions, year in and year out, BUT with dwindling monetary
resourses and they depend on additional income from outside sources
so they can provide the services they are entitiled to perform.
In this article I will be discussing about the various
components of Fund Raising so that it will be the best Fund Raising
event possible. Let's get started.......
Historical
Background
Fund Raising has been part of our livelihood for
generations. I peronally believe that their is not a living soul
(here in Hawaii and abroad) that have not been touched by a fund
raiser either as a consumer or seller.
As the name implies the
main emphasis of a fund raising event is to raise funds for an
organization that have monetary goals from a couple $100 dollars to
millions. Whatever the goal is many of these organizations would
not be around today if it was not for fund raisers.
Components
of a Fund Raiser
Fund raising is much more complexed then years
past and everyone involved in fund raising must be well informed of
the rules and regulations that govern them. In this section we will
discuss the various components that are necessary in order for your
fund raiser to run smooth. It doesn't matter if its a small
organization or a very large one, the following components we are
going to discuss are necessary.
Setting up you Fund Raising
Committee
A very critical element in any fund raiser are the
people who will be in charge of the fund raiser. These people need
to be organized, professional and have a "go get um" attitude. Most
of these fund raiser committee members will be volunteer parents
who have a personal interest in the success of the fund raiser due
to the fact that they probably have a child within the
organization.
The committee needs to have these following
elements: 1. Chairman (This person is
the overall head of the fund raising committee) 2.
Vice-Chairman (This person is second in command
who will assist the Chairman in the overall operation of the fund
raising committee.) 3.Treasure
(This person is in charge of the monetary elements of the
committee.This will be
the monies coming in from fund raising sales as well as track
expenses from the fund raising
committee.) 4.Secretary
(This person will be in charge of note taking / minutes at
all fund raising committee meetings.)
It will be everyones
responsibility in the committee to make the decision on WHAT fund
raiser they will be doing and WHEN.More of this element will be discussed in
further detail in this article.
Setting up your Fund Raising
Sub-Committees
The sub-committees will be made up of
individuals who will be responsible for various aspects of the fund
raising event such as: 1.Set Up 2.Break Down 3.Pick-Up 4.Deliver 5.
Setting Up an organization
Bank Account
An imporatnt element that your organization must
do is set up a checking / savings account.Search around and see what institution (bank or
credit union) can provide your organiztion the best
options.One thing is a
must, for any check signing or any withdrawal from this account,
require that a minimum of two people must sign any check or
withdrawal statement.
Product / Service
Selection
Choosing the right product to utilize in your fund
raiser is the most critical decision that you will
make.Your fund raiser
could be with one product OR various products, it could be for a
limited time period OR run throughout the year, it could be ticket
sales (pre-order) OR selling when you receive the product, it could
be very labor intensive with higher returns OR not as labor
intensive BUT smaller returns.So many things to think about so here is a
little guideline that may help you.
First, set
up a monetary goal that you want to reach with the number of
participants assisting you in the fund
raiser.
Second, invite a number of
fund raising business groups to present to you what they can offer
your organization.
Third, decide as a group
what you will be doing for your fund raiser from what was proposed
to you.You may decide
to do a combination of sales and things like a car
wash.
Forth, chart your fund
raising events on a calendar so everyone knows what you are doing
throughout the year.
Fifth, inform everyone
involved what your plan is and then implement the
plan.
Advertising
In today's world advertising has
multiple avenues.From
the traditional mailings to today's emailing, find out what your
budget set aside for this element and go from their.
The
following sites offer FREE postings of your events:
Monetary
Goals
Your monetary goals for a fund raiser should be based on
the expenses that you are expecting to have during that
year.Either its for new
uniforms, equipment, awards or trips, this will be determined by
the
Target Market
Start and End date of Fund Raising
Event
Change Over Procedure
The change over, or
passing on the baton, is very important.When your fund raising committee changes
(usually every year) the incoming group needs to be well abreast in
what went on in the previous year.The out going committee should have had a year
end review to come up with a document that will list what went
"Good" and "Not So Good" in the year.This way the incoming committee does not make
the same mistakes.
One thing to remember is that the committee
plays a HUGE role in the success of any fund raiser so don't be
discouraged if you do the same things as the out going committee
with not as good of a success.Just have to work around all of that and find a
way to be as successful.