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EQAL
Type LLC
Founded Los Angeles, California, USA (2008)
Headquarters Los Angeles, CA, USA
Key people Miles Beckett, CEO
Greg Goodfried, COO
Tyler Rubin, CTO
Amanda Goodfried, Director of Marketing
Industry Entertainment, Technology
Products Web Series
Website hosting Software
Website http://www.eqal.com

EQAL is a production and technology company founded in 2008 by Miles Beckett and Greg Goodfried, two of the creators of lonelygirl15.[1] I n addition to producing lonelygirl15 (LG15), the company is currently best known for producing other series in the LG15 Universe (the universe using the mythology started by the lonelygirl15 series) including KateModern in association with Bebo[2] and LG15: The Resistance[3], as well as Harper’s Globe, the original web series, commissioned by CBS as a tie-in for the series, Harper’s Island.[4] In 2009, EQAL CEO, Miles Beckett, announced that the company would begin selling its proprietary website software, Umbrella, to other content creators.[5]

Contents

History

In 2006, Miles Beckett met Mesh Flinders, a screenwriter, at a karaoke birthday party.[6] Beckett had the idea to use short internet videos to tell a story.[6] Flinders had developed a character that he thought would be perfect for the project.[6] Together the two of them contacted Greg Goodfried for legal advice, and the three of them subsequently created lonelygirl15.[6] The group became formally known as LG15 Studios/Telegraph Ave. Productions.[7][8]

While Mesh Flinders went on to pursue other endeavors at the end of 2007,[9] in April 2008, Beckett and Goodfried announced the formation of EQAL.[10] The new company raised $5 million in venture capital.[1] Among EQAL’s initial investors were Spark Capital, Marc Andreessen, co-founder of Netscape, Conrad Riggs, formerly with Mark Burnett productions, tech investor Ron Conway, and Georges Harik, former developer of new products at Google.[7]

In May 2008, a partnership between EQAL and CBS was announced to create new original programming and online tie-ins for CBS network shows.[11][12][13] A few months later, it was announced that EQAL would produce the Harper's Globe online companion show for CBS's Harper's Island.[14] Through the CBS deal, EQAL met Anthony E. Zuiker, creator of CSI, and was hired by Zuiker to create the online component for Zuiker's first novel, Level 26, which was released in September 2009.[15] The Zuiker partnership was the first in a series of similar media partnerships. In 2009, EQAL launched two new original web series with dedicated social networks: Get Cookin for Food Network host Paula Deen[16] and The Kind Life With Alicia Silverstone for Silverstone about global warming and vegetarian topics.[17]

Key Personnel

Miles Beckett and Greg Goodfried in September 2009

Miles Beckett

Miles Beckett (born Miles Zajaczkowski[18] on February 15, 1978) is the CEO and Co-Founder of EQAL and one of the creators of lonelygirl15 along with Mesh Flinders and Greg Goodfried.

The Los Angeles Times identified Beckett as a "Web-obsessed 28-year-old medical school drop-out[19]." The New York Times identified Beckett as a doctor turned filmmaker[20]. Miles graduated from medical school at UC-San Diego and was in a plastic surgery residency when he decided to leave after 1 year.

After considering work as a consultant to transition out of medicine, Beckett instead decided to produce internet videos. His first production was the internet mini-series "West Wingers",[21] which spoofed White House press conferences.

Beckett is the editor of the lonelygirl15 videos, sometimes along with Kevin Schlanser. Flinders has credited Beckett as the driving force behind the success of lonelygirl15.

Beckett is also known for his art nouveau film The Great Cloister Caper, completed in 2001-2002 while he lived in Bethesda, Maryland.

Greg Goodfried

Greg Goodfried is the COO and Co-Founder of EQAL, and one of the three creators of lonelygirl15 along with Miles Beckett and Mesh Flinders. He is currently married to Amanda Goodfried, EQAL's Director of Marketing, and together they currently have one child, Jack Goodfried.

Prior to starting EQAL, Goodfried was a first year associate at Mitchell Silberberg & Knupp, LLP, where he worked as an entertainment attorney. He holds a B.A. in Political Science from the University of California at Berkley and a J.D. from the University of California at Los Angeles.

Amanda Goodfried

Amanda Goodfried is EQAL's Director of Marketing and the former producer of lonelygirl15 as well as the head of production for EQAL's Los Angeles Studio. She also portrayed the character of Lucy on lonelygirl15 and its spin-off KateModern.

Early on in lonelygirl15's production, the creators—Miles Beckett, Greg Goodfried, and Mesh Flinders—realized they needed someone to portray Bree, the lead character, online. Greg Goodfried suggested his wife, who was eager to take on the creative opportunity. In this capacity she was responsible for replying to emails and YouTube comment in-character as Bree to viewers around the globe.[22]

Prior to joining lonelygirl15 Amanda Goodfried worked at Creative Artists Agency in the business affairs department. She holds a B.A. in Political Science from the University of California at Berkley and a J.D. from the University of Miami.

Products

Original Productions

Other Original Content

  • Level 26

Software

  • Umbrella software[23]

References

  1. ^ a b Buckman, Rebecca (April 17, 2008). "Lonelygirl Gets Popular with Investors". The Wall Street Journal. http://online.wsj.com/article/SB120840403372722269.html.  
  2. ^ Chowdhry, Amit (April 16, 2007). "Coming This July: LonelyGirl15 Presents… KateModern Exclusively on Bebo". Pulse2. http://pulse2.com/2007/04/16/coming-this-july-lonelygirl15-presents-katemodern-exclusively-on-bebo/.  
  3. ^ Gannes, Liz (August 27, 2008). "lonelygirl15’s Second Incarnation: The Resistance". Newteevee. http://newteevee.com/2008/08/27/lonelygirl15s-second-incarnation-the-resistance/.  
  4. ^ O'Malley, Gavin (March 19, 2009). "CBS Interactive, Eqal Launch Online Community". MediaPost News. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=102381.  
  5. ^ Gannes, Liz (July 30, 2009). "EQAL Now Wants to Compete with Ning". Newteevee. http://newteevee.com/2009/07/30/eqal-now-wants-to-compete-with-ning/.  
  6. ^ a b c d Gentile, Gary (September 12, 2006). "Creators Confess to Lonelygirl15". San Francisco Chronicle (Associated Press). http://www.sfgate.com/cgi-bin/article.cgi?f=/n/a/2006/09/12/national/a214921D26.DTL.  
  7. ^ a b "'Lonelygirl15' creators launch production company, pull in venture funding". CNET News. April 17, 2008. http://news.cnet.com/8301-13577_3-9921126-36.html. Retrieved Sept. 15, 2009.  
  8. ^ "LG15/Telegraph Ave. Morphs Into Eqal". Online Media Daily. April 18, 2008. http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=80921. Retrieved Sept. 15, 2009.  
  9. ^ Flinders, Mesh. "mesh's blog: Moving on...". http://meshflinders.blogspot.com/2008/01/mesh-moves-on.html. Retrieved Oct. 16, 2009.  
  10. ^ "EQAL, Inc.: Private Company Information". BusinessWeek. http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=43607438. Retrieved Oct. 16, 2009.  
  11. ^ Weprin, Alex (May 14, 2008). "CBS Strikes Deal with lonelygirl15 Creators". Broadcasting & Cable. http://www.broadcastingcable.com/article/113725-CBS_Strikes_Deal_with_lonelygirl15_Creators.php. Retrieved Sept. 15, 2009.  
  12. ^ "CBS Will Lonelygirlize its TV Shows". Newteevee. May 14, 2008. http://newteevee.com/2008/05/14/cbs-will-lonelygirlize-its-tv-shows/. Retrieved Sept. 15, 2009.  
  13. ^ "CBS taps Lonelygirl15 guys for smart Web fusion". Los Angeles Times. May 15, 2008. http://latimesblogs.latimes.com/webscout/2008/05/cbs-taps-lonely.html. Retrieved Sept. 15, 2009.  
  14. ^ "Web Video: How to Actually (Maybe) Make Money". BusinessWeek. Jan. 14, 2009. http://www.businessweek.com/magazine/content/09_04/b4117097472612.htm?chan=magazine+channel_opinion. Retrieved Sept. 15, 2009.  
  15. ^ "Miles away from lonely". Edmonton Sun. July 26, 2009. http://www.edmontonsun.com/entertainment/other/2009/07/26/10265261-sun.html. Retrieved Sept. 16, 2009.  
  16. ^ "EQAL Foregoes Originals, Gets Cookin’ With Paula Dean". NewTeeVee. June 11, 2009. http://newteevee.com/2009/06/11/eqal-foregoes-originals-gets-cookin-with-paula-deen/. Retrieved Sept. 17, 2009.  
  17. ^ Beardsell, Christine (June 2, 2009). "New Networks Offer Alternative to TV Upfronts". ClickZ. http://www.clickz.com/3633936. Retrieved Oct. 16, 2009.  
  18. ^ "Miles Beckett's official bio". lg15.com's LGPedia. http://www.lg15.com/lgpedia/index.php?title=Miles_Beckett. Retrieved 2008-03-06.  
  19. ^ "Richard Rushfield, Los Angeles Times". Los Angeles Times. http://www.latimes.com/entertainment/news/la-me-lonelygir13sep13,0,347594.story?coll=la-home-headlines. Retrieved 2008-03-06.  
  20. ^ "Virginia Heffernan, New York Times". New York Times. http://www.nytimes.com/2006/09/13/technology/13lonely.html?ex=1159848000&en=3d6e55969951817a&ei=5070. Retrieved 2008-03-06.  
  21. ^ http://www.shoutboy.com/archives/west_wingers/ West Wingers
  22. ^ Davis, Joshua (Dec., 2006). "The Secret World of Lonelygirl". Wired. http://www.wired.com/wired/archive/14.12/lonelygirl.html. Retrieved Sept. 25, 2009.  
  23. ^ Hustvedt, Marc (July 30th, 2009). "EQAL Sharing Secret Sauce, Launching ‘Umbrella’ Platform". Tubefilter News. http://news.tubefilter.tv/2009/07/30/eqal-sharing-secret-sauce-launching-umbrella-platform/. Retrieved Sept. 21, 2009.  

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