amea skindividuals spent the past 7 years in development in Germany and has just launched over a year ago in the United States under the company of United Cosmetics. Stefan Ertmann wrote the "book" on why we should individualize our skin care treatment as we do our diet. He wrote the book, "skindividuals... because there is noone like you." and then translated his holestic recipies and ideas into creating an all natural, science based, customized skin care line called amea skindividuals that has just launched in the United States. This line is available on their website. www.ameaskindividuals.com, at San Jose, Ca's Santana Row shopping center, and various trunk shows around the nation, such as Henry Bendel's and Apple an Frank.

The book by Stefan L. Ertmann Phd. titled, "skindividuals... because there is noone like you." contains no fairy tales. This is an information-dense book. All fairy tales how customer x walked into the shop with problem y and how this got magically solved by so and so is skipped. Through the accessibility of information on the web, today s reader is pre-sented with short, precise, pertaining information on a subject. This book does exactly that: present solutions without the ballast around them. Does it lead to results? Any information in this book has been tested against the benchmark of practical use to the reader. If the reader wants to learn all about the skin s layers and cell structures, this book is wrong. If you would like to know how acne comes about in practice and what you can do against your particular form of acne, this is the right book. Do something about it! A good third (may be half) of our signs of aging can be attributed to intrinsic aging, which is to say de-pending on our gene pattern. This we can t influence, obviously. Lifestyle with all its facets (sun exposure being a major one) ac-counts for the rest. Skin age is not given or a genetic must , but can be influenced by ourselves. If the reader expects the proposal of a magical product as an end to all skin problems, this hope will be disappointed. This book will give the uncen-sored facts of good-looking skin, even if cosmetics industry can t supply them. Kitchen cupboard style of a host of natural treatments and for-mulations. The multitude of natural treatment suggestions in this book has two reasons: First the power and performance of the indicated formulations known for generations, second the ease and cost effectiveness of the supplies with an origin you yourself can (often) control. On 175 pages skindividuals because there is no one like you covers all aspects that have an influence on the beauty of a person s skin (may that be food, exercise, lifestyle, etc.). It also covers most of the key ingredients used by the industry and clearly specifies who should use what ingredient for which par-ticular skin type. Just like with any physical problem, the skin first needs professional examination and then specific, in-dividualized treatment.

About the Author
Dr. Erdtmann has been professionally active in the field of cosmetics from his family background. He has taken over the family founded cosmetics business in Germany in the late 80s. His mother, Johanna Erdtmann, the founder of their cosmetics activities is a well known author in Germany and has sold over 300,000 copies of her cosmetics books in Europe. Dr. Erdtmann was born in 1961, holds a PhD in economics from Wuppertal University in Germany and has practiced in cosmet-ics for over 20 years, building a sales force of 700 franchisees. Today, Dr. Erdtmann is CEO of United Cosmetics Inc., CA- the company that holds exclusive distribution rights to the market-ing of the amea skindividuals brand in the US.


amea skindividuals is a custom blended skincare line. Custom blended skincare was once an exclusive secret for the stars that amea is now making available for you, the individual.
amea can be translated to mean “for me”.

this is what the new breakthrough in dermatology is all about - you.

your genes are different from any other person. you live a different lifestyle and expose your skin to different situations.
why should anybody convince you to treat your skin with the same skin care as your neighbor, your friend, or even your mother?

in the beginning individual skin care was very exclusive.

now amea skindividuals - the high end individual solution in skin care - is available to a broader clientele.

your skin is not just dry or oily skin. there is not one single type of "dry skin" but many variations.

why treat them all the same?

when it comes to nourishment we have learned to supply our body with what it exactly needs

nobody would seriously propose only “three types of food” for everybody on this planet.

why do we treat our largest organ, the skin, with only a few, limited categories of care?
our skin is constantly exposed to stress from outside elements as well as various personal factors such as poor nutrition.
customized skin care compares to fresh, organic food, supplying your body with the perfect balance of nourishment.

a trained amea skindividual consultant will be able to provide you with a detailed skin analysis using the revolutionary amea skinalyser.

try amea. you will enjoy it.
in the end - there is no one like you.

sustainability, ecology and performance

we at amea skindividuals care: for you, for your skin, and for all those footprints, we all leave on this planet.
values of fairness, authenticity, transparency, integrity and responsibility guide our behaviour.

these values encourage us to enrich our lives with a conscious effort to go green and sustainable

amea has minimal packaging
our packaging is composed of mostly natural material like glass wherever possible.

you can touch our products without stripping them of foils and boxes.
our packaging is minimalistic, we recycle and offer a refill service for your amea skindividual.

amea does not use preservatives
every day we are exposed to a cocktail of chemicals. is washing our face with parabens (which have proven to be oestrogen mimics) daily and nightly really “the anti-age-solution?"

we eliminated from amea's skin care, what should also be eliminated from your daily diet: preservatives

amea is genuine - also regarding our own limits

“age reduction” or “dramatic skin repair” are not terms we use for our skin care.

we feel you deserve to hear the truth. sorry, if you expected us to sell you a “quick-fix-skin-renewal” we won't.

instead we suggest you to read “skindividuals” by our founder, stefan erdtmann and learn the real truth about what is good and what is not for your individual skin.
amea refuses any form of animal testing on its products or ingredients
we love animals. they are our fellow creatures and should never be “used for” testing.

there is a wealth of knowledge to be gained from animals in their natural habitat. let us respect their share of this planet’s beauty.

amea skin care is free from ingredients derived from animals and from animal products

amea is made with the purest natural ingredients

natural ingredients in skin care are just as efficient as those substances that are produced in a lab. they do the job better than artificial colours, fillers, dyes, and preservatives,
all of these you will not find in amea skin care products. instead, amea formulas are made of freshly blended biologically active components with clinically proven benefits.