AmeriPlan is a health care discount plan based in Plano, Texas.

External link

Official Site

It is very hard to believe that AmeriPlan® as we know it began in 1992. It was when identical twin brothers Dennis and Daniel Bloom heard the cry for a value-oriented discounted fee-for-service dental program, and moved forward to create one. The business was the outgrowth of the demand for dental care services.

Once on the path to developing AmeriPlan®, it became quite evident the demand for the services that AmeriPlan® provided became so strong that providing quality, affordable supplemental healthcare became the mission. Once the dental program was established as viable and clearly marketable, Dennis and Daniel proceeded to build the business with two unique strategies. First of all, they were committed to providing real value to the consumer, and proceeded to add prescription medication benefits, vision benefits, and chiropractic care to the program, at no additional charge. At this point they were satisfied that they had, indeed, created a program with significant value and real benefit to a large segment of the population.

Being satisfied that they had assembled the right product they now set forth to develop the most efficient and effective system for bringing this much needed service to the greatest number of people in the shortest possible time. Through much research, trial and error and perseverance, it was determined that the objectives could best be met by implementing a unique marketing strategy. This was done and the results have been incredibly successful.

AmeriPlan® Corporation under the capable guidance of the Bloom Brothers and the staff of professionals that they have assembled, is now positioned as the nations' largest discounted fee-for-services, dental, vision, prescription and chiropractic program provider. This organization will provide a stable platform from which to grow. It is anticipated that the next few years will show AmeriPlan® continuing benefits and programs that have a foundation in the past and through the implementation of new benefits and programs designed to take the organization into the next millennium.

AmeriPlan® Corporation and the outstanding field force of independent IBOs that it has so effectively assembled are poised to reach new levels of achievement and growth, both personal and professional.

The AmeriPlan® Mission...


Provide high quality and affordable dental care, prescription drugs, vision and chiropractic care to the average American family.


Hold the well-being of our members, IBOs, service providers, staff and our company in equal balance.


Foster an environment which promotes a spirit of cooperation, self improvement, leadership, and genuine concern for each other.


Adhere to the highest standards of professionalism, service and leadership which will earn us the respect and praise of our industry while providing financial stability and independence to those who would earn it.