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The Andrex Puppy, seen here in a British advertisement from 1994.

Andrex is a British company that manufactures toilet roll. It is a subsidiary of the American corporation Kimberly-Clark.

The company mascot is the "Andrex Puppy", a Labrador Retriever puppy that appears on the company's television adverts, currently voiced by comedian Rik Mayall.

Contents

History

The name Andrex comes from St Andrews's Mill in Walthamstow, where the toilet tissue was first made in 1942. It was the first 2-ply tissue. Kimberly Clark, the owner, is the world's largest tissue maker. Almost all Andrex mainstream is made in Northfleet (All coloured Andrex is produced there from Pulp to Packet and most of the White produce is produced in Northfleet), while Flint and Barrow-in-Furness supplement the production and conversion of Mainstream, but also produce and convert other Andrex lines, such as Puppy on a Roll, Quilts and Aloe Vera.

The famous Andrex Puppy appeared in 1972, and since then there have been 130 different adverts with the scampering puppy (http://www.andrexpuppy.co.uk/about-andrex-puppy). In 2004, it replaced its advertising slogan Soft, Strong and very very Long, with Tuggable, Huggable softness, and recently changed to Be Kind To Your Behind.

In cricket, an Andrex Shot is one that is soft, strong and very long.

Usage

One and a half million rolls of Andrex are used in the UK each day - enough to go round the world one and a half times, and the equivalent of 18 rolls a second. Each year, 8.25 million miles of Andrex are used in the UK. 12 years of usage would be enough to stretch to the Sun. White is the most popular colour. In 2006, Andrex was the UK's 7th top selling grocery brand, below Nescafé and above Lucozade, selling £303m. It has been in the top 10 UK grocery brands every year since it began and is the top selling non-food brand in the UK. It has a 35% share of the market and has been the market leader for 40 years. One mile of Andrex costs £36.

See also

Video clips

External links

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The Andrex Puppy, seen here in a British advertisement from 1994.

Andrex is a British brand of toilet roll. It is a owned by the American company Kimberly-Clark. The "Andrex Puppy", a Labrador Retriever puppy that appears on the company's television adverts, is synonymous with the brand.

Sold in the U.S. as Kleenex Cottonelle.

Contents

History

The name Andrex comes from St Andrews's Mill in Walthamstow, where the toilet tissue was first made in 1942, the concept of two ply luxury paper having been inspired by the facial tissues used by American women as witnessed by the man who created the name Andrex, Ronald Keith Kent. It was the first 2-ply tissue. Kimberly Clark, the owner, is the world's largest tissue maker. Almost all Andrex mainstream is made in Northfleet (All coloured Andrex is produced there from Pulp to Packet and most of the White produce is produced in Northfleet), while Flint and Barrow-in-Furness supplement the production and conversion of Mainstream, but also produce and convert other Andrex lines, such as Puppy on a Roll, Quilts and Aloe Vera.

The famous Andrex Puppy appeared in 1972, was not created by Chris Deering, now an established Economics teacher at Oakham School, however he did assist in developing it, and since then there have been 130 different adverts with the scampering puppy (http://www.andrexpuppy.co.uk/about-andrex-puppy). In 2004, it replaced its advertising slogan Soft, Strong and very very Long, with Tuggable, Huggable softness, and recently changed to Be Kind To Your Behind.

In cricket, an Andrex Shot is one that is soft, strong and very long.

Usage

One and a half million rolls of Andrex are used in the UK each day - enough to go round the world one and a half times, and the equivalent of 18 rolls a second. Each year, 8.25 million miles of Andrex are used in the UK. 12 years of usage would be enough to stretch to the Sun. White is the most popular colour. In 2006, Andrex was the UK's 7th top selling grocery brand, below Nescafé and above Lucozade, selling £303m. It has been in the top 10 UK grocery brands every year since it began and is the top selling non-food brand in the UK. It has a 35% share of the market and has been the market leader for 40 years. One mile of Andrex costs £36.

See also

Video clips

External links


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