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Angus Reid Strategies is a North American full service market research firm. It was established in 2006 by Angus Reid, a Canadian sociologist who founded his first research company in 1979. Reid sold the Angus Reid Group to Paris-based Ipsos SA in 2000. ARS conducts regional, national and multi-country research.

The ARS headquarters are in Vancouver, Canada, and the company has offices in Calgary, Toronto, Montreal, and Regina. The firm also has offices in San Francisco, Chicago, New York, London, Paris and Sydney.

ARS has two affiliate companies: Vision Critical, a specialized software-development company that creates advanced online research tools, and the Angus Reid Global Monitor, a web-based project that monitors public opinion and democratic processes worldwide every day.

Angus Reid Strategies polls are conducted using the Angus Reid Forum (, Sprinbgboard America ( and Springboard UK ( online panels. The firm relies on these survey platforms to present respondents with highly visual, interactive, and engaging surveys, ensuring that panel members provide thoughtful and reliable responses.

Since 2006, Angus Reid Strategies has covered eight provincial elections in Canada—more than any other pollster in the country—and the results have accurately predicted the outcome of each of these democratic processes. [1] [2] The firm also provided the most accurate forecast of the 2008 Canadian federal election.[3] [4]

In October 2009 Angus Reid Strategies entered the UK market, with the first of a series of monthly voting intention surveys on behalf of[5] They are applying for membership of the British Polling Council.


  1. ^ "Et si c'étaient les sondages en ligne qui avaient maintenant raison?".  
  2. ^ "Comparing the Pollsters and Pundits".  
  3. ^ "Polls Got the Big Picture".  
  4. ^ "Pollster Bragging Rights".  
  5. ^ "Tories regain 17-point lead over Labour in new poll". Daily Mail. 21 October 2009. Retrieved 2009-10-21.  


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