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Animoto
Type Private
Founded August 2006
Headquarters New York, NY
Key people Brad Jefferson, Jason Hsiao, Stevie Clifton, Tom Clifton co-founders
Services software applications
Website http://animoto.com/
Type of site social networking
Available in English
Launched August 2006
Current status active

Animoto is a web application that produces videos from user-selected photos, video clips and music.

Animoto analyzes the provided photos, video clips and music, automatically generating a movie trailer-like video with them. According to the website, every nuance of the song is analyzed, producing a completely unique video every time. The site also claims that no two videos are ever the same.[1][2]

By August 2009, 850,000 users have registered at Animoto. This is not including over 300,000 installs of their iPhone app & 2 million Facebook users who have used the Animoto Facebook application.[3] Just one year prior, in August 2008, 250,000 users in over 150 countries had registered with Animoto.com,[4] demonstrating considerable growth between 2008 & 2009.

Since 10% of users who register at the site end-up paying for something, the company has been cash flow positive since October 2008.[5]

Investors of Animoto include Amazon.com, Bruce Livingstone, the founder of iStockphoto & Madrona Venture Group.[3]

Some of the founders include former producers at MTV, VH1, Comedy Central & ABC. Animoto utilizes the post-production skills some of the founding team honed while working in television in order to produce online content that is on-par with content found on TV & in film.[6][2]

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Contents

History

Animoto was founded on August 2006, and launched as a website on August 14th, 2007.

Animoto is based in New York, with an office in San Francisco.

While attending the SXSW Interactive Festival in March 2008, Animoto launched their own Facebook application.[7] It became a popular way for users to showcase their photos on the social network.

The Animoto Facebook application experienced so much viral growth in April of 2008, that it became one of Amazon Web Services's cloud computing success stories. By mid-April, Animoto's Facebook application had nearly 750,000 people sign up in three days. At the peak, almost 25,000 people tried Animoto in a single hour.[8] Amazon Web Services's ability to meet the demand of Animoto's viral Facebook application resulted in Amazon.com's eventual investment in Animoto. Jeff Bezos includes Animoto in speeches he gives regarding Amazon Web Services.[9]

Along with releasing the Animoto Facebook application in March 2008, Animoto was also a YouTube launch partner for YouTube's API. Animoto was integrated with YouTube, allowing users to export Animoto videos directly to YouTube easily.[10] As of August 2009, nearly 250,000 videos have been uploaded to YouTube.

On June 2008, Animoto introduced DVD-quality upgrades for users, allowing them to watch their videos on a television.

By July 2008, Animoto for Business[11] and Animoto for Education[12] were launched. Animoto for Education gives teachers and students unlimited access to its full-length video making services for free, while Animoto for Business allows for Animoto to be used commercially.

Since an overwhelming number of professional photographers started to use the Animoto for Business product, Animoto for Photography [13] was launched in October 2008 at PhotoPlus in New York City. Since launching, Animoto for Photography has attended every national photography convention, including the Professional Photographers of America's Imaging Conference & WPPI. Animoto for Real Estate is another off-shoot of the commercial product, which officially launched at the Inman Connect Conference in San Francisco in July of 2009. Animoto's pro-package is a White-label product.

In June 2009, the Animoto iPhone app was launched,[14] allowing iPhone users to create video using pictures taken on their phone.[15]

In August 2009, Animoto launched the ability to upload video clips, along with still images.[16] This has been the largest advance to the Animoto offering thus far.

Awards

Webby Award winner in the "Best Services & Design" category; Webby Award winner - People's Voice Award in the "Best Services & Design" category; SXSW's Interactive Award in the "Best Film/Website" category; BBC's Click "Top Websites of 2008"; PC Magazine's "Top 100 Undiscovered Websites of 2008"; TechCrunch's Crunchies Runner-Up for Best Design [17]

Animoto gained considerable press around the Webby Awards, not only due to their win, but because of their speech. The Huffington Post placed the Animoto acceptance speech in their top 12 moments of the Webby Awards Ceremony.[18] Animoto's CFO, Nathan Meagher, wore a wig & disrobed to leopard skin tights in front of a surprised audience & Webby Awards host, Seth Meyers of SNL fame. Eventually screaming "Thank you, New York.... WOOOOO," (due to the 5 word maximum speech limit at the Webby Awards), Animoto grew considerable attention for the outlandish speech.

References

  1. ^ "CNet article on Animoto". http://news.cnet.com/8301-17939_109-10111118-2.html.  
  2. ^ a b "Animoto.com Press Page". http://press.animoto.com/about.html.  
  3. ^ a b "Animoto article in USA Today". http://www.usatoday.com/tech/news/2009-08-25-online-edit-video_N.html.  
  4. ^ "Animoto article in Entrepreneur magazine". http://www.entrepreneur.com/magazine/entrepreneur/2009/january/199000.html.  
  5. ^ "Animoto article in TechCrunch". http://www.techcrunch.com/2009/06/17/animoto-is-already-cash-flow-positive-but-raises-another-round-to-go-to-11/.  
  6. ^ "Animoto.com's "About Us" section". http://animoto.com/company/.  
  7. ^ "Wall Street Journal article on Animoto's Facebook app". http://blogs.wsj.com/buzzwatch/2008/03/18/chart-climbers-a-buzz-boost-for-a-new-way-to-share-your-photos/?mod=googlenews_wsj.  
  8. ^ "New York Times Article on Animoto & Cloud Computing". http://www.nytimes.com/2008/05/25/technology/25proto.html?_r=2&ref=business&oref=slogin.  
  9. ^ "Jeff Bezos speech at Startup School 2008". http://www.omnisio.com/v/9ceYTUGdjh9/jeff-bezos-on-animoto.  
  10. ^ "Reuters news link". http://www.reuters.com/article/pressRelease/idUS132135+26-Aug-2008+PRN20080826.  
  11. ^ "animoto - for business". Business.animoto.com. http://business.animoto.com. Retrieved 2010-01-07.  
  12. ^ "animoto - for education". Education.animoto.com. http://education.animoto.com. Retrieved 2010-01-07.  
  13. ^ "for photography". animoto. http://animoto.com/photography. Retrieved 2010-01-07.  
  14. ^ "LA Times Animoto iPhone article". http://latimesblogs.latimes.com/technology/2008/12/animoto-iphone.html.  
  15. ^ "CNet Animoto iPhone article". http://reviews.cnet.com/8301-19512_7-10225496-233.html.  
  16. ^ "Mashable Article". http://mashable.com/2009/08/25/animoto-video-clips/.  
  17. ^ "Animoto's Press page". http://animoto.com/company/buzz/awards.  
  18. ^ "Huffington Post Webby recap slideshow". http://www.huffingtonpost.com/2009/06/09/webbys-2009-speeches-biz_n_213063.html?slidenumber=11#slide_image.  

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