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Antena 3
Antena 3.svg
Launched January 25, 1990 (1990-01-25)
Owned by Antena 3 de Television, S.A.
Picture format 576i (PAL)
4:3 SDTV
Audience share 13.8% (2009, TNS)
Country Spain
Language Spanish
Broadcast area Nationwide
Headquarters San Sebastián de los Reyes, Madrid
Sister channel(s) Antena.Neox
TDT Channel 69
Digital+ Channel 13
ONO Channel 3
Antena 3 de Television, S.A.
Type Private (BMADA3TV)
Founded 1988
Headquarters San Sebastián de los Reyes, Madrid, Spain
Key people José Manuel Lara Bosch (Chairman of the Board), Maurizio Carlotti (CEO), Silvio Gonzalez (COO), Giorgio Sbampato (COO Multimedia), Eduardo Olano (COO Atres)
Industry Media
Products Television and radio stations, cinema advertising
Revenue € 1.004 billion (2005)
Employees 1,408

Antena 3 de Television, S.A., (BMADA3TV) is a Spanish television network and media company, present in the television, radio and cinema industries. It was the first private station in Spain, commencing broadcasts in 1990. Significant shareholders include Planeta-De Agostini and RTL Group. Shows broadcast by the Antena 3 channel include Aquí no hay quien viva, 24, Lalola, Los Simpson and El Internado.



Antena 3 headquarters

Antena 3 Television (trade name: Antena 3) began broadcasting on January 25 1990, becoming the first private channel to broadcast in Spain.

The channel is the second biggest private channel after Telecinco. The biggest winners for the channel are The Simpsons, El Internado, the UEFA Champions League, El diario (a daily talk show run by Sandra Daviú) and the news (particularly the evening edition run by Matías Prats).

Antena 3 dramas and sitcoms include; Manos a la obra, Canguros, La casa de los líos, Los ladrones van a la oficina, Hermanos de leche, Vecinos, Cañas y barro, Compañeros, Un paso adelante, Policías, Fuego, El pantano, Ada madrina, Dime que me quieres, Lleno por favor, ¿Quién da la vez?, Farmacia de Guardia, Menudo es mi padre, Nada es para siempre, Aquí no hay quien viva, and Los hombres de Paco.

Unlike rival Telecinco which has had ongoing success in the field of reality TV, Antena 3's attempts have mostly fared average ratings. The channel's first reality, El bus was launched the week after the first Big Brother ended on Telecinco. Despite being allowed to run its scheduled 3 month run, the show flopped, and was subjected to numerous time changes. Towards the end of the show's run, a late night Uncut edition featuring spicier coverage of the show, was scheduled on Friday nights, and this managed to boost ratings slightly. El bus was hosted by Ines Ballester, who had previously hosted a Most Amazing Videos type show called Ver para creer. The Friday edition was fronted by Alicia Senovilla who hosted the channel's morning magazine show Como la vida.

Many attempts to win the reality for the channel failed. Confianza ciega, Escuela de actores La granja (The Farm), ¿Cantas o qué? and Libertad vigilada however La isla de los famosos (Celebrity Survivor), and its last incarnation Aventura en África is perhaps the channel's most successful reality show having averaged shares of 20 - 25% for its twice weekly 2 hour long prime time editions. After various seasons, Antena 3 lost interest in the format. Rival Telecinco quickly stepped in and produced their own version Supervivientes.

In January 2007, Antena 3 have launched a morning magazine show format following the axing of Cada día (with Maria Teresa Campos) the previous season. The new magazine is called Espejo público, is run by younger Susana Griso and has quickly run to the top of ratings beating El Program de Ana Rosa (of previous incarnation Sabor a Ti before she moved to Telecinco) in shares.

"¿Donde estás, corazón?", a program run by Jaime Cantizano, presenter of the blockbuster Friday night tabloid show which combines tabloid gossip, current affairs, chat, variety and various reality TV elements such as the use of the "Lie detector". The show leads Friday nights with a high share and audience.


Grupo Antena 3 owned companies

  • Onda Cero - radio station
  • Movierecord - cinema commercial
  • A3Multimedia - Internet, mobile TV, diversification
  • A3Editorial - Music publishing


Used from 1989 to 1992 Used from 1992 to 2004 Used from 2004 to Present
1989 - 1992 1992 - 2004 2004 -

External links



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