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| Developer(s) | Apple Inc. |
| Initial release | July 10, 2008 |
| Operating system | iPhone OS, Mac OS X |
| Type | Software update/Digital distribution |
| License | Proprietary |
| Website | http://www.apple.com/iphone/appstore |
The App Store is a service for the iPhone, iPod Touch and iPad created by Apple Inc. which allows users to browse and download applications from the iTunes Store that were developed with the iPhone SDK and published through Apple. Depending on the application, they are available either for free, or at a cost. The applications can be downloaded directly to target device, or downloaded onto a computer via iTunes. While Apple has stated that they do not expect to profit from the store, it has been predicted by Piper Jaffray that the App Store could create a profitable marketplace with revenue exceeding US$1 billion annually for the company. Apple allows 70% of revenues from the store to instantly go to the seller of the app, and 30% go to Apple.[1] The App Store opened on July 10, 2008 via an update to iTunes. On July 11, the iPhone 3G was launched and came pre-loaded with iPhone OS 2.0 with App Store support; new iPhone OS 2.0 firmware for iPhone and iPod Touch was also made available via iTunes.[2] As of January 15, 2010, there are at least 133,979 third-party applications[3][nb 1] officially available on the App Store, with over 3 billion total downloads.[4][5][6][7][8][9][10]
After the success of Apple's App Store, and the launch of similar services by its competitors, the term "app store" has been used to refer to any similar service for mobile devices.[11][12][13][14] However, Apple claims "App Store" as a trademark.[15]
The App Store is accessible from the iPhone, iPod Touch, and iPad via an iPhone OS application by the same name.
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The Software Development Kit for iPhone OS was announced at the iPhone Software Roadmap event on March 6, 2008. The SDK allows developers (running Mac OS X 10.5.4 or higher on an Intel Mac) to create applications using Xcode that will natively run on the iPhone, iPod Touch and iPad. A beta version was released after the event and a final version was released in July 2008 alongside the iPhone 3G.[16] This major Roadmap event (coupled with a large distribution program for 3rd-party developers), later became known as the iPhone Developer Program, which currently offers two distribution tracks for 3rd-party developers: Standard, and Enterprise.[17]
Applications distributed through the standard program can be sold exclusively through the iTunes Store on Mac and Windows, or on the App Store on the iPhone, iPod Touch, and iPad.[17] Developers who publish their applications on the App Store will receive 70% of sales revenue, and will not have to pay any distribution costs for the application. However, an annual fee is required to use the iPhone SDK and upload applications to the store.[16]
Applications developed through the enterprise program are exclusively for institutional use, which allows for large corporations and government agencies to develop more proprietary applications not for public release.[17]
To run an application on the iPhone, the application needs to be signed. This signed certificate is only granted by Apple after the developer has first developed the software through either the US$99/year Standard package or the US$299/year Enterprise package with the iPhone SDK.[16]
On July 10, 2008, Apple CEO Steve Jobs told USA Today that the App Store contained 500 third-party applications for the iPhone and the iPod Touch, 125 of which were free downloads. These third party applications range from business to game applications, entertainment to educational applications, and many more applications available for free or for sale. On July 11, 2008 the store opened, allowing users to buy applications and transfer them to an iPhone or iPod Touch with the iPhone 2.0 software update, which became available through iTunes on the same day. Ten million applications were downloaded the first weekend.[18]
On January 16, 2009, Apple announced on its website that 500 million applications had been downloaded.[19] The billionth application was downloaded on April 23, 2009.[20]
Unlike the apps that come standard on the iPhone (such as the YouTube app, which Apple added through an iPhone OS software upgrade months before the launch of the App Store), apps downloaded from the App Store can be removed by the user at a future date.
| Date | Available apps | Downloads to date |
|---|---|---|
| July 11, 2008[21] | 500 | 0 |
| July 14, 2008[18] | 800 | 10,000,000 |
| September 9, 2008[22] | 3,000 | 100,000,000 |
| October 22, 2008[23] | 7,500 | 200,000,000 |
| December 5, 2008[citation needed] | 10,000 | 300,000,000 |
| January 16, 2009[19] | 15,000 | 500,000,000 |
| March 17, 2009[citation needed] | 25,000 | 800,000,000 |
| April 23, 2009[20] | 35,000 | 1,000,000,000 |
| June 8, 2009[24] | 50,000 | 1,000,000,000+ |
| July 11, 2009[citation needed] | 55,000 | 1,000,000,000+ |
| July 14, 2009[25] | 65,000 | 1,500,000,000 |
| September 9, 2009 | 75,000 | 1,800,000,000 |
| September 28, 2009[4][5] | 85,000 | 2,000,000,000+ |
| November 4, 2009[6][7] | 100,000 | 2,000,000,000+ |
| January 5, 2010[26][27] | 100,000+ | 3,000,000,000+ |
| January 27, 2010[28] | 140,000+ | 3,000,000,000+ |
Apple posted a countdown to 1 billion app downloads from the App Store on the company website, along with a competition to celebrate the download of the billionth app.
Apple rates applications worldwide based on their content, and determines what age group each is appropriate for. According to the iPhone OS 3.0 launch event, the iPhone will allow blocking of objectionable apps in the iPhone's settings. The following are the ratings that Apple has detailed:
| Rating | Description |
|---|---|
| 4+ | Contains no objectionable material. |
| 9+ | May contain mild or infrequent occurrences of cartoon, fantasy or realistic violence, and infrequent or mild mature, suggestive, or horror-themed content which may not be suitable for children under the age of 9. |
| 12+ | May also contain infrequent mild language, frequent or intense cartoon, fantasy or realistic violence, and mild or infrequent mature or suggestive themes, and simulated gambling which may not be suitable for children under the age of 12. |
| 17+ | May also contain frequent and intense mature, horror, and suggestive themes; plus sexual content, nudity, alcohol, tobacco, and drugs which may not be suitable for children under the age of 17. Consumers must be at least 17 years old to purchase apps with this rating. Whenever an app of this rating is requested for download, a message will appear, verifying if a user is 17 or older, and asking to confirm the purchase for this reason. Apple rates all applications with a web browser 17+, due to content accessible on the internet. For this reason, certain applications with little or no objectionable content, such as Facebook, have a 17+ rating. |
Applications are subject to approval by Apple, as outlined in the SDK agreement, for basic reliability testing and other analysis. The rejection of applications has been subject to much discussion in the press. A particular example, documented in the agreement itself, is that applications must not duplicate the functions of the iPhone itself, for example by providing an email interface,[29] or having the same elements as the built in SMS app [30] however applications have also been rejected for duplicating the functionality of iTunes.[31] Applications may be rejected if they are of only "limited utility".[32] Some reports indicate that toolbars must be placed at the bottom of the screen, and the vibration function should only be used for alerts.[33] Applications may still be distributed "ad-hoc" if they are rejected, by the author manually submitting a request to Apple to license the application to individual iPhones,[34] although Apple may withdraw the ability for authors to do this at a later date.[35] NDA restrictions have always forbidden developers from publishing the content of their rejection notices, but Apple has now started labeling their rejection letters with Non-Disclosure (NDA) warning THE INFORMATION CONTAINED IN THIS MESSAGE IS UNDER NON-DISCLOSURE.[36] Apple later changed the NDA citing that "it has created too much of a burden on developers"[37] but they did not reverse the decision to forbid publication of rejection notices.[38] Some applications are not available outside the US App Store at the request of the developer.[39]
In August 2008, an application known as I Am Rich was released in the store, "a work of art with no hidden function at all", with its only purpose being to show other people that they were able to afford it, as it cost US$999.99, €799,99, and UK£599.99.[40] The application was removed from the App Store the day following its release, on August 6, 2008.[41] Eight people had allegedly bought it before it was pulled.[42]
In April 2009, a controversial game called Baby Shaker was approved for the App Store then later removed due to complaints. The game allowed the user to shake their phone until an image of a cartoon baby on the screen died.[43]
In May 2009, Apple rejected the first version of 'Newspapers', an iPhone app that let users read content from 50+ newspapers around the world, including the New York Times, France's Le Monde, and the United Kingdom tabloid The Sun. The app was rejected because the topless "Page 3" girls daily features were described as "obscene". A second version of the application was submitted, removing access to The Sun, and adding a price tag of £0.59. The app was made available in the summer, after the release of the iPhone 3.0 software.[44][45] Another application, of similar nature to 'Newspapers', called 'Eucalyptus' allowed users to download e-books to their iPhone, though was censored by Apple because one of the e-books that could have been downloaded was the Kama Sutra. The ban has since been lifted.[46]
Also in May 2009, Trent Reznor of the rock band Nine Inch Nails announced, via his Twitter account, that Apple had rejected an update to the Nine Inch Nails application due to "objectionable content".[47] The developer posted a message on the Nine Inch Nails discussion boards explaining the situation further: "v1.0 is live. v1.0.3 got rejected due to content yet the app has no content in it. This was mainly a stability release to fix the bug that crashes the app for international users. The bug was fixed 24 hours after 1.0 went live and we have been waiting for apple to approve it ever since. Meanwhile the app continues to get a growing number of 1 star ratings from international users understandably frustrated by the bug. "But looks like our hands are tied".[48] Apple later permitted the update.[49]
Google Voice-compatible applications have been removed from the App Store. The FCC is investigating this incident as a possible example of anticompetitive behavior from Apple and possibly AT&T.[50] Google developed their own app while Apple says that they are further reviewing it.[51] Since then, no word has been heard about Google Voice on iPhone. GV Mobile, a third-party Google Voice app, is available for jailbroken iPhones via Cydia.[52][53]
Following the popularity of the App Store, competitors developed their own software stores. Palm Inc. published an application store similar to the App Store for Palm devices[54] and announced the App Catalog for webOS on the Palm Pre that was released on June 6, 2009. Another platform, Android Market is used in conjunction with OHA's Android operating system. Microsoft has released Windows Marketplace for Mobile, an application store for their Windows Mobile platform.[55] Nokia has released The "Ovi Store"[56] for its S60 and S40 based mobile devices. RIM also launched its application store BlackBerry App World.[57] The Nintendo DSi is able to connect to an online store called the "DSi Shop", along with Sony's PlayStation Portable (PSP) being able to connect to PlayStation Store to download games, etc.
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The App Store is a store that is run by Apple Inc. where people can buy software known as "apps" for their iPhone or iPod Touch. It opened on July 11, 2008. Over 100,000 apps are available for people to buy. Most apps cost money. Some apps are available for free. It is part of Apple's iTunes Store. Over 2 billion apps have been downloaded. Apps can be created with a software development kit.
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