From Wikipedia, the free encyclopedia
The
original Macintosh, the first commercially successful personal computer to use images, rather than text, to interface with the user.
The newest revision of the
iMac, Apple's mid-range computer since 1998.
.^ "MS-DOS Compatibility" -- 5.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
.^ Products, new -- Introduction Apple success stories Macintosh LC Macintosh Classic Macintosh IIsi Box 73, Videotape 1 The biz: volume 1: the economics of Apple's business [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Colophon Press Arthur Young Macintosh -- Testimonials Apple success stories -- Sales video Box 71, Videotape 1 Apple desktop communications: the meeting of the minds [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Desktop publishing -- History Electronic publishing Macintosh -- Testimonials Macintosh -- Success stories Box 74, Videotape 3 The partnership continues...- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
[3] .^ Macintosh systems for home and education markets.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
They are: the aforementioned (though upgraded)
iMac and the entry-level
Mac mini desktop models, the
workstation-level
Mac Pro tower, the
MacBook,
MacBook Air and
MacBook Pro laptops, and the
Xserve server.
.^ Open architecture systems integration strategy (OASIS) Box 72, Videotape 6 Apple leveraged business model [videotape] : the big picture, show #1.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Box 7, Folder 1 Apple Pascal operating system reference manual, 1980 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Box 7, Folder 2 Apple Pascal Operating System Reference Manual Addendum, n.d.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
This is in contrast to most
IBM PC compatibles, where multiple sellers create hardware intended to run another company's operating software.
.^ This subseries includes Apple-produced videotapes dealing with various Apple computer lines, conferences, seminars, internal communications.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ This subseries includes videotapes produced by Apple TV, Apple Computer's center responsible for internal video communications.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Box 4, Folder 6 Interface for Adaptive Systems: Design of a Personal Wayfinder / Gitta Salomon, et al.-- (Apple Technical Report, no.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
.^ Defects may also occur in components and products the Company purchases from third parties.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The increase in other music related products and services was due to increased sales of Apple-branded and third-party iPod accessories.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The Committee, however, does not attempt to set compensation components to meet specific benchmarks, such as salaries "above the median" or equity compensation "at the 75 th percentile."- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
Current Mac
CPUs use
Intel's
x86 architecture; models from 1994-2006 used the
AIM alliance's
PowerPC and models from 1984-1994 used
Motorola's
68k.
.^ (Apple Worldwide Developers Conference, May 8-12, 1995), 1995 May 10 Tape 313 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ (Apple Worldwide Developers Conference, May 8-12, 1995), 1995 May 10 Tape 311 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ The Company's operating system, Mac OS X, incorporates powerful graphics and audio technologies and .- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
The modern Mac, like other personal computers, is capable of running alternative operating systems such as
Linux,
FreeBSD, and, in the case of Intel-based Macs,
Microsoft Windows. Alternative Operating System
MorphOS has been ported on MacMini PowerPC G4 machines.
.^ R&D expense does not include capitalized software development costs of $75 million related to the development of Mac OS X Leopard and iPhone.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Copland : essentials of the next Mac OS. -- (Apple Worldwide Developers Conference, May 8-12, 1995), 1995 May 10 Tape 300 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ The Company is currently the only maker of hardware using the Mac OS. The Mac OS has a minority market share in the personal computer market, which is dominated by makers of computers using competing operating systems, most notably Windows.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
History
1979 to 1984: Development
.^ Apple TV Education -- Technological innovations Products, established -- New uses Literacy programs Computers and literacy Box 78, Videotape 1 Macintosh business solutions [videotape] : dare to compare.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Includes employee training videos, programs relating to various Apple-related projects worldwide, as well as videographies showing various ways in which Apple Computers have been used in governmental, educational, and corporate settings.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
He wanted to name the computer after his favorite type of apple, the
McIntosh, but the name had to be changed for legal reasons.
[4] In September 1979, Raskin was authorized to start hiring for the project, and he began to look for an engineer who could put together a prototype.
.^ Computers and education K-12 -- Education Television -- Advertising commercials Box 74, Videotape 8 Apple/Digital joint development announcement (January 15, 1988) [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ The following table presents information regarding the compensation paid during fiscal year 2007 to members of the Company's Board of Directors who are not also employees (the "Non-Employee Directors").- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The Company's Board of Directors has granted RSUs to members of the Company's management team, excluding its CEO. These RSUs generally vest over four years either at the end of the four-year service period, in two equal installments on the second and fourth anniversaries of the date of grant, or in equal installments on each of the first through fourth anniversaries of the grant date.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
.^ Advanced Development Group (Eraserhead Team) Macintosh -- Computer animation Siggraph Box 67, Videotape 7 Employee communication meeting, Q4, FY 88 [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ This series includes manuals for the hardware and software for the Apple, Lisa, and Macintosh lines of computers.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
.^ First introduced in May 2006, the MacBook includes a 13-inch widescreen display, a built-in iSight video camera and the MagSafe magnetic power adapter.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ This, along with its products' creative industrial designs, intuitive ease-of-use, and built-in graphics, multimedia and networking capabilities, positions the Company to offer innovative integrated digital lifestyle solutions.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ This, along with its products' creative industrial designs, intuitive ease-of-use, and built-in graphics, multimedia and networking capabilities, uniquely positions the Company to offer innovative integrated digital lifestyle solutions.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
.^ For customer incentive programs, the estimated cost of these programs is recognized at the later of the date at which the Company has sold the product or the date at which the program is offered.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The estimated cost of these programs is accrued as a reduction to revenue in the period the Company has sold the product and committed to a plan.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Gross margins could also be affected by the Company's ability to effectively manage product quality and warranty costs and to stimulate .- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
By December 1980, Smith had succeeded in designing a board that not only used the 68000, but bumped its speed from 5 to 8
megahertz (MHz); this board also had the capacity to support a 384×256 pixel display. Smith’s design used fewer RAM chips than the Lisa, which made production of the board significantly more cost-efficient.
.^ These varied skills mean that governance is far more than a "check the box" approach to standards or procedures.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The Company believes providing direct contact with its targeted customers is an efficient way to demonstrate the advantages of its Mac computers and other products over those of its competitors.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The Mac Pro desktop computer is targeted at business and professional users and is designed to meet the performance, expansion, and networking needs of the most demanding Mac user.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
.^ Box 4, Folder 21 Eliminating Tag RAMs on Coherent SCI Memory / David V. James, Glen D. Stone.-- (Apple Technical Report, no.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
The final product's screen was a 9-inch, 512x342 pixel
monochrome display, exceeding the prototypes.
[5]
.^ In September 2007, the Company introduced a new version of its flash-memory-based iPod nano featuring a larger two-inch display with 204 pixels per inch and a new user interface featuring Cover Flow®.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The Company's operating system, Mac OS X, incorporates powerful graphics and audio technologies and .- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ In September 2007, the Company introduced the iPod touch, a new flash-memory-based iPod that is 8 mm thin and features the Company's Multi-Touch user interface on a 3.5-inch widescreen display.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
Users communicated with the computer not through abstract lines of
code but rather using a
metaphorical desktop that included items that the user was already familiar with.
.^ Steven P. Jobs is one of the Company's co-founders and currently serves as its Chief Executive Officer.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The Company entered into a Reimbursement Agreement with its CEO, Steve Jobs, for the reimbursement of expenses incurred by Mr. Jobs in the operation of his private plane when used for Apple business.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ CEO Compensation Apple's CEO, Steve Jobs, currently holds approximately 5.5 million shares of Apple common stock.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
.^ Development announcement Box 74, Videotape 9 From inspiration to reality: Macintosh in technical markets [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ The Company records a valuation allowance to reduce deferred tax assets to the amount that is believed more likely than not to be realized.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
Raskin finally left the Macintosh project in 1981 over a personality conflict with Jobs,
and the final Macintosh design is said to be closer to Jobs’ ideas than Raskin’s.
[6] .^ Apple technologies for entertainment and games development.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ The 2003 restricted stock grant required Mr. Jobs to remain employed by Apple for three more years before it vested.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Computers and education K-12 -- Education Television -- Advertising commercials Box 74, Videotape 8 Apple/Digital joint development announcement (January 15, 1988) [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
.^ Cociety for the Prevention of Cruelty to Box 45, Folder 10 Stanford Macintosh User's Group , 1984 Dec.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Box 45, Folder 14 Stanford Macintosh User's Group Vol.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Box 45, Folder 15 Stanford Macintosh User's Group Vol.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
[7] .^ This subseries includes Apple-produced videotapes dealing with various Apple computer lines, conferences, seminars, internal communications.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ This subseries includes videotapes produced by third party companies that deal with Apple computer lines, conferences, seminars, and software.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ The Company is the only participant in the personal computer industry that controls the design .- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
[8] However, Jobs’ leadership at the Macintosh project didn't last; after an internal power struggle with new CEO
John Sculley, Jobs angrily resigned from Apple in 1985, went on to found
NeXT, another computer company, and did not return until 1997.
1984: Introduction
.^ In doing so, the Committee considers various factors, including the following: .- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
[9] The Macintosh was introduced by the now famous US$1.5 million
Ridley Scott television commercial, "
1984".
[10] The commercial most notably aired during the third quarter of
Super Bowl XVIII on 22 January 1984 and is now considered a "watershed event"
[11] and a "masterpiece."
[12] "1984" used an unnamed heroine to represent the coming of the Macintosh (indicated by a
Picasso-style picture of
Apple’s
Macintosh computer on her white
tank top) as a means of saving humanity from "conformity" (
Big Brother).
[13] These images were an
allusion to
George Orwell's noted novel,
Nineteen Eighty-Four, which described a
dystopian future ruled by a televised "
Big Brother." In a keynote speech made before the ad was played to a select audience, Jobs talks about the roles Apple and IBM have played in the development of the personal computer. During the speech Jobs makes a connection between the "Big Brother" of Orwell's novel and IBM's attempts to dominate the computer industry when he says:
- It is now 1984. It appears IBM wants it all. Apple is perceived to be the only hope to offer IBM a run for its money. Dealers initially welcoming IBM with open arms now fear an IBM-dominated and -controlled future. They are increasingly turning back to Apple as the only force that can ensure their future freedom. IBM wants it all and is aiming its guns on its last obstacle to industry control: Apple. Will . dominate the entire computer industry?^ The Company is the only participant in the personal computer industry that controls the design and development of the entire personal computerfrom the hardware and operating system to sophisticated applications.
- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
The entire information age? Was George Orwell right? [14]
Two days after the 1984 ad aired, the Macintosh went on sale. It came bundled with two applications designed to show off its interface:
MacWrite and
MacPaint.
.^ Executive speeches -- Wozniak, Steve Rosebud -- Demonstrations Virtual Museum -- Demonstrations Multimedia presentations Users group Box 79, Videotape 10 The Sun is not a Mac [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Executive speeches -- Wozniak, Steve Rosebud -- Demonstrations Virtual Museum -- Demonstrations Multimedia presentations Users group Box 80, Videotape 1 Wireless coyote [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ The Company believes providing direct contact with its targeted customers is an efficient way to demonstrate the advantages of its Mac computers and other products over those of its competitors.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
and told a joke using text-to-speech.
[15] Although the Mac garnered an immediate, enthusiastic following, some labeled it a mere "
toy." Because the machine was entirely designed around the GUI, existing text-mode and
command-driven applications had to be redesigned and the programming code rewritten; this was a time consuming task that many
software developers chose not to undertake, and resulted in an initial lack of software for the new system.
.^ Box 17, Folder 11 Microsoft Word Quick Reference Guide (Macintosh), 1984 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Box 16, Folder 6 Apple Migration Tool for Microsoft Mail User's Guide (Macintosh), 1995 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
[17] .^ Box 19, Folder 1 Introducing the Apple Macintosh / by Edward S. Connolly and Philip Lieberman.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
Infamous for insulting its own potential customers, it was not successful.
[18].^ Box 6, Folder 11 Access Issues for the National Research and Education Network (NREN) / Steve Cisler.-- (Apple Research Note : RN-93-39), n.d.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Box 39, Folder 19 Output Wichitaks: Page 2: Apple 2 News & Views Vol.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Television -- Advertising commercials, Apple IIc Television -- Advertising commercials, Apple II Television -- Advertising commercials -- 1984 Box 82, Videotape 4 Creating the PowerBooks [videotape] : behind the scenes.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
[19] .^ Macintosh II Macintosh SE Box 65, Videotape 2 Apple II forever (1984: April 24: San Francisco, CA.) [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Products, new -- Introduction Products, new -- Promotion Products, family of -- Macintosh Box 81, Videotape 9 Apple user group connection [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
.^ These programs could require a substantial investment while providing no assurance of return or incremental revenue.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Backlog is often reduced once dealers and customers believe they can obtain sufficient supply.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Some current and potential competitors have substantial resources and experience, and they may be able to provide such products and services at little or no profit or even at a loss.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
.^ Microcomputers Apple II Apple III Box 61, Videotape 8 John Sculley talks to Apple about Apple [Videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Malcolm Forbes comments on John Sculley on CEO spotlight Box 27, Videotape 9 FNN Masters of the decade : John Sculley, Apple Computer, n.d.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ This subseries includes videotapes of interviews, speeches, guest appearances and other public appearances by John Sculley during his tenure as CEO of Apple Computer.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
[18][20]
1985 to 1989: Desktop publishing era
.^ Executive speeches--Sculley, John Box 71, Videotape 10 The power of Apple desktop media [videotape] : publishing presentations & graphic design.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ The Mac Pro desktop computer is targeted at business and professional users and is designed to meet the performance, expansion, and networking needs of the most demanding Mac user.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Physical Description: 1 videocassette of 1 (VHS) : sd., col. PAL format Box 2, Videotape 6 Apple desktop publishing, n.d.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
.^ ARCO Desktop publishing Electronic publishing Macintosh -- Testimonials Box 78, Videotape 6 Introduction Macintosh IIci [videotape] : a customer presentation.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Desktop publishing -- History Electronic publishing Macintosh -- Testimonials Macintosh -- Success stories Box 74, Videotape 2 DTP: the discoverers [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Macintosh Desktop publishing Open architecture systems integration strategy (OASIS) Box 77, Videotape 4 Innovations in technology [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
.^ Executive speeches--Sculley, John Box 71, Videotape 10 The power of Apple desktop media [videotape] : publishing presentations & graphic design.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ The Mac Pro desktop computer is targeted at business and professional users and is designed to meet the performance, expansion, and networking needs of the most demanding Mac user.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ All of these applications are Universal, meaning that they run natively on both Intel and PowerPC-based Mac computers ("Universal").- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
.^ The 33% Mac unit sales growth rate is significantly greater than the estimated growth rate of the overall personal computer industry during that timeframe.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The lack of Universal applications that run on Intel-based Mac systems could have a material adverse effect on the Company's financial condition and operating results.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The Mac Pro also features a direct attach storage solution for snap-in installation of up to four 750GB Serial ATA hard drives for a total of 3TB of internal storage.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
In October 1985, Apple increased the Mac’s memory to 512 KB, but it was inconvenient and difficult to expand the memory of a 128 KB Mac.
.^ Apple TV Macintosh IIfx A/UX 2.0 Display Cards Products, new -- Introduction Box 70, Videotape 10 Apple desktop communications: the meeting of the minds [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Macintosh -- Testimonials Box 73, Videotape 10 Macintosh + Mathematica = Infinity (1989: January 20) [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ The Mac Pro also features a direct attach storage solution for snap-in installation of up to four 750GB Serial ATA hard drives for a total of 3TB of internal storage.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
Its
floppy drive was increased to an 800
KB capacity.
.^ Physical Description: 1 videocassette of 1 (VHS) : sd., col. Master Box 15, Videotape 5 Digital F/X. Video F/X desktop video production system, 1990 July 30 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Colophon Press Arthur Young Macintosh -- Testimonials Apple success stories -- Sales video Box 71, Videotape 1 Apple desktop communications: the meeting of the minds [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Desktop publishing -- History Electronic publishing Macintosh -- Testimonials Macintosh -- Success stories Box 74, Videotape 2 DTP: the discoverers [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
[21]
The
Macintosh II, one of the first expandable Macintosh models.
The primary improvement in the Macintosh II was Color
QuickDraw in ROM, a color version of the graphics language which was the heart of the machine. Among the many innovations in Color QuickDraw were an ability to handle any display size, any color depth, and multiple monitors.
.^ The Mac Pro desktop computer is targeted at business and professional users and is designed to meet the performance, expansion, and networking needs of the most demanding Mac user.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
.^ Porsche Cars : the 928S4 experience -- Appe Computer : the power of Apple Desktop Media Box 16, Videotape 10 SuperMAC. Digital Film : a new technology from SuperMac, n.d.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Macintosh, use of Yacht racing Sailboat racing Box 68, Videotape 9 Macintosh II-the solution [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Second generation advantage : meet the new standard -- Interface : building the right tools Box 2, Videotape 7 Apple expo : Parc de la Villettee - Porte de Pantin, 1987 Oct.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
.^ Apple TV Macintosh IIfx A/UX 2.0 Display Cards Products, new -- Introduction Box 70, Videotape 10 Apple desktop communications: the meeting of the minds [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Conferences Products, new -- Introduction--Apple II Box 65, Videotape 3 Ripples [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Box 48, Videotape 9 Virtual User 2.0 : a new look and an open architecture.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
It had an internal hard drive and a power supply with a fan, which was initially fairly loud.
[22] One third-party developer sold a device to regulate fan speed based on a heat sensor, but it voided the warranty.
[23] .^ Apple Computer : the power of Macintosh -- NetFrame Systems : NetMARE -- Network Equipment Technologies : Acts of God -- Sun Microsystems : Hello world!- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
.^ This series includes manuals for the hardware and software for the Apple, Lisa, and Macintosh lines of computers.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Box 21, Folder 11 Macintosh System software update : Apple FDHD manual, , 1988 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Education -- K-12 Software development -- Success stories Box 74, Videotape 4 The Apple user group solutions showcase videotape [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
In August 1987 Apple unveiled
HyperCard, and introduced
MultiFinder, which added cooperative multitasking to the Macintosh. In the Fall Apple bundled both with every Macintosh.
.^ Macintosh II Macintosh SE Box 65, Videotape 2 Apple II forever (1984: April 24: San Francisco, CA.) [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Macintosh II Macintosh SE Box 65, Videotape 1 Getting close to the customer [videotape] / Billy Landin.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Box 4, Folder 4 Macintosh Hard Disk 20, 1985 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
The SE also updated
Jerry Manock and Terry Oyama's original design and shared the Macintosh II's
Snow White design language, as well as the new
Apple Desktop Bus (ADB)
mouse and
keyboard that had first appeared on the
Apple IIGS some months earlier.
In 1987, Apple spun off its software business as
Claris. It was given the code and rights to several applications that had been written within Apple, notably MacWrite, MacPaint, and
MacProject.
.^ The FileMaker Pro database software is Universal and offers relational databases and desktop-to-web publishing capabilities.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
.^ In August 2007, the Company introduced iWork '08, a new version of the Company's integrated productivity suite designed to help users create, present, and publish documents, presentations and spreadsheets.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The Company believes decisions by customers to purchase the Company's hardware products are often based on the availability of third-party application software, such as Microsoft Office.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The Company's .Mac offering is a suite of Internet services that for an annual fee provides Mac users with a powerful set of Internet tools.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
By the early 1990s, Claris applications were shipping with the majority of consumer-level Macintoshes and were extremely popular. In 1991, Claris released
ClarisWorks, which soon became their second best-selling application. When Claris was reincorporated back into Apple in 1998, ClarisWorks was renamed AppleWorks beginning with version 5.0.
[26]
.^ Television -- Advertising commercials, Macintosh Television -- Advertising commercials, Macintosh Portable Advertising campaigns Box 71, Videotape 7 Breaking the silence [videotape] : AIDS awareness at Apple.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
It was available from 1989 to 1991 and could run
System 6 and
System 7.
In 1988, Apple
sued Microsoft and
Hewlett-Packard on the grounds that they infringed Apple’s copyrighted GUI, citing (among other things) the use of rectangular, overlapping, and resizable windows.
.^ In four of the past eight years, Apple did not meet one or both performance goals.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Because Mr. Jobs became employed later that year as Apple's interim CEO, he was no longer eligible for such director grants.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
.^ The Company is currently focused on opportunities related to digital content distribution, consumer electronic devices, including iPod and Apple TV, and mobile communication devices, including iPhone.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ For Apple TV and iPhone, the Company indicated it may provide future unspecified features and additional software products free of charge to customers.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ This series includes manuals for the hardware and software for the Apple, Lisa, and Macintosh lines of computers.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
[27][28].^ Products, new -- Introduction Macintosh Box 71, Videotape 4 Apple 1988 compilation tape Q2 [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
.^ Box 4, Folder 3 Macintosh IIcx computer training : quick reference booklet, 1989 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Box 17, Folder 9 Mastering Your Macintosh Version 3.0 (Macintosh), 1989 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Physical Description: 1 sound cassette Master Box 92, Audiocassette 30 The Macintosh family : positioning and information, 1989 Mar.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
.^ Xserve is a 1U rack-mount server powered by two dual-core 64-bit Intel Xeon processors running at up to 3.0GHz and features Mac OS® X Server 10.5, which became available in October 2007.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The Company generally sells more products during the third month of each quarter than it does during either of the first two months.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ VHS use copy available : Series 14, Box 91, Videotape 3 Box 90, Videotape 4 Early reactions to the Macintosh, 1985 Jan.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
System 7 was the first Macintosh operating system to support 32-bit addressing.
[29] .^ Apple TV Macintosh IIfx A/UX 2.0 Display Cards Products, new -- Introduction Box 70, Videotape 10 Apple desktop communications: the meeting of the minds [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ The Company manufactures a family of widescreen flat panel displays including the 30-inch Apple Cinema HD Display, a widescreen active-matrix LCD with 2560-by-1600 pixel resolution, the 23-inch Apple Cinema HD Display with 1920-by-1200 pixel resolution and the 20-inch Apple Cinema Display® with 1680-by-1050 pixel resolution.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Box 16, Folder 20 Macintosh 68000 Development System (Macintosh), 1984 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
[30] The following year the
Macintosh IIfx, starting at US$9,900, was unveiled.
.^ Apple's management is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting, included in the accompanying Management's Annual Report on Internal Control over Financial Reporting.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
[31]
1990 to 1998: Growth and decline
.^ Sculley, John -- Apple events -- 1990 Television -- Advertising commercials Executive speeches Box 75, Videotape 1 Macintosh vs. Windows [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ The Committee sets aggressive performance goals each year based on the revenue and operating income objectives in Apple's internal business plan.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The stock market as a whole has also experienced extreme price and volume fluctuations that have affected the market price of many technology companies in ways that may have been unrelated to these companies' operating performance.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
.^ Box 4, Folder 8 Macintosh Plus, 1995 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Xserve is a 1U rack-mount server powered by two dual-core 64-bit Intel Xeon processors running at up to 3.0GHz and features Mac OS® X Server 10.5, which became available in October 2007.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Box 1, Folder 11 Apple Ethernet LC card user's guide, n.d.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
[33] .^ QED Box 20, Folder 12 1st base : relational database system for the Apple Macintosh.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Products, new -- Introduction Apple success stories Macintosh LC Macintosh Classic Macintosh IIsi Box 73, Videotape 1 The biz: volume 1: the economics of Apple's business [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Every Mac Pro includes three full-length PCI Express expansion slots and one double-wide PCI Express graphics slot to support double-wide graphics cards.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
[32]
System 7 was the first major upgrade of the Macintosh operating system.
OS 8 was the second major upgrade of the Mac OS. OS 8.6 shown.
.^ The Company's operating system, Mac OS X, incorporates powerful graphics and audio technologies and .- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Macintosh--networking Multivendor connectivity Information services Box 69, Videotape 1 How to enhance your information system [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Apple Computer : the power of Macintosh -- NetFrame Systems : NetMARE -- Network Equipment Technologies : Acts of God -- Sun Microsystems : Hello world!- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
.^ In February 2006, the Company introduced the Intel-based Mac mini that includes Front Row with the Apple Remote.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The 2003 restricted stock grant required Mr. Jobs to remain employed by Apple for three more years before it vested.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Because Mr. Jobs became employed later that year as Apple's interim CEO, he was no longer eligible for such director grants.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
.^ The Company's business strategy leverages its ability, through the design and development of its own operating system, hardware, and many software applications and technologies, to bring to its customers around the world compelling new products and solutions with superior ease-of-use, seamless integration, and innovative industrial design.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Macintosh, use of Yacht racing Sailboat racing Box 68, Videotape 9 Macintosh II-the solution [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ The Compensation Committee establishes performance goals each year based on revenue and operating income objectives in Apple's internal business plan.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
[40]
The
PowerBook 100 (shown here), 140 and 170 introduced a line of professional laptop Macs. They pioneered notebook
ergonomics by placing the keyboard behind a palm rest.
.^ Television -- Advertising commercials, Macintosh Television -- Advertising commercials, Macintosh Portable Advertising campaigns Box 71, Videotape 7 Breaking the silence [videotape] : AIDS awareness at Apple.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Institute for Cognitive Science (UCSD) MIS Macintosh -- Testimonials Box 78, Videotape 4 Apple product introduction, October 1991 [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Apple's target payout of 50% of base salary is significantly lower than peer companies as a group, where median target bonus payouts range from 100% to 160% of base salary.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
[41] .^ The Company offers a range of personal computing products including desktop and portable personal computers, related devices and peripherals, and various third-party hardware and software products.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
[42]
.^ Hambrecht & Quist -- Mac Advantage -- Apple : the Mainstreet workgroup Box 21, Videotape 5 HyperCard 1992, 1988 Feb.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ The Company sells a variety of Apple-branded and third-party Mac-compatible peripheral products directly to end-users through its retail and online stores, including printers, storage devices, computer memory, digital video and still cameras, and various other computing products and supplies.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Apple's shareholders have been generously rewarded for Apple's success, with a three-year annualized shareholder return of 101% through the end of fiscal 2007.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
.^ Products, new -- Introduction Apple success stories Macintosh LC Macintosh Classic Macintosh IIsi Box 73, Videotape 1 The biz: volume 1: the economics of Apple's business [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Products, new -- Introduction Macintosh Classic Macintosh LC Macintosh IIsi Executive speeches -- Puette, Bob Box 75, Videotape 8 Wave of the future (1989: Oct.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ This series includes manuals for the hardware and software for the Apple, Lisa, and Macintosh lines of computers.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
[43] Apple also unveiled the miniaturized
PowerBook Duo range.
.^ (Apple Worldwide Developers Conference, May 8-12, 1995), 1995 May 10 Tape 500 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ PowerBooks and PowerPC. -- (Apple Worldwide Developers Conference, May 8-12, 1995), 1995 May 8 Tape 121 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ The CEO has received an annual base salary of $1 since rejoining Apple in 1997.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
.^ Apple/IBM alliance.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Apple Worldwide Developer's Conference), 1994 Tape 18 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Computers and education K-12 -- Education Television -- Advertising commercials Box 74, Videotape 8 Apple/Digital joint development announcement (January 15, 1988) [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
[44] .^ Success stories -- Macintosh Business -- Management Accounting Macintosh -- Demonstrations Box 76, Videotape 4 First steps to help you make the grade [videotape] : early language.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Unit sales of iPods totaled 39.4 million in 2006, which represents an increase of 75% from the 22.5 million iPod units sold in 2005.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
[45]
.^ The lack of Universal applications that run on Intel-based Mac systems could have a material adverse effect on the Company's financial condition and operating results.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Sculley, John -- Apple events -- 1990 Television -- Advertising commercials Executive speeches Box 75, Videotape 1 Macintosh vs. Windows [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Mr. Jobs never exercised these grants, and they were both cancelled in March 2003, when Apple awarded Mr. Jobs a grant of 5 million shares of restricted stock.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
.^ Phone is compatible with a Mac or PC and automatically syncs content from a user's iTunes library, as well as contacts, bookmarks, and email accounts.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The Company believes that sales of its innovative and differentiated products are enhanced by knowledgeable salespersons who can convey the value of the hardware, software, and peripheral integration, demonstrate the unique digital lifestyle solutions that are available only on Mac computers, and demonstrate the compatibility of the Mac with the Windows platform and networks.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ All iPods work with the Company's iTunes® digital music management software ("iTunes software") available for both Mac and Windows-based computers.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
.^ Macintosh system hardware foundation.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Macintosh systems for home and education markets.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ This subseries includes videotapes produced by third party companies that deal with Apple computer lines, conferences, seminars, and software.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
.^ Copland : essentials of the next Mac OS. -- (Apple Worldwide Developers Conference, May 8-12, 1995), 1995 May 10 Tape 300 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Mac OS X sales decreased from 2005 since the Company had not released a new version of Mac OS X since Tiger began shipping in April 2005.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Mac OS X sales have decreased from 2005 since the Company had not released a new version of Mac OS X since Tiger began shipping in April 2005.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
.^ This subseries includes videotapes produced by third party companies that deal with Apple computer lines, conferences, seminars, and software.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ The increase in other music related products and services was due to increased sales of Apple-branded and third-party iPod accessories.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The Company generally does not indemnify end-users of its operating system and application software against legal claims that the software infringes third-party intellectual property rights.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
.^ The Company's music products and services have faced significant competition from other companies promoting their own digital music and content products and services, including those offering free peer-to-peer music and video services.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ For the years ended September 29, 2007 and September 30, 2006, the Company had a net loss of $2.6 million and a net gain of $7.4 million, respectively, included in the cumulative translation adjustment.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The lack of Universal applications that run on Intel-based Mac systems could have a material adverse effect on the Company's financial condition and operating results.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
[47] .^ The Company's retail initiative has required and will continue to require a substantial investment and commitment of resources and is subject to numerous risks and uncertainties.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The Company offers a basic limited parts and labor warranty on most of its hardware products, including Mac computers, iPods and iPhones.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Because of their unique design elements, locations and size, these stores require substantially more investment than the Company's more typical retail stores.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
[48]
1998 to 2005: New beginnings
The original "Bondi Blue"
iMac G3. Introduced in 1998, it led Apple's return to profitability.
.^ The 2003 restricted stock grant required Mr. Jobs to remain employed by Apple for three more years before it vested.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ All of the Company's existing asset retirement obligations are associated with commitments to return property subject to operating leases to original condition upon lease termination.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ In four of the past eight years, Apple did not meet one or both performance goals.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
Its translucent plastic case, originally
Bondi blue and later many other colors, is considered an
industrial design hallmark of the late 1990s. The iMac did away with most of Apple's standard (and usually proprietary) connections, such as
SCSI and
ADB, in favor of two
USB ports.
.^ Box 4, Folder 9 Mac Plus Internal Disk Drive Kit Booklet & Diskette, 1986 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
[3] .^ The Company's first quarter of fiscal year 2007 contained 13 weeks and the first quarter of fiscal year 2006 contained 14 weeks.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ FIN 48 is effective for fiscal years beginning after December 15, 2006 and is required to be adopted by the Company beginning in the first quarter of fiscal 2008.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The Company's ability to compete successfully depends heavily on its ability to ensure a continuing and timely introduction of new innovative products and technologies to the marketplace.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
.^ Apple Computer, Inc., 1992 July .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Apple Computer, Inc., 1992 July 1 VT/1225/1992 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Apple Computer, Inc., 1983 July 14 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
More than 140,000 pre-orders were placed before it started shipping in September,
[51] and by October it was as much a sales hit as the iMac.
[52] .^ The Company's ability to compete successfully depends heavily on its ability to ensure a continuing and timely introduction of new innovative products and technologies to the marketplace.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Products, new -- Introduction--Apple IIe Products, new -- Introduction--Apple IIc Box 70, Videotape 5 Spring introduction; customer experiences [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Apple TV Macintosh IIfx A/UX 2.0 Display Cards Products, new -- Introduction Box 70, Videotape 10 Apple desktop communications: the meeting of the minds [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
The
original iMac used a
G3 processor, but the upgrades to
G4 and then to
G5 chips were accompanied by a new design, dropping the array of colors in favor of white plastic. Current iMacs use aluminum enclosures. On January 11, 2005, Apple announced the release of the
Mac Mini priced at US$499,
[54] the least expensive Mac to date.
.^ In addition, the Company offers software products including Mac OS® X, the Company's proprietary operating system software for the Mac®; server software and related solutions; professional application software; and consumer, education and business oriented application software.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The current version of .Mac provides combined iDisk and email storage of up to 10GB for individuals and 20GB for families.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Mac OS X sales decreased from 2005 since the Company had not released a new version of Mac OS X since Tiger began shipping in April 2005.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
[55] Ultimately its dated architecture made replacement necessary.
.^ Mac OS® X is built on an open-source UNIX-based foundation.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Copland : essentials of the next Mac OS. -- (Apple Worldwide Developers Conference, May 8-12, 1995), 1995 May 10 Tape 300 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ This analysis may be based on factors such as the perceived strength of the Company and its products, the anticipated revenue that may be generated, continued acceptance by customers of Mac OS X, and the costs of developing such applications.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
.^ Mac OS X sales decreased from 2005 since the Company had not released a new version of Mac OS X since Tiger began shipping in April 2005.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Mac OS X sales have decreased from 2005 since the Company had not released a new version of Mac OS X since Tiger began shipping in April 2005.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Mac OS X Leopard is the sixth major release of Mac OS X and became available in October 2007.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
.^ The lack of Universal applications that run on Intel-based Mac systems could have a material adverse effect on the Company's financial condition and operating results.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The Company's operating system, Mac OS X, incorporates powerful graphics and audio technologies and .- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Box 7, Folder 1 Apple Pascal operating system reference manual, 1980 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
[56] .^ Mac OS X sales have decreased from 2005 since the Company has not released a new version of Mac OS X since Tiger began shipping in April 2005.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The lack of Universal applications that run on Intel-based Mac systems could have a material adverse effect on the Company's financial condition and operating results.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Xserve is a 1U rack-mount server powered by two dual-core 64-bit Intel Xeon processors running at up to 3.0GHz and features Mac OS® X Server 10.5, which became available in October 2007.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
.^ Royalty expense recognized by the Company under the arrangement with Pixar from September 25, 2005 through May 5, 2006 was less than $1 million.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The Macadam bankruptcy case was converted to Chapter 7 (liquidation) on April 29, 2005.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ No single customer or single country outside of the U.S. accounted for more than 10% of net sales in 2007, 2006, or 2005.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
[57] Leopard received certification as a
Unix implementation by
The Open Group.
[58]
2006 onward: Intel era
.^ The increase in sales of Mac portable systems in the Americas was due to strong sales of the MacBook and MacBook Pro during 2006.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ In June 2007, the Company updated its MacBook Pro models to include the latest Intel Core 2 Duo processors and the Nvidia GeForce 8600M GT graphics controller.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The Mac mini offers 1GB of 667MHz memory expandable to 2GB and either a 1.83GHz or 2.0GHz Intel processor.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
It was released at
Macworld 2006.
.^ Copland : essentials of the next Mac OS. -- (Apple Worldwide Developers Conference, May 8-12, 1995), 1995 May 10 Tape 300 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ PowerBooks and PowerPC. -- (Apple Worldwide Developers Conference, May 8-12, 1995), 1995 May 8 Tape 121 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Box 8, Folder 11 Rapid Prototyping Using Visual Programming Tools/ Kurt Schmucker.-- (Apple Research Note : RN-96-61) , n.d.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
.^ The new iPod nano comes in an all metal design made with anodized aluminum and polished stainless steel and has up to 24 hours of battery life.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Mac OS X Leopard, which became available in October 2007, includes a new feature that enables Intel-based Mac systems to run Windows XP and Windows Vista.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The Mac mini offers 1GB of 667MHz memory expandable to 2GB and either a 1.83GHz or 2.0GHz Intel processor.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
.^ The lack of Universal applications that run on Intel-based Mac systems could have a material adverse effect on the Company's financial condition and operating results.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The Company's transition from PowerPC to Intel microprocessors for Mac systems was completed in August 2006, and its transition for Xserve® was completed in November 2006.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ R&D expense does not include capitalized software development costs of $75 million related to the development of Mac OS X Leopard and iPhone.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
.^ Tunes is available for both Mac and Windows-based computers.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The Company believes the decline in the Company's professional-oriented desktop products was due to customers delaying purchases of such products in anticipation of the release of the Intel-based Mac Pro, which did not begin shipping until August 2006, and updated software applications capable of running on Intel-based Mac computers, and the trend toward portable computers.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The Company believes it is unique in that it designs and develops virtually the entire solution for its personal computers, consumer electronics, and mobile communication devices, including the hardware, operating system, several software applications, and related services.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
In March 2006, a group of hackers announced that they were able to run
Windows XP on an Intel-based Mac. The group has released their software as open source and has posted it for download on their website.
[59] .^ Tunes is available for both Mac and Windows-based computers.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Burst filed an answer and counterclaim on April 17, 2006 adding infringement allegations relating to U.S. Patent No. 5,995,705.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The lack of Universal applications that run on Intel-based Mac systems could have a material adverse effect on the Company's financial condition and operating results.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
.^ Xserve is a 1U rack-mount server powered by two dual-core 64-bit Intel Xeon processors running at up to 3.0GHz and features Mac OS® X Server 10.5, which became available in October 2007.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The Company's Mac desktop and portable systems feature Intel microprocessors, the Company's Mac OS X Version 10.5 Leopard ("Mac OS X Leopard") operating system that became available in October 2007 and iLife® suite of software for creation and management of digital photography, music, movies, DVDs, and website.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ This feature may deter developers from creating software applications for Mac OS X if such applications are already available for the Windows platform.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
Apple's recent
industrial design has shifted to favor
aluminum and
glass, which is billed as environmentally friendly.
[60] .^ Includes MacBook, iBook, MacBook Pro, and PowerBook product lines.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ In addition, every MacBook Pro features a 1-inch thin aluminum enclosure and includes AirPort Extreme® 802.11n wireless networking, Bluetooth 2.0+EDR, Gigabit .- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Includes iMac, eMac, Mac mini, Mac Pro, Power Mac, and Xserve product lines.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
[61] .^ The Company has invested and will continue to invest in programs to enhance reseller sales, including staffing selected resellers' stores with Company employees and contractors and improving product placement displays.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
[64] .^ The iPod touch's user interface is based on the Multi-Touch display allowing users to control the device with a touchscreen.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Phone's user interface is based on the Multi-Touch display allowing users to control the device with a touchscreen.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
.^ The current year increase in Retail segment net sales was primarily due to stronger sales of Mac portable products, iMacs, accessories and services.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The current year increase was primarily due to strong sales of Mac portable and desktop products, iPods, and other music related products and services.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
.^ The increase in other music related products and services was due to increases in sales of Apple-branded and third-party iPod accessories and sales from the iTunes Store.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Apple Canada, Inc., was filed in Montreal, Quebec, Canada, on February 1, 2006, seeking authorization to institute a class action on behalf of iPod purchasers in Quebec.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The increase in other music related products and services was due to increased sales of Apple-branded and third-party iPod accessories.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
The inclusion of the Intel chips is also a factor.
.^ Mac unit sales increased by 769,000 units or 17% during 2006 compared to 2005.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Sales of Mac portable products increased due to the popularity of both the MacBook and MacBook Pro.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Consistent with the Americas segment, these increases were a result of strong growth in iPod sales, other music related products and services, and Mac portable systems.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
Apple reported shipment of over 2.5 million Macs for the 2008 holiday season.
[65]
Timeline of Macintosh models
Product line
Hardware and software
Hardware
The internals of the original 20-inch
iMac G5.
.^ Box 5, Folder 4 How to Develop High Potential Employees and Maintain Future Competitive Advantage / Denise Coley.-- (Apple Technical Report, no.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
.^ This subseries includes videotapes produced by third party companies that deal with Apple computer lines, conferences, seminars, and software.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
Consequently, the Macintosh buyer has comparably fewer options.
The current Mac product family uses
Intel x86-64 processors. Apple introduced an emulator during the transition from
PowerPC chips (called
Rosetta), much as it did during the transition from
Motorola 68000 architecture a decade earlier. All current Mac models ship with at least 2
GB RAM as standard.
.^ Every Mac Pro includes three full-length PCI Express expansion slots and one double-wide PCI Express graphics slot to support double-wide graphics cards.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The Company is currently the only maker of hardware using the Mac OS. The Mac OS has a minority market share in the personal computer market, which is dominated by makers of computers using competing operating systems, most notably Windows.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
All current Macs (except for the
MacBook Air) ship with an optical media drive that includes a dual-function DVD and CD burner, called the
SuperDrive. Macs include two standard data transfer ports:
USB and
FireWire (except for the
MacBook Air and
MacBook, which do not include FireWire). USB was introduced in the 1998
iMac G3 and is ubiquitous today,
[3] while FireWire is mainly reserved for high-performance devices such as hard drives or video cameras.
.^ First introduced in January 2006, the MacBook Pro includes a 15-inch or 17-inch widescreen display, a built-in iSight® video camera, Front Row with the Apple Remote, and the MagSafe® magnetic power adapter.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ This subseries includes Apple-produced videotapes dealing with various Apple computer lines, conferences, seminars, internal communications.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ First introduced in May 2006, the MacBook includes a 13-inch widescreen display, a built-in iSight video camera and the MagSafe magnetic power adapter.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
[66]Apple was initially reluctant to embrace
mice with multiple buttons and
scroll wheels. Microsoft's
IntelliMouse, featuring two buttons and a scroll wheel, was introduced in 1995 to great success.
. Macs did not natively support multiple buttons until Mac OS X arrived in 2001,
[67] when Apple offered wired and
Bluetooth wireless single-button mice.
^ Copland : essentials of the next Mac OS. -- (Apple Worldwide Developers Conference, May 8-12, 1995), 1995 May 10 Tape 300 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
On 2 August 2005, Apple capitulated and introduced the
Mighty Mouse, which looked like a traditional one-button mouse, but actually had four buttons and a scroll ball.
[68] .^ Physical Description: 1 videocassette of 3 (c2) (Umatic) : sd., col. Box 20, Videotape 3 Apple shareholders meeting.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Physical Description: 1 videocassette of 1 (Mini-Umatic) : sd., col. Box 20, Videotape 6 Apple Computers compilation / Apple Computer, Australia ; produced by The Campaign Palace.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Physical Description: 1 videocassette of 3 (c2) (Umatic) : sd., col. Box 20, Videotape 2 Apple shareholders meeting, 1988 Jan.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
[70]Software
.^ Colophon Arthur Young Macintosh -- Testimonials Apple success stories -- Sales video Box 71, Videotape 2 Apple presents the personal computer: the Macintosh [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Desktop media, use of Macintosh -- Testimonials Graphic design Box 72, Videotape 1 Del Yocam farewell [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Box 5, Folder 2 Macintosh user's guide for desktop Macintosh computers, 1993 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
.^ Box 48, Videotape 2 Human interface and real-world uses.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
.^ Box 48, Videotape 4 New core Macintosh system software implementation.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Box 17, Folder 2 Macintosh System Software Update (Macintosh), 1988 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Box 16, Folder 19 Macintalk Version 1.0: speech synthesis tools for the Mac (Macintosh), 1984 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
.^ The iPod touch's user interface is based on the Multi-Touch display allowing users to control the device with a touchscreen.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ News clips featuring Apple (18:40 min.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Strong sales growth was a result of the introduction of the updated iPods featuring video-playing capabilities and the new Intel-based Mac portable products that translated to a 16% increase in Mac unit sales during 2006 compared to 2005.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
.^ Executive speeches -- Wozniak, Steve Rosebud -- Demonstrations Virtual Museum -- Demonstrations Multimedia presentations Users group Box 79, Videotape 10 The Sun is not a Mac [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Box 10, Folder 3 Apple terminal : VT-100 emulator, 1980 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Copland : essentials of the next Mac OS. -- (Apple Worldwide Developers Conference, May 8-12, 1995), 1995 May 10 Tape 300 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
The most recent version is
Mac OS X v10.6 "Snow Leopard." In addition to Snow Leopard, all new Macs are bundled with assorted Apple-produced applications, including
iLife, the
Safari web browser and the
iTunes media player.
Mac OS X enjoys a near-absence of the types of
malware and
spyware that affect
Microsoft Windows users.
[71][72][73] .^ Mac OS® X is built on an open-source UNIX-based foundation.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ This feature may deter developers from creating software applications for Mac OS X if such applications are already available for the Windows platform.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The Company is currently the only maker of hardware using the Mac OS. The Mac OS has a minority market share in the personal computer market, which is dominated by makers of computers using competing operating systems, most notably Windows.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
Mac OS X has a much larger marketshare than Mac OS 9, with over 35,000 known viruses and malware, ever had.
[citation needed] Furthermore, the
Coleco Adam had, in its time, numerous known viruses but a much smaller marketshare than Mac OS X presently enjoys.
[75] .^ The Company's operating system, Mac OS X, incorporates powerful graphics and audio technologies and .- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Copland : essentials of the next Mac OS. -- (Apple Worldwide Developers Conference, May 8-12, 1995), 1995 May 10 Tape 300 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ The Company uses some custom components that are not common to the rest of the personal computer, consumer electronics or mobile communication industries.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
[76] As of 2009, no Mac OS X virus and only two OS X worms (requiring user action and validation to infect) has ever been detected.
. Apple routinely issues security updates for its software.
^ Box 21, Folder 11 Macintosh System software update : Apple FDHD manual, , 1988 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
[77]Originally, the hardware architecture was so closely tied to the Mac OS operating system that it was impossible to boot an alternative operating system.
.^ The Company's operating system, Mac OS X, incorporates powerful graphics and audio technologies and .- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Copland : essentials of the next Mac OS. -- (Apple Worldwide Developers Conference, May 8-12, 1995), 1995 May 10 Tape 300 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ The Company entered into a Reimbursement Agreement with its CEO, Steve Jobs, for the reimbursement of expenses incurred by Mr. Jobs in the operation of his private plane when used for Apple business.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
.^ The lack of Universal applications that run on Intel-based Mac systems could have a material adverse effect on the Company's financial condition and operating results.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The increase in sales of Mac portable systems in the Americas was due to strong sales of the MacBook and MacBook Pro during 2006.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Mac OS® X is built on an open-source UNIX-based foundation.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
[citation needed] Now, Mac hardware boots directly from
Open Firmware or
EFI, and Macs are no longer limited to running just the Mac OS X.
.^ The Company believes the decline in the Company's professional-oriented desktop products was due to customers delaying purchases of such products in anticipation of the release of the Intel-based Mac Pro, which did not begin shipping until August 2006, and updated software applications capable of running on Intel-based Mac computers, and the trend toward portable computers.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Mac OS X sales have decreased from 2005 since the Company has not released a new version of Mac OS X since Tiger began shipping in April 2005.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The lack of Universal applications that run on Intel-based Mac systems could have a material adverse effect on the Company's financial condition and operating results.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
These programs allow users to run
Microsoft Windows or previously Windows-only software on Macs at near native speed.
.^ Copland : essentials of the next Mac OS. -- (Apple Worldwide Developers Conference, May 8-12, 1995), 1995 May 10 Tape 300 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ The Company offers its iPod® line of portable digital music players and related accessories to Mac and Windows users.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ In October 2007, the Company made available Safari 3, a web browser compatible with Windows XP, Windows Vista and Mac OS X. Safari 3 includes built-in Google search; SnapBack to instantly return to .- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
.^ Box 7, Folder 1 Apple Pascal operating system reference manual, 1980 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Box 7, Folder 2 Apple Pascal Operating System Reference Manual Addendum, n.d.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
[78][79][80]
.^ The Company's operating system, Mac OS X, incorporates powerful graphics and audio technologies and .- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ In addition, the Company offers software products including Mac OS® X, the Company's proprietary operating system software for the Mac®; server software and related solutions; professional application software; and consumer, education and business oriented application software.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The lack of Universal applications that run on Intel-based Mac systems could have a material adverse effect on the Company's financial condition and operating results.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
.^ This subseries includes videotapes produced by third party companies that deal with Apple computer lines, conferences, seminars, and software.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Box 7, Folder 1 Apple Pascal operating system reference manual, 1980 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Box 7, Folder 2 Apple Pascal Operating System Reference Manual Addendum, n.d.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
Advertising
Macintosh advertisements have usually attacked the established market leader, directly or indirectly. They tend to portray the Mac as an alternative to overly complex or unreliable PCs.
.^ Physical Description: 1 videocassette of 1 (VHS) : sd., col. Box 12, Videotape 5 Presentation of PR of Apple's strategy for the Macintosh introduction, 1984 63 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Television -- Advertising commercials, Apple IIc Television -- Advertising commercials, Apple II Television -- Advertising commercials -- 1984 Box 82, Videotape 4 Creating the PowerBooks [videotape] : behind the scenes.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
It was supplemented by a number of printed pamphlets and other TV ads demonstrating the new interface and emphasizing the mouse. Many more brochures for new models like the
Macintosh Plus and the
Performa followed.
.^ Also includes copies of many of Apple Computer television commercials.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Module 1 : how to talk to your Apple, 1982 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Computers and education K-12 -- Education Television -- Advertising commercials Box 74, Videotape 8 Apple/Digital joint development announcement (January 15, 1988) [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
.^ Also includes copies of many of Apple Computer television commercials.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Apple events -- 1992 Television -- Advertising commercials Executive speeches Comdex Products, new -- Introduction Box 77, Videotape 2 Desktop presentations [videotape] : putting it all together.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Computers and education K-12 -- Education Television -- Advertising commercials Box 74, Videotape 8 Apple/Digital joint development announcement (January 15, 1988) [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
In 1997 the
Think Different campaign introduced Apple’s new slogan, and in 2002 the
Switch campaign followed.
.^ Mr. Cook also spent 12 years with IBM, most recently as Director of North American Fulfillment.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Television -- Advertising commercials, Macintosh Television -- Advertising commercials, Macintosh Portable Advertising campaigns Box 71, Videotape 7 Breaking the silence [videotape] : AIDS awareness at Apple.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Television -- Advertising commercials, Macintosh Television -- Apple II Advertising campaigns Box 71, Videotape 6 Apple Computer anthology of six videos [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
[81][82].^ Apple Worldwide Developer's Conference), 1994 Tape 18 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Apple Worldwide Developer's Conference), 1990 90WWDC-106 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Apple Worldwide Developer's Conference), 1994 Tape 56 .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
.^ Products, new -- Promotion PowerBook Box 82, Videotape 5 Double play [videotape] : an introduction to Macintosh basse media integration.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
.^ This subseries includes videotapes produced by Apple TV, Apple Computer's center responsible for internal video communications.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Apple TV Macintosh IIfx A/UX 2.0 Display Cards Products, new -- Introduction Box 70, Videotape 10 Apple desktop communications: the meeting of the minds [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Apple TV Education -- Technological innovations Products, established -- New uses Literacy programs Computers and literacy Box 78, Videotape 1 Macintosh business solutions [videotape] : dare to compare.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
Apple has begun to focus its advertising on its
retail stores instead of these trade shows; the last MacWorld keynote was in 2009.
[83]
Market share and user demographics
.^ Box 18, Folder 5 Macintosh : 120 idee oer il nuovo computer Apple / Gaetano Marano.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Apple TV Macintosh IIfx A/UX 2.0 Display Cards Products, new -- Introduction Box 70, Videotape 10 Apple desktop communications: the meeting of the minds [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Products, new -- Introduction Apple success stories Macintosh LC Macintosh Classic Macintosh IIsi Box 73, Videotape 1 The biz: volume 1: the economics of Apple's business [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
.^ Double Play -- Software Software -- Demonstrations Media integration -- Workstation Box 82, Videotape 6 1944 (1985: Annual sales conf.- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
[84]
.^ One of the goals of the retail initiative is to expand the Company's installed base through sales to customers who currently do not already own the Company's products.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ In the market for personal computers and peripherals, the Company faces a significant number of competitors, many of which have broader product lines and larger installed customer bases.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
.^ In addition, Europe also reported increased sales in APP related to the increase in Mac unit sales.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Management believes aligning measurements for the performance of the Retail segment with those used for the Company's other operating segments will provide greater comparability with the rest of the Company's segments and allow for more meaningful assessment of the Retail segment's operating results.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Mac net sales increased $1.1 billion or 18% during 2006 compared to 2005.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
.^ The Company offers its iPod® line of portable digital music players and related accessories to Mac and Windows users.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The current AirPort Extreme Base Station works with both Mac and Windows computers, includes multiple Gigabit Ethernet ports and supports USB printer sharing to allow multiple users to wirelessly share USB printers connected directly to the base station.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Mac net sales increased $3 billion or 40% during 2007 compared to 2006, while Mac unit sales increased by 1.75 million units or 33%.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
[86][87] .^ Mac unit sales increased by 769,000 units or 17% during 2006 compared to 2005.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ On October 1, 2003, Macadam was deauthorized as an Apple reseller.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Mac net sales increased $3 billion or 40% during 2007 compared to 2006, while Mac unit sales increased by 1.75 million units or 33%.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
[89] .^ Europe Mac unit sales .- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Mac unit sales increased by 769,000 units or 17% during 2006 compared to 2005.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Other Segments Mac unit sales (b) .- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
[91] Mac OS X’s share of the OS market increased from 7.31% in December 2007 to 9.63% in December 2008, which is a 32% increase in market share during 2008, compared to a 22% increase during 2007.
Whether the size of the Mac’s market share and installed base is actually relevant, and to whom, is a hotly debated issue. Industry pundits have often called attention to the Mac’s relatively small market share to predict Apple's impending doom, particularly in the early and mid 1990s when the company’s future seemed bleakest. Others argue that market share is the wrong way to judge the Mac’s success.
.^ Apple Computer, Inc., 1991 May .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Apple Computer, Inc., 1992 May .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ Apple Computer, Inc., 1990 May .- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
.^ In four of the past eight years, Apple did not meet one or both performance goals.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Ten year retrospective Apple World -- Presentation Box 65, Videotape 4 Keeper of the culture [videotape].- Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]
^ An RSU award gives the named executive officer the right to receive, at no cost, a specified number of shares of Apple common stock when the award vests, typically at intervals of two to four years.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
[93] Others try to de-emphasize market share, citing that it's rarely brought up in other industries.
[94] .^ After a portion of these shares was withheld for the payment of taxes, Mr. Jobs received the remaining 5,426,447 shares.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ Instead, Dr. Schmidt purchased 10,000 shares of the Company's common stock on the open market.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The Company entered into a Reimbursement Agreement with its CEO, Steve Jobs, for the reimbursement of expenses incurred by Mr. Jobs in the operation of his private plane when used for Apple business.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
[95] Notably, a report published in the first quarter of 2008 found that Apple had a 14% market share in the personal computer market in the US, including 66% of all computers over $1,000.
[96].^ The Compensation Committee establishes performance goals each year based on revenue and operating income objectives in Apple's internal business plan.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ In addition, unless otherwise indicated, all persons named below can be reached at Apple Inc., 1 Infinite Loop, Cupertino, California 95014.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ The 33% Mac unit sales growth rate is significantly greater than the estimated growth rate of the overall personal computer industry during that timeframe.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
[97]
See also
Notes
References
- Apple Inc.. "Press release Library". http://www.apple.com/pr/library/. Retrieved 2007-11-18.
- Hertzfeld, Andy. "folklore.org: Macintosh stories". http://folklore.org/index.py. ..
- Knight, Dan (2005).^ For the years ended September 30, 2006 and September 24, 2005, compensation expense related to restricted stock was $4.6 million and $24.9 million, respectively.
- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ This compares to 165 open stores as of September 30, 2006 and 124 open stores as of September 24, 2005.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
"Macintosh History: 1984". http://lowendmac.com/history/1984dk.shtml. Retrieved 2006-04-24.
- Linzmayer, Owen (2004). Apple Confidential 2.0. No Starch Press. ISBN 1-59327-010-0.
- Page, Ian (2007). "MacTracker Macintosh model database 4.3.1". http://www.mactracker.ca/. Retrieved 2007-11-31.
- Sanford, Glen (2006). "Apple History". http://www.apple-history.com/. ..
- Singh, Amit (2005).^ For the years ended September 30, 2006 and September 24, 2005, compensation expense related to restricted stock was $4.6 million and $24.9 million, respectively.
- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
^ This compares to 165 open stores as of September 30, 2006 and 124 open stores as of September 24, 2005.- APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]
.. Retrieved 2006-04-24.
- ^ http://dictionary.reference.com/browse/macintosh
- ^ Polsson, Ken (2009-07-29). "Chronology of Apple Computer Personal Computers". http://www.islandnet.com/~kpolsson/applehis/appl1984.htm. Retrieved 2009-08-27. See May 3, 1984.
- ^ a b c Edwards, Benj (2008-08-15). "Eight ways the iMac changed computing". Macworld. http://www.macworld.com/article/135017/2008/08/imacanniversary.html. Retrieved 2009-08-27.
- ^ Jef Raskin (1996). "Recollections of the Macintosh project". Articles from Jef Raskin about the history of the Macintosh.. http://mxmora.best.vwh.net/JefRaskin.html. Retrieved 2008-11-27.
- ^ Hertzfeld, Andy. "Five different Macintoshes". Folklore.org. http://www.folklore.org/StoryView.py?story=Five_Different_Macs.txt. Retrieved 2006-04-24.
- ^ Hertzfeld, Andy. "The father of the Macintosh". Folklore.org. http://www.folklore.org/StoryView.py?project=Macintosh&story=The_Father_of_The_Macintosh.txt&showcomments=1#comments. Retrieved 2006-04-24.
- ^ Horn, Bruce. "On Xerox, Apple and Progress". Folklore.org. http://www.folklore.org/StoryView.py?project=Macintosh&story=On_Xerox,_Apple_and_Progress.txt. Retrieved 2007-02-03.
- ^ Tracy, Ed. "History of computer design: Snow White". Landsnail.com. http://www.landsnail.com/apple/local/design/design2.html. Retrieved 2006-04-24.
- ^ "Apple Macintosh 18 Page Brochure". DigiBarn Computer Museum. http://www.digibarn.com/collections/ads/apple-mac/index.htm. Retrieved 2006-04-24.
- ^ Linzmayer, OwenW. (2004). [www.owenink.com AppleConfidential2.0]. NoStarchPress. pp. 113. ISBN 1-59327-010-0. www.owenink.com.
- ^ Apple's '1984' Super Bowl commercial still stands as watershed event
- ^ Leopold, Todd (3February2006). "Why2006isn'tlike'1984'". CNN. http://edition.cnn.com/2006/SHOWBIZ/02/02/eye.ent.commercials/. Retrieved 2008-05-10.
- ^ Cellini, Adelia (January 2004). "TheStoryBehindApple's'1984'TVcommercial:BigBrotherat20". MacWorld21.1,page18. http://findarticles.com/p/articles/mi_hb197/is_200401/ai_n5556112. Retrieved 2008-05-09.
- ^ 1983 Apple Keynote-The "1984" Ad Introduction
- ^ "Macintosh introduction 1984". http://video.google.com/videoplay?docid=8631701936876784775&q=steve+jobs.
- ^ Polsson, Ken. "Chronology of Apple Computer Personal Computers". http://www.islandnet.com/~kpolsson/applehis/appl1984.htm. Retrieved 2007-11-18.
- ^ Dvorak, John (2006-11-26). "Whatever Happened to Lotus Jazz?". Dvorak Uncensored. http://www.dvorak.org/blog/?page_id=8241. Retrieved 2007-01-21.
- ^ a b Hormby, Thomas (2006-10-02). "Apple's Worst Business Decisions". OS News. http://www.osnews.com/story/16036/Apples-Worst-Business-Decisions/. Retrieved 2007-12-24.
- ^ "1984 Newsweek Macintosh ads". GUIdebook, Newsweek. http://www.guidebookgallery.org/ads/magazines/macos/macos10-newsweek. Retrieved 2006-04-24.
- ^ "Inflation Calculator". Bureau of Labor Statistics. http://data.bls.gov/cgi-bin/cpicalc.pl. Retrieved 2007-12-18.
- ^ "Apple Macintosh Plus". Old Computers On-line Museum. http://www.old-computers.com/museum/computer.asp?c=282&st=1. Retrieved 2007-12-23.
- ^ "Apple Macintosh II". Old Computers On-line Museum. http://www.old-computers.com/museum/computer.asp?st=1&c=160. Retrieved 2007-12-23.
- ^ "Macintosh II Family: Fan Regulator Voids Warranty". Apple Inc.. 1992-07-02. http://docs.info.apple.com/article.html?artnum=4648&coll=ap. Retrieved 2007-12-23.
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