The phrase
architecture of participation describes
the nature of systems that are designed for user contribution, such
as
open source
and
Wikipedia. It
was coined by
Tim
O'Reilly, who described it at length in a
2003
speech and later in several of his
online writings.
The
phrase has come to define one of the key elements of what's been
called
Web 2.0, which
describes the collection of companies, technologies and projects
that are designed around the culture and economics of openness.
Business Examples
There is a shift in business models
that comes along with building a business that leverages this type
of architecture. Typically, a third-party payor system arises where
an external entity will pay for access to those individuals who are
participating in the system. One of the earliest and most
well-known examples of this type of system is Google search. Those
people who participate by searching on Google don't pay anything,
but the business works because there are third parties (advertisers
in this case) who will pay Google to gain access to the attention
of the people participating.
The GPL and other licences for free
and open source software set a natural framework for participation.
The
LAMP stack
(
Linux,
Apache,
MySQL,
PHP /
Perl /
Python) has emerged largely as a result of
participation by hundreds of thousands of users and developers,
rivaling and many times outcompeting closed source software stacks
produced by powerful software corporations.
See also
Social
Software Web
2.0 Enterprise 2.0 Human network