| 49th | Top television programmes broadcast by the BBC |
| 5th | PBS_Daytime">Top programs broadcast by Public Broadcasting Service: PBS Daytime |
| 67th | Top programs broadcast by YTV |
| Are You Being Served? | |
|---|---|
![]() Title card of pilot |
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| Genre | Sitcom |
| Created by | Jeremy Lloyd & David Croft |
| Written by | Jeremy Lloyd David Croft Michael Knowles John Chapman |
| Directed by | David Croft Bernard Thompson Harold Snoad Ray Butt Gordon Elsbury John Kilby Martin Shardlow |
| Starring | Mollie Sugden Frank Thornton John Inman Wendy Richard Nicholas Smith Trevor Bannister Arthur English Harold Bennett Arthur Brough James Hayter Alfie Bass Mike Berry Larry Martyn Kenneth Waller |
| Theme music composer | Ronnie Hazlehurst |
| Country of origin | United Kingdom |
| Language(s) | English |
| No. of series | 10 |
| No. of episodes | 69 (List of episodes) |
| Production | |
| Executive producer(s) | David Croft |
| Producer(s) | David Croft Harold Snoad Bob Spiers Martin Shardlow |
| Running time | 30 minutes |
| Broadcast | |
| Original channel | BBC1 |
| Original run | 8 September 1972 – 1 April 1985 |
| Chronology | |
| Related shows | Comedy Playhouse Are You Being Served? (film) Are You Being Served? (Australian TV series) Beane's of Boston Grace & Favour |
Are You Being Served? was a British sitcom broadcast from 1972 to 1985. It was set in the men's and women's departments of Grace Brothers, a large, fictional London department store. It was written mainly by Jeremy Lloyd and David Croft, with contributions by Michael Knowles and John Chapman. The idea for the show came from Lloyd's brief period working at Simpsons of Piccadilly in the early 1950s, a clothing store which traded for over 60 years until 1999.[1]
In 2004, it came 20th in Britain's Best Sitcom."
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Are You Being Served? featured humour based on sexual innuendo, misunderstandings, mistaken identity and occasional slapstick. In addition, there were sight gags generated by outrageous costumes which the characters were sometimes required to wear for store promotions, and gaudy store displays frequently featuring malfunctioning robotic mannequins. The show is remembered for its prolific use of double entendres.
The main humorous base of the series was a merciless parody of the British class system. This permeated almost every interaction and was especially evident in the conversations between the maintenance men and the ostensibly higher-class store personnel. The episodes rarely left the store, and to parody the stereotype of the British class system, characters rarely addressed each other by their given names, even after work. When they did, it was almost always for a comical effect.
The main characters included stereotypes such as:
The show spawned many catch phrases including:
During its run, the series attracted some mild criticism for its reliance on sexual stereotypes and sexual double entendres, including jokes about Mrs. Slocombe's "pussy" (cat) e.g. Mrs Slocombe: "Animals are very psychic; the least sign of danger and my pussy's hair stands on end". John Inman's camp portrayal of Mr. Humphries as an effeminate man could easily be misinterpreted by viewers. Inman pointed out that Mr. Humphries' true sexual orientation was never explicitly stated in the series, and David Croft said in an interview that the character was not homosexual, but "just a mother's boy".[2] With a broad mixture of stereotypical gay characteristics, some apparent heterosexual attractions, and always picking up on ambiguous words such as 'queen', 'gay' and 'camp', viewers were left wondering about Mr. Humphries' sexual orientation. In an episode of the spin-off Grace & Favour, the character is further described as neither a "woman's man" nor a "man's man" and as being "in limbo".
The characters sometimes broke the fourth wall for a comical effect.
| Actor / actress | Character | Duration |
|---|---|---|
| Frank Thornton | Captain Stephen Peacock | Pilot – Series 10 |
| Mollie Sugden | Mrs. Betty Slocombe | Pilot – Series 10 |
| John Inman | Mr. Wilberforce Clayborne Humphries & Mrs Humphries | Pilot – Series 10 |
| Wendy Richard | Miss Shirley Brahms | Pilot – Series 10 |
| Nicholas Smith | Mr. Cuthbert Rumbold | Pilot – Series 10 |
| Arthur Brough | Mr. Ernest Grainger | Pilot – Series 5 |
| Trevor Bannister | Mr. Dick/James Lucas | Pilot – 1979 Special |
| Harold Bennett | Young Mr. Grace | Pilot – 1981 Special |
| Larry Martyn | Mr. Mash | Pilot – 1975 Special |
| Stephanie Gathercole | Mr. Rumbold's Secretary | Pilot – Series 2 |
| Nina Francis | Miss Ainsworth | Series 2 – Series 3 |
| Moira Foot | Miss Thorpe | Series 3 |
| Arthur English | Mr. Beverley/Harry Harman | Series 4 – Series 10 |
| Penny Irving | Miss Bakewell/Miss Nickelson (Movie) | Series 4 – The 1979 Special |
| James Hayter | Mr. Percival Tebbs | Series 6 and The 1978 Special |
| Vivienne Johnson | Nurse | Series 6 – The 1981 Special |
| Alfie Bass | Mr. Harry Goldberg | Series 7 – The 1979 Special |
| Mike Berry | Mr. Bert Spooner | Series 8 – Series 10 |
| Milo Sperber | Mr. Grossman | Series 8 Episodes 1 – Episode 4 |
| Benny Lee | Mr. Klein | Series 8 Episodes 5 – Episode 7 & The 1981 Special |
| Kenneth Waller | Old Mr. Grace | Series 8 and The 1981 Special |
| Debbie Linden | Secretary | Series 8 Episodes 1 – Episode 4 |
| Louise Burton | Secretary | Series 8 Episodes 4 – The 1981 Special |
| Candy Davis | Miss Belfridge | Series 9 – Series 10 |
| Diana King Diana Lambert |
Mrs. Peacock | Series 4 and Series 9 Series 10 |
| Doremy Vernon | Canteen Manageress | 1975 Special – Series 10 |
| Nigel Quashie | Seymour | Series Ten |
| Pat Astley | Mr. Grace's Nurse | Series 5 Uncredited |
Are You Being Served? was first broadcast on 8 September 1972 on the BBC, in the form of a pilot for the series Comedy Playhouse. It only aired when it did because of free airspace created by the Munich massacre during the 1972 Summer Olympics. The pilot was reshown at the beginning of the first series on 14 March 1973. That first series was aired in the same timeslot as Coronation Street on ITV, and consequently received relatively little attention. However, repeats shown later in the year were much more successful.[3]
Although the pilot was produced in colour, the videotape was wiped in the 1970s leaving only a 16mm black-and-white film telerecording. In 2009 the pilot episode was restored to full colour using the colour recovery technique previously used for the Dad's Army episode Room at the Bottom. The restored version was first shown on BBC2 on 1 January 2010 as part of an 'Are You Being Served' special night. It is not currently available on any DVD release yet.
The show went on to receive huge audiences, with later episodes attracting up to 22 million viewers.[4] After 10 series, 69 episodes and a 13-year run, Are You Being Served? came to an end on 1 April 1985.
In addition, the cast performed in character for a stage sketch on the BBC1 programme Variety on 19 June 1976.
The theme song, written by the show's co-writer David Croft and composer Ronnie Hazlehurst, consists of a lift girl (whose voice was provided by Stephanie Gathercole) announcing each floor over the musique concrète sounds of a cash register (which basically serves as the only percussion instrument) and a simple musical accompaniment.
A remix of the theme was released in 1996 by a dance act calling itself "Grace Brothers",[5] and featured samples of John Inman and Frank Thornton.
There is a homage to the theme song in the Ladytron song "Paco!" from the album "604", and New Zealand band Minuit's "I hate guns". A version of the theme song is featured on the album The Ape Of Naples by the experimental music group Coil. The theme song has also been covered by Australian band Regurgitator on their 1999 album ...art. Pop singer Jamelia's song "Window Shopping" (from her 2006 album Walk with Me) begins with a sample of the familiar cash register sound effect as well as Mrs. Slocombe's voice inquiring, "Good morning, Mr Grainger; are you free?".
In 1977, an Are You Being Served? film was released using the same characters and cast. It was set in the fictional resort of Costa Plonka, in Spain. The film was an adaptation of the very successful stage version of the show, which played at the Winter Gardens Theatre, Blackpool over the summer of 1976.
The series has become very popular in the United States on PBS stations and on BBC America, as well as in many Commonwealth nations around the world. A U.S. adaptation pilot episode called Beane's of Boston aired on 5 May 1979 on CBS, but it didn't make it to a full series. An Australian version, also called Are You Being Served?, ran for sixteen episodes from 1980 to 1981. It starred John Inman as Mr Humphries and June Bronhill as character similar to Mrs Slocombe. The store's name was changed to Bone Brothers as Grace Brothers was the name of an actual department store chain in Australia. The show was aired in Canada during the late night on YTV.
In 1992, most of the original cast reunited for a spin-off show called Grace & Favour. This series was called Are You Being Served? Again! in the United States and Canada.
Seven early episodes were novelised for a book, written by Jeremy Lloyd, called Are You Being Served? - Camping In and other Fiascos. This was written in 1976, and republished in 1997 by KQED Books. The seven episodes featured are Camping In, Up Captain Peacock, Wedding Bells, His and Hers, Coffee Morning, The Hand of Fate and The Clock.
In 1995, KQED Books published Are You Being Served - The Inside Story by Adrian Rigelsford, Anthony Brown, and Geoff Tibbalis, with a foreword by Jeremy Lloyd, and sub-titled: "The Inside Story of Britain's Funniest - and Public Television's Favorite - Comedy Series". In 212 pages, the book's six chapters cover: The Cast of Characters, Behind the Scenes, The Episodes, The Spin-offs, Trivia Quiz, and Glossary. ISBN 0-912333-04-9.
In 1999, I'm Free! The Complete Are You Being Served?, a guide to the series, was published by Orion Books. It was written by Richard Webber, with contributions from David Croft and Jeremy Lloyd.
A board game was also produced in the 1970s. Players moved round a board resembling the shop floor to purchase one item from each of the four counters and leave the store, before their opponents and without going over budget.
Series One to Eight, including the black & white version of the pilot episode and all five Christmas specials from those years, are available on DVD in the UK (Region 2). Are You Being Served: the Movie was released in 2002. Series Nine and Ten are expected to be released by 2012.
All ten series, as well as both series of Grace & Favour (in packaging titled Are You Being Served? Again!) and the film are available on DVD in Region 1 (North America).
All ten series, as well as both series of Grace & Favour (in correctly-titled packaging) and the film have been released in Australia (Region 4).
A DVD titled Are You Being Served? - Best of The Early Years and Are You Being Served? Christmas Specials have also been released.
| DVD Title | Disc No. | Year | Ep. # | DVD release | Special episodes | |||
|---|---|---|---|---|---|---|---|---|
| Region 1 | Region 2 | Region 4 | ||||||
| Complete Series 1 | 1 | 1972-1973 | 6 | 27 August 2002 | 25 July 2005 | 2 March 2006 | The Pilot B&W version | |
| Complete Series 2 | 1 | 1974 | 5 | 27 August 2002 | 19 September 2005 | 8 June 2006 | — | |
| Complete Series 3 | 2 | 1975 | 9 | 27 August 2002 | 30 January 2006 | 5 October 2006 | 1975 Christmas Special | |
| Complete Series 4 | 1 | 1976 | 7 | 27 August 2002 | 27 March 2006 | 7 March 2007 | 1976 Christmas Special | |
| Complete Series 5 | 1 | 1977 | 7 | 27 August 2002 | 5 June 2006 | 6 June 2007 | — | |
| Complete Series 6 | 1 | 1978 | 6 | 30 September 2003 | 28 August 2006 | 3 October 2007 | 1978 Christmas Special | |
| Complete Series 7 | 1 | 1979 | 8 | 30 September 2003 | 25 August 2008 | 6 March 2008 | 1979 Christmas Special | |
| Complete Series 8 | 1 | 1981 | 8 | 30 September 2003 | 7 September 2009 | 7 August 2008 | 1981 Christmas Special | |
| Complete Series 9 | 1 | 1983 | 6 | 30 September 2003 | TBA 2010 | 2 October 2008 | — | |
| Complete Series 10 | 1 | 1985 | 7 | 30 September 2003 | TBA 2011 | 5 March 2009 | — | |
| Complete Series 1-5 | 6 | 1972-1977 | 34 | 27 August 2002 | 2 October 2006 | TBA | Same as individual releases | |
| Complete Series 6-10 | 5 | 1978-1985 | 35 | 30 September 2003 | TBA 2011 | TBA | Same as individual releases | |
| Complete Series 1-10 | 11 | 1972-1985 | 69 | 7 September 2003 11 August 2009 |
TBA 2012 | April 1, 2010 | Same as individual releases | |
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Are You Being Served? ("AYBS") was a British sitcom broadcast from 1972 to 1985. In all 69 episodes were televised and also included 1 motion picture with the same title. In 1992, many of the main characters were reprised in a short lived follow-up series, Grace and Favour (later known as Are You Being Served, Again?).
Regular characters included Mrs. Slocombe (senior salesperson in ladies' ready-wear), Captain Peacock (floor walker), Mr. Humphries (mens' ready-wear), Miss Brahms (ladies' ready-wear), Mr. Rumbold (manager), Young Mr. Grace (upper management/owner?), Mr. Lucas (mens' ready-wear), Mr. Grainger (senior salesperson in mens' department), and a variety of beautiful secretaries (to both Young Mr. Grace and Mr. Rumbold). However, a variety of additional characters graced the screen for just a season or two, especially in the roles of the maintenance man and the third men's wear salesperson.
The series was set in the men's and ladies' ready-wear departments of an old-fashioned British department store, Grace Brothers. Main themes of the show included Mr. Humphries questionable sexuality, Mr. Lucas's desire to get a date with Miss Brahms, Mr. Grainger falling asleep on the job, and Mrs. Slocombe's problems with her "pussy"(-cat).
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Mr. Mash: "Cor Blimey! Women Drivers"
Mrs. Slocombe: "That'll do, Mr. Mash"
Mr. Mash: "Middle class cow!"
Dear Sexy Knickers: I don't half fancy you. Meet me outside at five-thirty and we'll get it together.
[LUCAS INVITING MISS BRAHMS TO THE MOVIES]
MRS SLOCOMBE: Yes well, I met my husband in a German air raid. His face was lit from an incoming incendiary, he threw me flat on me face and said 'look out, here comes a big one!' MR LUCAS: they didn't have much time for chatting in those days
MRS. SLOCOMB: What is it, Mr. Mash?
MR. MASH: Did you put in an order for Twenty-seven galvanised buckets?
MRS. SLOCOMB: And what would I be doing in Lady's department with Twenty-seven galvanised buckets? This is Lady's department, not a farmyard!
MR. MASH: We could be milking a jersey.
Mrs. Slocombe: There's a naked man in there, in his underpants!
Mrs. Slocombe (drunk,about Mr. Rumbold): Oooh, Twiddle his knob someone, he's out of focus!
Captain Stephen Peacock: Mr. Lucas, you are not indispensable. There are many young men who would bend over backwards to get into Grace Brothers. Mr. Wilberforce Clayborne Humphries: That's one of the qualifications.
Mr. Dick Lucas: You nearly got me the sack then. Mrs. Betty Slocombe: You should have been put in one at birth.
Mr. Wilberforce Clayborne Humphries: This sweater is half man-made wool, half polyester fiber. Newlywed Male Customer: Surely that's man-made as well. Mr. Wilberforce Clayborne Humphries: Ah, yes, but it's made by different men.
Newlywed Male Customer: Shall I or shan't I? Should I or shouldn't I? Mr. Dick Lucas: Is he or isn't he? Mr. Wilberforce Clayborne Humphries: I don't know, but I'd think it'd help if there was a rush.
Mr. Ernest Grainger: That Mrs. Slocombe gets in my hair. Mr. Wilberforce Clayborne Humphries: Metaphorically speaking, you mean.
MR GRAINGER(to customer): And that's because you've got a fat face, piggy eyes, and a ...a pimple, on your nose. (turns to Mr. Humphries and Mr. Lucas) You young salesmen just don't know how not to sell clothes.
(Man holds up knife threateningly)
(It should have been the other way round because a handicapped person should be in front to give the slow ones a chance and race equally)
(Bell ring)
(Both of them rush into his office)
('George' pulls up the machine until Mr Humphries could clamber into the office)
Mrs Slocombe: "Hello pet it's your misstress speaking." "Now listen I'm gonna be later then I thought." "So why don't you lay down on that big comfy bed of yours and when I come home I'll tickle your tummy all over."
{Everyone rolls their eyes}
"Oh I'm soo sorry Mr. Akbar!!" "I must have misdialed." "It's your neighbor Mrs. Slocombe(listen's) "What do you mean you leave your key under the mat?" (Later)
"Mrs Slocombe: "Oh my little pet I'm ever so sorry."But i'll make it up to you when I get home. "Why dont you open your little flap and play with your ball." "MR. AKBAR HOW DARE YOU!!!"
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