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Artistry was founded in 1968 by Edith Rehnborg, the wife of Nutrilite owner Carl Rehnborg. The brand was originally named Edith Rehnborg Cosmetics but a name change followed. Artistry is among the top 5 selling prestige brands in the world along with Estée Lauder, Lancôme, Clinique and Shiseido based on a EuroMonitor study of global 2005 sales. Artistry is a part of Amway Global and is the best selling cosmetics and skin care brand in direct sales today. The Artistry headquarters are situated in Ada, Michigan, USA. Artistry has over 250 patents and 500 scientists, engineers and technicians. There are over 400 products available Artistry as of 2004. The Artistry skin care consists of four lines; Time Defiance, Essentials, Pure White and Creme L/X (or called Creme LuXury in Europe) as well as a cosmetics line.

Time Defiance

Time Defiance is the Artistry brand's age defying product line


The essentials line is a more simplistic product in terms of skin care, primarily aimed at teenagers, or people with limited time. The line boasts natural, organic ingredients as well as patents. The essential line has many products that can heal skin and improve it soon.

Pure White

Pure White is a skin care line designed for the clarity of skin. Extremely popular with asian woman due to the desire for whiter skin with out the use of skin bleaches. The skin appears whiter due to the increase in skin's clarity.

Creme L/X

The cream was endorsed by Sandra Bullock.

Artistry is available in over 70 countries world wide today. Kim Tyo is currently the face of Artistry.



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