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Ashworth Corporation

Type	Public (NASDAQ: ASHW)
Genre	Sporting goods
Founded	1987
Headquarters	Carlsbad, California, USA
Key people	Fred Couples, Primary Sponsor
Industry	Textiles - Apparel Clothing
Products	Apparel, Corporate products
Employees	12,800 (2006)
Website	www.ashworthinc.com

Ashworth (NASDAQ: ASHW) is a golf-apparel company, maker of Ashworth, The Game, Kudzu and Callaway Golf Apparel. On October 14, 2008, Ashworth was acquired by TaylorMade-adidas.

Target market

Ashworth focuses on both modern and authentic clothing geared towards use on the course.

Sponsorships

They currently sponsor Fred Couples, Stuart Appleby, Chris DiMarco, Rich Beem, Jim Nantz, Rick Smith,Nick Watney, and Steve Flesch.

Acquisition by adidas

On October 14, 2008, adidas, through its subsidiary TaylorMade-adidas Golf, acquired Ashworth for $1.90 a share. The purchase was for $72.8 million, which includes $46.3 million in debt from Ashworth that adidas will assume.^[1]

References