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ASICS Ltd.
Type Limited
Founded 1949
Founder(s) Kihachiro Onitsuka
Headquarters Kobe, Japan
Area served Worldwide
Key people Kiyomi Wada
(Chairman)
Motoi Oyama
(President)
Industry Sportswear
Sports Equipment
Products Athletic shoes
Apparel
Sports equipment
Employees (March 2007) 23,972
Website Asics.com

ASICS is a Japanese athletic equipment company. Asics produces professional footwear and sports equipment designed for football, running, netball, tennis, badminton, squash, martial arts, cricket, golf, wrestling, track & field, cross-training, volleyball, cheerleading, lacrosse, and for many other sport disciplines. In recent years their running shoes have often been ranked among the top performance footwear in the market[1][2][3].

Contents

Early history

ASICS Ltd. began as Onitsuka Co., Ltd on September 1, 1949[4]. Its founder, Kihachiro Onitsuka, began manufacturing basketball shoes in his home town of Kobe, Hyogo Prefecture, Japan. Soon after the range of sports activities widened to a variety of Olympic styles used throughout the '50s, '60s and '70s by athletes worldwide. Onitsuka became particularly renowned for the Mexico 66 design, in which the distinctive crossed stripes, now synonymous with the company brand, were featured for the first time. In 1977, Onitsuka Tiger merged with GTO and JELENK to form ASICS Corporation. Despite the name change, a vintage range of Asics shoes are still produced and sold internationally under the Onitsuka label.

Company name

The name of the company "ASICS" is an acronym of the Latin phrase "anima sana in corpore sano" which translates to "a healthy soul in a healthy body" or "a sound mind in a sound body"[5], which derives from the aphorism mens sana in corpore sano. Since 2007 there has been a larger emphasis placed on this acronym.

2006

A pair of ASICS wrestling shoes, model Split Second V
A pair of ASICS running shoes, model GEL-Kinsei

In its 2006 fiscal year, ASICS generated 171 billion Yen in net sales and 13 billion yen in net income. 66 percent of the company's income comes from the sale of sports shoes, 24 percent from sportswear, and 10 percent from sports equipment. 49 percent of the company's sales are in Japan, 28 percent in North America, and 19 percent in Europe.

Sponsorship

Sportswear and sports equipment manufacturer Asics sponsors many nationally ranked NAIA and NCAA men’s and women’s teams, as well as the national teams of: Argentina, Brazil, Canada, Italy, Japan, Puerto Rico, Slovenia, Spain, and Sweden. The company also sponsors individuals and teams that compete in the sports of volleyball, football, netball, athletics, cricket, tennis, triathlon, and wrestling. Recently ASICS was the official apparel sponsor of the 2006 Winter Olympics. Asics also supplied apparel to the Italian, Dutch, Irish, South Korean and Australian teams that competed at the 2007 World Athletic Championships in Osaka, Japan.

References

External links

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ASICS Ltd.
Type Public (TYO: 7936)
Industry Sportswear
Sports Equipment
Founded 1949
Founder(s) Kihachiro Onitsuka
Headquarters Kobe, Japan
Area served Worldwide
Key people Kiyomi Wada
(Chairman)
Motoi Oyama
(President)
Products Athletic shoes
Apparel
Sports equipment
Employees ca. 5350[1]
Subsidiaries Haglöfs
ASICS Europe B.V.
ASICS Sports Corporation
ASICS Tiger Corporation
ASICS Tiger do Brasil Ltda.
ASICS Tiger Oceana Pty.
Website Asics.com

ASICS is a Japanese athletic equipment company. Asics produces professional footwear and sports equipment designed for football, running, netball, tennis, badminton, squash, martial arts, cricket, golf, wrestling, track & field, cross-training, volleyball, cheerleading, lacrosse, and for many other sport disciplines. In recent years their running shoes have often been ranked among the top performance footwear in the market[2][3][4]. Asics bought the outdoor brand Haglöfs on July 12 2010 for SEK1,000,000,000 ($128.7 million).[5]

Contents

History

ASICS Ltd. began as panmure Co., Ltd on September 1, 1949[6]. Its founder, Kihachiro Onitsuka, began manufacturing basketball shoes in his home town of Kobe, Hyogo Prefecture, Japan. Soon after the range of sports activities widened to a variety of Olympic styles used throughout the '50s, '60s and '70s by athletes worldwide. Onitsuka became particularly renowned for the Mexico 66[7] design, in which the distinctive crossed stripes, now synonymous with the company brand, were featured for the first time. In 1977, Onitsuka Tiger merged with GTO and JELENK to form ASICS Corporation. Despite the name change, a vintage range of Asics shoes are still produced and sold internationally under the Onitsuka Tiger label.

The name of the company "ASICS" is an acronym of the Latin phrase "anima sana in corpore sano" which translates to "a sound mind in a sound body"[8], which derives from the aphorism mens sana in corpore sano. Since 2007 there has been a larger emphasis placed on this acronym.

shoes, model Split Second V]]
shoes, model GEL-Kinsei]]

In its 2006 fiscal year, ASICS generated 171 billion Yen in net sales and 13 billion yen in net income. 66 percent of the company's income comes from the sale of sports shoes, 24 percent from sportswear, and 10 percent from sports equipment. 49 percent of the company's sales are in Japan, 28 percent in North America, and 19 percent in Europe.

Sponsorship

Sportswear and sports equipment manufacturer Asics sponsors many nationally ranked NAIA and NCAA men’s and women’s teams, as well as the national teams of: Argentina, Brazil, Canada, Italy, Japan, Puerto Rico, Slovenia, Spain, and Sweden. The company also sponsors individuals and teams that compete in the volleyball, football, netball, athletics, cricket, tennis, triathlon, and wrestling. ASICS is the official apparel sponsor of the Olympic team of the Netherlands, and these Olympic team apparel collections were designed for the brand by fashion designers Warmenhoven & Venderbos. Asics also supplied apparel to the Italian, Dutch, Irish, South Korean and Australian teams that competed at the 2007 World Championships in Athletics in Osaka, Japan.

References

External links


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