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Associated Broadcasting Company
TV5 Logo.png
Type Broadcast television network
Country Philippines Philippines
Availability National
Founded June 19, 1960
by Chino Roces
Owner MediaQuest Holdings, Inc. (a subsidiary of PLDT)
Key people Manuel V. Pangilinan, Chairman
Ray C. Espinosa, President and CEO
Roberto V. Barreiro, EVP and COO
Former names Associated Broadcasting Company (on-air)
Official Website

The Associated Broadcasting Company is a television network in the Philippines, with main broadcast facilities and transmitter located at 762 Quirino Highway, San Bartolome, Novaliches, Quezon City. It is the fourth-oldest television network in the country and owned by MediaQuest Holdings Inc., which is a subsidiary of Philippine Long Distance Telephone Company headed by businessman Manuel V. Pangilinan.

Its main station is DWET-TV in Metro Manila. It also operates a radio station, 106.7 Dream FM, in Metro Manila.




Pre-Martial Law era

Logo used from 1960 to its closure in 1972.

Joaquin "Chino" Roces, then owner of the Manila Times was granted of a radio-TV franchise from Congress under Republic Act 2945 on June 19, 1960. He then founded Associated Broadcasting Corporation with its first studios in Roxas Boulevard, the fourth television network established in the Philippines. ABC operated as a radio and television broadcasting network from 1960 until September 21, 1972 when then President Ferdinand E. Marcos declared martial law. Both ABC and the Manila Times were shut down as a result.

The return of operations

ABC's logo used from its revival in 1992 to 2001.
Numerical 5 logo from its revival in 1992 to 2003.

When democracy was restored as a result of the 1986 People Power Revolution, Chino Roces made a successful representation with then President Corazon Cojuangco-Aquino for the reopening of the network.

New stockholders led by broadcast veteran Edward Tan and Chino Roces's son Edgardo then began the arduous task of resuscitating the network. The Securities and Exchange Commission granted their application for an increase in capitalization and amendments to ABC’s articles of incorporation and by-laws. They were subsequently granted a permit to operate by the National Telecommunications Commission (NTC)

ABC broke ground in what was to become its new world class studio complex and its transmitter tower in San Bartolome, Novaliches, Quezon City in 1990. By the final quarter of 1991, ABC was on test broadcast. Commercial operation started in February 1992. A brand new television and radio broadcasting network was born – ABC Development Corporation, doing business under the trade name Associated Broadcasting Company.

Logo used from 2001 to 2004.

ABC acquired a new franchise to operate on December 9, 1994, under Republic Act 7831 signed by then President Fidel V. Ramos. In the same year, it went on nationwide satellite broadcasting. In a surge of phenomenal growth, ABC earned a reputation as "The Fastest Growing Network" under the new network executive Tina Monzon-Palma. It has taken big leaps and bounds and is now among the ranks of "The Big League". As early as its 15th month of operation, it rose to a strong no. 3 in the overall TV network rating with a programming that combines America's certified hits and all station-produced local programs. Also part of their success is their carrying of the Sailor Moon anime franchise, which effectively revitalized interest in anime in the Philippines. Amid the escalating network war, ABC succeeded in gaining a foothold, as the dark clouds of the Asian crisis loomed in the horizon.

In 1996, ABC launched the slogan "Reaching out to You" was performed by Gary Valenciano[citation needed] and station ID was singing the stars of ABC-5. Around 1996, ABC created the 1st practical jokes & gags show Wow Mali with Joey de Leon as host. It was the longest running practical jokes show in Philippine History. It went with other names: Wow Maling Mali (2003), Wow Mali Bytes (2006) & Wow Mali Express (2008). In 2001, ABC acquired the Philippine licenses for three game shows: The Price Is Right (hosted by Dawn Zulueta), Wheel of Fortune (hosted by Rustom Padilla), and Family Feud (hosted by Ogie Alcasid). This was during the height of the game show frenzy within Philippine networks, brought on by the success of IBC's Philippine edition of Who Wants to Be a Millionaire? and The Weakest Link. The three shows were discontinued after some time.

In 1999, ABC was awarded the last remaining UHF frequency in Metro Manila, (Channel 47), winning over a field of competitors, because of its capabilities and track record. This station was currently inactive in 2003.

New management

Logo used from 2004 to 2008.

In October 2003, ABC was acquired by a group led by businessman Antonio "Tonyboy" Cojuangco, former Chairman of the Philippine Long Distance Telephone Company (PLDT) and owner of Dream Satellite Broadcasting and Bank of Commerce, among others. The new management introduced many changes including a stronger news and public affairs division, modernization of its broadcast equipment and the acquisition of broadcast rights of Philippine Basketball Association games.

For its re-imaging, the new network executives led by Roberto Barreiro coined a new slogan for ABC: Iba Tayo! (We're Different!). The slogan was conceived at the height of the "network wars" between ABS-CBN and GMA Network, which mirrored each other's programming for ratings supremacy. ABC aimed to veer away from the practice done by both networks by coming up with different shows with fresh formats to complement its flagship program, the PBA.

ABC won as KBP Best TV Station in 2005 in the KBP Golden Dove Awards, while other shows also won as best TV show in different categories.

Until the end of 2006, ABC was a member of the Family Rosary Crusade. Its religious pre-identification campaign "Please Pray the Rosary" was being played before the start every show of the network.

In 2007, ABC's News and Public Affairs division took a big cut, with many of its employees given the pink slip. This was before the May 2007 elections in the Philippines, making the network almost incapable of election coverage.

Beginning in November 2007, the station debuted its "Pumped and Loaded" slogan, as it began NBA, pro boxing, and WWE programming on the said network. ABC made a five-year deal with Solar Entertainment to broadcast the aforementioned programs. However, due to high costs, NBA games and boxing have since moved to C/S 9 while "House of Hoops", the NBA review show, was shortened to one hour on Monday and two hours on Thursday. The program ended on April 28, 2008 and was replaced by Stories of Survival and PBA Classics. WWE Raw was cut from the lineup because of additional costs; instead they aired 2 movies on Saturday nights beginning at 7:00 P.M. In June 2008, Solar Entertainment made the move to bring WWE free TV programming to C/S 9.

ABC decided not to renew their airtime contract with the PBA once their original contract ends after the 2008 Fiesta Conference, and has since been acquired by Solar/RPN effective next season

TV5 Era

In March 2008, ABC president and CEO Antonio Cojuangco announced that ABC had entered into a major block time agreement with MPB Primedia Inc., a local company backed by Media Prima Berhad of Malaysia as part of a long-term strategy to make the network more competitive. Cojuangco said MPB Primedia Inc., in principle, would produce and source most of the entertainment programs while ABC would continue to be responsible for news programming and operation of the stations. [1] Christopher Sy was named CEO of MPB Primedia, Inc.; he served in that capacity until his resignation in January 2009 due to reported differences in management style.[2]

ABC "signed off" on August 8, and then aired a countdown to the re-launch for much of the next day until 19:00 PST, when the new lineup began under their new branding of TV5 [3][4][5]. Despite the name change, the corporate name will still be Associated Broadcasting Company and Tonyboy Cojuangco will remain its CEO[6]. Shall We Dance, some shows in Nick on TV5, Kerygma TV, Light Talk, and Sunday TV Mass were the only ABC programs carried-over to the line-up of TV5.

In December 2008, a lawsuit was filed by GMA Network against ABC, and MPB Primedia, Inc. seeking to nullify the block time agreement between the companies; Media Prima Berhad was impleaded in the suit as well.[7] GMA argued that the agreement violated the Philippine constitution, which restricts mass media ownership to Filipino companies, and that MPB Primedia was established in Malaysia do skirt these laws.[7] In response, ABC's media relations head Pat Marcelo-Magbanua reiterated that the network was a Filipino company which was self-registered and Filipino-run.[8]

Under the management of MPB together with the local key managers assembled, Primedia delivered significant success where TV5 performance was completely revitalized. TV5’s audience share increased substantially from 1.9% in July 2008 (prior to the re-branding by Primedia) to 11.1%* in September 2009. This achievement has catapulted TV5 as the clear number 3 station in the Philippines. (*Source: AGB-NMR Arianna)

On October 20, 2009, Media Prima Berhad (MPB) announced that is set to recover its investment in the Philippines following the proposed divestment of its entire 70 per cent equity stake in its subsidiary, MPB Primedia Inc (“Primedia”) to Mediaquest Holdings Inc.(a subsidiary of Philippine Long Distance Telephone Co.), on the early months of 2010, TV5 will be rebranded and relaunched under its new management and new stars and shows.

On March 2, 2010, MediaQuest chairman. Manuel V. Pangilinan announced that Mediaquest now has 100 percent ownership of the Associated Broadcasting Company and Primedia Inc., the broadcasting firm’s major block airtimer.


Branding Slogan Years Active
ABC 5 The Network June 19, 1960-September 21, 1972
ABC 5 Come Home To ABC February 21, 1992-January 31, 1994
April 16, 2001-April 12, 2004
ABC 5 The Fastest Growing Network March 21, 1993-November 29, 1997
ABC 5 The Big Leap February 1, 1994-January 30, 1995
ABC 5 In The Big League January 31, 1995-March 30, 1996
ABC 5 Reaching Out To You March 31, 1996-June 28, 1998
ABC 5 The Best of Both Worlds June 29, 1998-April 16, 2001
ABC 5 Iba Tayo! (We're Different!) April 12, 2004-March 8, 2007
ABC 5 Idol Maging Iba! July 30-November 26, 2006
ABC 5 ChristMas Iba! November 27, 2006 Christmas Season Slogan
ABC 5 Cool ang Summer sa ABC! April 9-May 30, 2007
ABC 5 Kasama Mo! Simple Ang Ligaya, Masarap Kasama! July 16-December 31, 2007
ABC 5 Your Best Christmas Is On ABC! November 11, 2007-January 1, 2008
ABC 5 Pumped and Loaded October 29, 2007-February 2, 2008
ABC 5 Celebrate Life! April 6-August 8, 2008
TV5 Shake Mo, TV Mo! (Shake Your TV!) August 9, 2008-present
TV5 Katakot-Takot Na Takot Halloween 2008
TV5 Todo Shake Mo Pasko Mo Christmas 2008
TV5 Shake Mo, With A Bang! New Years 2009
TV5 Talagang Pag Love, Nakakashake! Valentines 2009
TV5 Shake It Sa tag-init! Summer 2009
TV5 Shake Sayaw Tampisaw June 1-August 20, 2009
TV5 1st Birthday August 21-September 11, 2009
TV5 Ka-Shake Ng Bayan September 12-November 27, 2009
TV5 Shake Saya Pasko Na! November 28, 2009-January 1, 2010


TV5's program lineup includes news and current affairs shows, variety shows, gag shows, dubbed foreign serials, children's shows, anime shows, reality shows, and sports.

Program production

TV5 News and Public Affairs


On its second month since its re-launch last August 9, 2008, TV5 has been reportedly on Top 3 based on the AGB Nielsen survey.


The National Telecommunications Commission (NTC) ordered that all analog TV broadcast transmission will be terminated by 11:59 p.m. on December 31, 2015, requiring television service providers to migrate to DTT by that time. Currently, the network conducts test broadcast on UHF Channel 47.[9] The management of ABC is planning for digitalization by the last quarter of 2010.[10]

TV and radio stations nationwide

International broadcast

TV5 programs are shown in the United States, Singapore, Sydney, Hongkong and Canada via The Mabuhay Channel.

Entities and ventures


Affiliates and productions

See also



External links

Simple English

This is An Associated Broadcasting Company (TV5) is the leading television network in the Philippines located in Quezon City.

Other websites


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