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AstroTurf
Type LLC
Founded 1964
Headquarters Dalton, Georgia, USA
Key people Bryan Peeples-President of AstroTurf, Michael Dennis-Chairman and President of GeneralSports Venue, Jon Pritchett-CEO of GeneralSports Venue
Website http://www.astroturfusa.com/

AstroTurf is a brand of artificial turf. Though the term is a registered trademark, it is sometimes used as a generic description of any kind of artificial turf. The original AstroTurf product was a short pile synthetic turf [1] while the current products incorporate modern features such as antimicrobial protection, rubber infill, backing systems and nylon yarn fibers.

Contents

History

AstroTurf was co-invented in 1965 by Donald L. Elbert, James M. Faria and Robert T. Wright, employees of Monsanto Company. It was patented in 1967 and originally sold under the name "Chemgrass". It was renamed AstroTurf by the Patent Company employee John A. Wortmann after its first well-publicized use at the Houston Astrodome stadium in 1966.

In 1987 Monsanto consolidated its AstroTurf management, marketing, and technical activities in Dalton, Georgia, as AstroTurf Industries, Inc. In 1988 Balsam AG purchased all the capital stock of AstroTurf Industries, Inc. In 1994 Southwest Recreational Industries, Inc. (SWRI) acquired the AstroTurf brand. In 1996 SWRI was acquired by American Sports Products Group Inc. (ASPG). In 2001, SWRI launched a turf system called NexTurf.[2] In 2003 SWRI changed its name to SRI Sports and one year later filed for bankruptcy and the parent company, ASPG, retained the AstroTurf rights. In 2005 Textile Management and Associates (TMA) acquired the AstroTurf assets and intellectual property from ASPG and began marketing the AstroTurf brand under the company AstroTurf, LLC. In 2006 GeneralSports Venue (GSV) became TMA’s marketing partner for the AstroTurf brand for the American market. AstroTurf, LLC handles the marketing of AstroTurf in the rest of the world.

Product timeline

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1960s

1964

1965

  • The Houston Astrodome opens with natural turf and a glass roof which causes glare for the fielders. The glass panes with a view of the sun are painted white, and the grass soon dies.

1966

  • AstroTurf is first installed in the Houston Astrodome. The infield was in place in April, but due to lack of supply, the outfield is not completed until July, when the Astros are sent on an extended road trip. The all-synthetic field is ready for play following the All-Star break in July. The first football game played on AstroTurf occurs when the University of Houston Cougars beat the Washington State Cougars.

1967

  • AstroTurf is first installed in an outdoor stadium — Memorial Stadium, Indiana State University.[4]

1968

1969

  • Michigan Stadium switches its playing surface to AstroTurf, and retains it through three separate iterations until reverting to grass for the 1991 season.

1970s

1974

1975

1976

  • The Cincinnati Reds play back-to-back World Series on AstroTurf. This time, they defeat the New York Yankees in a 4-game sweep.[11]

1978

1980s

1980

1981

1984

  • Women's World Cup Hockey (field hockey) games are played on AstroTurf.[13]
  • AstroTurf installs first North American vertical drainage systems in Ewing, NJ at Trenton State College (now known as The College of New Jersey). [14]

1989

  • First E-Layer system (Elastomeric) installed at William and Mary, as well as University of California, Berkeley. [15]

1990s

1992

1993

1996

  • Atlanta Olympic Field Hockey installs AstroTurf System.[17]

1997

1999

  • Real Madrid C.F. (Spain) become the first European football club to purchase an AstroTurf system for their practice fields.[18]

2000s

2002 Northolt High School becomes the first school in England to put in a full size AstroTurf field.

2002

2006

2007

  • Falls City High School[21] Falls City, Nebraska high school installs artificial turf. Both FCHS (public school) and Sacred Heart (private Catholic school) use the field for home games.

2008

See also

References

External links


Wiktionary

Up to date as of January 15, 2010

Definition from Wiktionary, a free dictionary

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Wikipedia

See also Astroturf, and astroturf

Contents

English

Noun

Singular
AstroTurf

Plural
uncountable

AstroTurf (uncountable)

  1. (trademark) A synthetic material used in sports grounds as a durable substitute for grass.

Related terms

Adjective

AstroTurf (comparative more AstroTurf, superlative most AstroTurf)

Positive
AstroTurf

Comparative
more AstroTurf

Superlative
most AstroTurf

  1. of a group created by a larger organisation, but presenting itself as a grassroots organisation

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