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Aura Science was a store selling a line cosmetics jointly developed by Limited Brands and Shiseido.
They didn't perform as well as expected, and were reflagged as Victoria's Secret Beauty.
These stores continued to sell the Aura Science cosmetic line, as well as some other Victoria's Secret skin and beauty care products.
Eventually, they were closed, and merged into a large section of remodeled or new Victoria's Secret stores.
External Link
Article detailing Aura Science, prior to US Rollout.
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