|Launched||23 September 1998|
|Closed||9 February 2003|
|Replaced by||BBC Three, CBBC Channel|
|Availability At time of closure|
|Sky Digital||Channel 115 (originally 160)|
Initially, the main attractions of the new station were multi-broadcast TV shows, with the option to choose which program you viewed. The first broadcast by the BBC with this option was two months after the launch of the channel, showing Stressed Eric, with Naked Video as the Digital Teletext option. Its single-show programming was mainly concerned with celebrities, including documentary profiles and the nightly entertainment magazine Liquid News.
Another important aspect of BBC Choice's programming was its children's output, branded CBBC On Choice and using the regular presenters from BBC One & Two children's output to present a wide range of programming for younger viewers. This took up most of BBC Choice's daytime hours and included repeats of archive shows rarely seen on the main channels, such as Mr Benn, Paddington, Simon and the Witch, Ivor the Engine, Jonny Briggs , Pigeon Street, The Family Ness. and Bitsa
BBC Choice showed children's TV shows from 6am-7pm and adult programmes from 7pm-midnight. BBC Three replaced BBC Choice and the CBBC Channel became a separate channel time-sharing with the service. The CBBC Channel airs from 07:00 to 19:00 while BBC Three airs from 19:00 to around 04:00; times quite similar to the format BBC Choice formed prior to closure. Another children's channel, CBeebies, was launched aiming at the younger audience CBBC on Choice had previously targeted.
In December 2002, the idents changed. Builders now began "demolishing" the BBC Choice idents, with construction of something after the idents were demolished. The next month, an ident showing what the construction was (a big "THREE", shown on an angle) appeared. Then, a countdown began. By 9 February, BBC Choice was gone, in favour of BBC Three. The THREE built in the ident appears in the new channel's ident package, but due to the channel's "blobs" (to which the graphics focus), only a portion of the lighting reveals the "THREE", which is fully shown in the channel's logo.
EastEnders Revealed was the only show from the original 1998 channel lineup to survive and outlive the entire life of the channel itself.