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BK Crown Jewels: Wikis

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BK Crown Jewels are a line of chicken sandwiches and hamburgers sold by the international fast-food restaurant chain Burger King in the New Zealand Market. They are larger, adult oriented products made with higher quality ingredients than their "standard" menu items.

Product variants


All of the Crown Jewels are served on a Kaiser roll; the beef based sandwiches use a Whopper patty and the chicken ones use a TenderCrisp or TenderGrill fillet.

Burgers

  • Hell Raiser<br/>The Hell Raiser has bacon, relish, aioli, avocado (guacamole), lettuce, tomato and onions.
  • Blazing Saddle<br/>The Blazing Saddle features bacon, relish, aioli, a Cajun spiced sauce, lettuce, tomato and onions.
  • Sweet Ride<br/>The Sweet Ride sandwich is made with bacon, aioli, a mango-lime sauce, avocado (guacamole), lettuce, tomato and onions.


    • Chicken

  • Blast Off<br/>The Blast Off Crown Jewel sandwich has a TenderCrisp fillet and shares the same toppings as the Hell Raiser minus the aioli.
  • Cracker Jack<br/>The Cracker Jack Crown Jewel sandwich has a TenderCrisp fillet and features the same toppings as the Blazing Saddle minus the aioli.
  • Mango Jammin<br/>The Mango Jammin Crown Jewel sandwich has a TenderGrill fillet and is made the same toppings as the Sweet Ride minus the aioli.


    • History


    The BK Crown Jewels were introduced in the summer of 2006 as part of Burger King program to introduce more adult oriented fare to its menu.

    Advertising


    The advertising featured three commercials in both 15 and 30 second formats. The three pairs of commercials featured animals such as snails or frogs that are used as exotic cuisine. As the narrator announces BK is looking for new and more complex ingredients for their new line of sandwiches, the animals are shown reacting in a fearful way believing they are the new ingredients. At the end, the narrator declares one of the new flavors and the animal is relieved to find out they are not food, then they are promptly dispatched by the new food item (i.e. the frog is hit with a mango).

    See also

  • Original Chicken Sandwich
  • TenderCrisp
  • TenderGrill
  • BK Baguette line
  • Whopper


    • Other types of chicken sandwiches by other sellers:
  • McChicken


    • External links

  • Burger King US
  • Burger King New Zealand


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