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babystyle is a multi-channel retailer specializing in high-quality maternity and baby fashions. <br /><br /> Launched during the dotcom boom of the late nineteen nineties, babystyle.com offers a combination of maternity and baby-related merchandise.
In addition to apparel, the site includes categories for nursery decor, baby gear, toys and an online gift registry. <br /><br />The company's affiliation with Cindy Crawford helped raise the brand's profile, and starting in 2000 the company increased its marketing reach with an extensive direct mail and catalog business. <br /><br /> In 2002 babystyle opened its first brick and mortar store in Manhattan Beach, California.
Currently there are 20 babystyle stores operating in North America.. <br /><br /> babystyle is headquartered in Los Angeles, California.<br /><br />
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