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Samsung bada logo.svg
Company / developer Samsung Electronics
Working state In development

bada (pronounced /ˈbɑːdɑː/) is a mobile operating system being developed by Samsung Electronics. It is designed for use in smartphones. Its name is derived from the Korean word for ocean.[1]

Samsung announced the bada operating system on 10 November, 2009.[2][3] The first mobile phone handsets based on bada are expected to be displayed in the first half of 2010, and to go on sale in the second half of 2010. Samsung also plans to open a bada application store.[1]

The Korea Herald said that Samsung's bada will challenge Google's Android phone platform. According to Samsung, a significant proportion of its mobile phones will ship with bada in 2010.[4] Closely connected sources speak about up to possible 50 million units in 2010[5]

There's some evidence that the new operating system will be using Enlightenment.[6]


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