| Type | Public |
|---|---|
| Founded | 1993[1] |
| Headquarters | North Palm Beach, Florida, U.S. |
| Area served | U.S., Canada, China |
| Key people | Thomas R. Evans, President and CEO |
| Industry | personal finance |
| Revenue | ▲ US$ 95.6 million (2007) |
| Operating income | ▲ US$ 27.6 million (2007) |
| Net income | ▲ US$ 20 million (2007) |
| Employees | 277[1] |
| Website | Bankrate.com |
Bankrate, Inc. (NASDAQ: RATE) is a consumer financial services company based in North Palm Beach, Florida, in the United States.[2] Bankrate.com, perhaps its best known brand, is a personal finance website.[3]
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Bankrate was founded in 1976 as Advertising News Service, Inc., a print publisher of the newsletter Bank Advertising News started by founding Publisher Robert K. Heady of Springfield, Massachusetts.[4] For the next twenty years it published newsletters, aggregated bank and credit products for newspapers and magazines and sold advertising for its Mortgage Guide and Deposit Guide.[5] At some point the company changed names to Bank Rate Monitor.[6]
In 1993 the company incorporated in the state of Florida.[5] In April 1995[4] the company moved its business to the Web where Bankrate.com debuted in 1996.[7] Today Bankrate also includes Interest.com, Mortgage-calc.com, Nationwide Card Services, Savingforcollege.com, Fee Disclosure and InsureMe.[8]
In the fifty U.S. states, Bankrate monitors about 4,800 financial institutions.[1] This information is processed to generate leads for the institutions[9] and to provide consumers with comparisons of about three hundred different products such as mortgages, home equity loans, credit cards, automobile loans, checking and money market accounts, certificates of deposit, and online banking and ATM fees.[5]
Bankrate writers provide content to visitors to its website and to institutions and government agencies and for about one hundred newspapers in the U.S. including The Wall Street Journal, The New York Times and USA Today.[10] The website also offers calculators[6] for a variety of purposes such as computing home and auto loans.
"The Bankrate.com Personal Finance Minute" plays about two hundred times each day on XM Satellite Radio over Sirius XM, on Armed Forces Radio over the American Forces Network and on local stations.[11] Company data is referenced through partnerships like CNN Headline News, CNBC, AOL, Yahoo!, and Dow Jones MarketWatch.[11]
Bankrate China in the Mandarin language has launched but does not yet earn revenue as of early 2008.[5]
Bankrate writers have won awards from the Society of Professional Journalists at least three times, most recently in 2007 for their coverage of the Federal Reserve Open Market Committee's rate cut.[12] In 2008, Forbes named Bankrate #41 in its list of America's 200 best small companies.[13] Forbes previously had honored the website in its Best of the Web every year from about 1999 to 2005.[14]
Other Bankrate.com owned properties:
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