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From Wikipedia, the free encyclopedia

Bases may be the plural form of:

Bases may also refer to:

  • Bases (fashion), a military style of dress adopted by the chivalry of the sixteenth century.

Study guide

Up to date as of January 14, 2010

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By Bronsted-Lowry theory, bases are species (of chemicals) that accept H+ ions in aqueous solutions. By Lewis theory, bases are species that donate electron pairs to other species. Most likely a Lewis acid (electron pair acceptor) which will accept the pair and form new molecules.

See also

BASES See tomorrow, today

The world leader in sales forecasting and initiative optimization

Helping clients grow through successful innovation

Our objective at BASES is simple… to help our clients grow through successful innovation on their brands. Our people bring this objective to life via impactful consulting that capitalizes on BASES industry-leading forecasting models, our rich databases, and our proprietary analytical techniques. The world’s premier consumer marketers look to BASES to help them achieve better results from their innovation programs.

Part of The Nielsen Company

BASES, a service of The Nielsen Company, began in 1977 in the United States, and quickly evolved into the global leader in the Simulated Test Market (STM) industry.

BASES is now fully integrated with The Nielsen Company, providing exclusive access to a broad array of syndicated data resources to keep us in touch with what is happening in the marketplace—anytime, in any product category, anywhere in the world. Being part of The Nielsen Company allows BASES to add value to our clients’ initiatives in unprecedented ways. No other STM provider can approach BASES ability to understand sales, consumer trends, media consumption, and consumer segments. By thoughtfully combining these resources, BASES is able to paint an accurate picture of the future marketing environment so clients can “see tomorrow, today” as they plan their new product introductions.

Global experience

With numerous global offices, we have the local leadership to provide great client service and expertise to understand consumers and markets. As BASES has evolved globally, we have kept a careful eye on consistent execution, quality data collection, historical databasing, and ongoing forecasting refinement to grow our leadership position in the industry.

Knowledge and understanding come from experience. As the world leader in new product forecasting, BASES has accumulated far more testing experience by country and experience by product category than any other provider in a variety of industries. Worldwide we’ve tested thousands of concepts and completed numerous validations of BASES Models.

Expertise in CPG and beyond

BASES tools and consulting services have been successfully adapted from consumer packaged goods to sectors such as pharmaceuticals, alcohol, quick-serve restaurants, durable goods and services to extend BASES world-class consulting expertise into a broader range of sectors and issues. We help understand the competitive landscape and associated opportunities for new offerings, identify the most promising innovations early-on to focus resources accordingly, help design the idea and communicate it in a way that is relevant and attractive to consumers, identify and reach the target audience, craft an effective marketing plan, forecast new product sales, and predict sources of volume and incremental volume.

A range of capabilities to help you at every step

At virtually any point in the new product development process, BASES has solutions that address your key business needs. Many of BASES consumer research tools build on a common platform, enabling valid comparisons to BASES Databases, as well as providing a rich foundation for understanding how to optimize your unique proposition. Across all of our capabilities, our consulting is geared to identify opportunities and insights that will help make a difference for your business.

Broadly speaking, our capabilities span four primary new product development issues: Innovation Strategy, New Idea Screening, Initiative Optimization, and Initiative Commercialization.

For more information visit the BASES website

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