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Bath and Body Works
Type Subsidiary
Founded 1990
Founder(s) Leslie Wexner
Headquarters Columbus, Ohio, U.S.
Key people Neil Fiske, CEO, Diane Neal, President
Industry Retail
Products Bath and Beauty products, gifts
Revenue US$ $2,285,000,000 (FY '06)
Parent Limited Brands
Website www.bathandbodyworks.com
Bath and Body Works location in Centerville, Ohio.

Bath & Body Works, LLC, is an American retail store under the Limited Brands umbrella. It was founded in 1990 in New Albany, Ohio and has since expanded across the United States.[1] It specializes in lotions, bath items, personal care items, and home fragrances.

The company launched both a seasonal catalog and a website in 2006. In November 2006, Bath and Body Works launched its first television commercial advertisement.[2] Net sales as of January 28, 2006, were US$2,285,000,000, significantly higher than all other Limited Brands, except Victoria's Secret.

In July 2008, the company announced that it was opening six locations in Canada. With the company acquiring Canadian-based La Senza, they felt it was the opportunity to move into a growing Canadian market, with The Body Shop being its main competition.[3][4]

In January 2009, they introduced the new packaging for the Signature Collection. The labels have also changed for the Signature Collection bodycare products, as well as the Slatkin & Co. and Bath and Body Works Signature home fragrance scents, including plug-in Wallflowers, Scentports, candles, room sprays and fragrance oils. They have also begun offering shipping to Canada. Bath and Body Works operates more than 1,600 stores.[5]

For the past decade, Bath & Body Works has reinvented the personal care industry with the introduction of fragrant flavorful indulgences, including shower gels, lotions, candles and accessories. With a focus on creating and offering the best products, and an emphasis on innovation from nature, Bath & Body Works is destined to become the ultimate personal care destination.

In other words, a 21st century apothecary integrating health, beauty and well-being. Combining the introduction of spa products that are easily used at home with the incorporation of simple rituals into daily life, Bath & Body Works is committed to helping consumers improve their emotional and physical being. We have accomplished this by combining traditional spa treatments with botanical and natural ingredients, then developing an extensive collection of advanced, easy-to-use personal care products with proven effectiveness.

Bath & Body Works was founded in New Albany, Ohio in the fall of 1990, and has always prided itself on the innovation, quality and performance of its products. A division of Limited Brands, Inc., Bath & Body Works now has more than 1,600 stores nationwide.

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