BeJane.com is an Internet social network service for female do-it-yourselfers and women who are interested in fixing up their house to create a home they love. The BeJane.com site was founded in Hollywood, California by Heidi L. Baker and Eden Jarrin in 2003 and is privately owned. BeJane.com is the first branded media company dedicated to serving the fastest growing segment of the home improvement marketplace - women do-it-yourselfers (DIYers) who have the economic staying power and the personal desire to improve their home environment.


Be Jane is the voice that empowers women in the Home Improvement market. Traditionally a male oriented domain, the percentage of women planning and completing home improvement projects in recent years has increased to a significant percentage of the overall market, to a total of more than $50 billion. This is in part due to the more than 20 million single females who own homes today, which is estimated to grow to more than 31 million within the next 4 years. Until recently, women have had relatively little if any relatable and approachable support, community or place to turn to for help in the home improvement market, Be Jane was created to fulfill this need.


Be Jane is a multi-faceted branded media company, carrying its message across its web, print, radio, television, as well as emerging media partners. As a modern media company, Be Jane focuses leverages the growing convergence of media platforms to provide our content to a broad audience, reinforce our message, teach women how to empower themselves through home improvement, and ultimately drive community and membership.

Media Type

Online Video

*Series featuring BeJane.com, the leading female home improvement brand on BeJane.MSN.com

Emerging Media

*In development including VOD, broadband, podcasting and more

Online

*At BeJane.com and BeJane.MSN.com including videos, blogs, animated tutorials, editorial, how-to, tips and tricks, cool tools, Featured Janes and more!

Print

*Recurring columns currently in Better Homes & Gardens Do-It-Yourself SIP (Quarterly), Seattle Times DIGS (Monthly) and The Oklahoman (bi-weekly)

*Syndicated (weekly) via American Publishing Group to over 7.5 million readers

*In retail with Be Jane’s Guide to Home Empowerment Book (Random House)

Reach

BeJane.com currently reaches 90,000 unique users/month with over 500,000 page views and has a registered membership of just over 40,000.

Editorial

Regular features include:

Lifestyle Articles – The “Why-to” of Be Jane. We discuss why you would take on home improvement projects and how the process and the results affect your life

How-To Projects – beyond the how-to – incorporating the ‘why-to’ lifestyle aspect into each project

Tips & Tricks – The Janes provide fun and useful tips & tricks to make projects go smoother

Animated Tutorials – a wide array of tutorials showing users the specifics of how-to

Featured Jane – a featured “Jane” and her home (and life) transformation story

Ask Jane – users submit home improvement questions to The Janes

Community Message Boards – a forum for community Janes to get tips, tricks and inspiration from other Janes while also celebrating their own projects

Project and Lifestyle Videos – online television show at BeJane.MSN.com and more video being added to BeJane.com

Shop Be Jane – branded Be Jane merchandise

Demographics

Female DIY consumers and homeowners

Age 35-54

80% are homeowners

Purchase home improvement supplies once/month or more

History

Our co-founders, Heidi Baker and Eden Jarrin lived in homes they didn’t love. They decided to do something about it but when they looked for support and advice, there wasn’t anything out there that spoke directly to women. So with sheer will and determination, through trial and error, they began transforming their homes into something that reflected their individual personalities. And in the process, they were surprised at how this change affected others in their lives. Suddenly their friends felt empowered to take on their own home improvement projects and Heidi and Eden realized a change within themselves, they had developed more self-confidence through doing home improvement projects that transcended into other parts of their lives.<BR><BR>

They quickly realized that there was a community, hundreds of thousands of similar women that were just like them. They took it upon themselves to create the top resource for women’s home improvement at www.BeJane.com, as well as the key gathering space where a community of Janes could share their stories and empower other women through their own experiences. Thus was born, Be Jane.

External links

BeJane.com Official Website

Be Jane on MSN

* Be Jane’s Blog on MSN