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Belkin International, Inc.
Type Private
Founded 1983
Headquarters Compton, California
Key people Chet Pipkin, Chairman, Founder, and CEO; Mark Reynoso, President
Industry Computer hardware
Products Computer hardware
Revenue Unavailable
Employees 1000+
Website www.belkin.com

Belkin International, Inc., is a global manufacturer of computer hardware that specializes in connectivity devices. Belkin sells in both the consumer and the commercial business-to-business (B2B) market, with various product lines including routers, iPod and iPhone accessories, mobile computing accessories, surge protectors, switches, hubs (USB and computer network), cables, KVM switches, racks and enclosures, and other peripherals.

The company was founded in 1983 in Hawthorne, California, by current CEO Chet Pipkin. It has twice made the Inc. magazine's list of 500 fastest-growing privately held companies in the United States. At present, Belkin is headquartered in Compton, California, but it planned to move 18 miles (29 km) to new corporate headquarters in Playa Vista in February 2010.[1] Belkin also has major offices across the globe, such as in the United Kingdom, the Netherlands, Hong Kong, and Australia.

Contents

Product range

  • Networking: routers
  • iPhone and iPod accessories: cases, FM transmitters, chargers
  • Notebook and netbook accessories: cases, cushions, cooling pads, power adapters
  • Data center accessories: racks and enclosures, KVM switches
  • Surge protectors
  • USB hubs and other connectivity peripherals

Product list

Criticism

In 2003, Belkin released a home use wireless router which would occasionally replace users' HTTP requests with an advertisement for Belkin's filtering software. Belkin received some intense criticism for this from technically literate customers and others who described it as a man-in-the-middle attack or a form of session hijacking. Belkin initially treated this as a public relations problem rather than a highly inappropriate action on their part, but later relented and removed this intentional malfunction from their products. [2] [3] [4] [5] [6]

In early 2009, a Belkin 'online sales representative' was discovered paying Amazon.com, Newegg and Buy.com users to manipulate reviews of a notoriously buggy Belkin router. Belkin's President, Mark Reynoso, responded to criticism, saying that the company does not engage in unethical practices, noting however that 'one of our employees' may have been responsible. [7] [8][9] On January 19, 2009, gizmodo.com published a letter from an anonymous Belkin worker, where the employee claims that for years all workers were pressed upon to "do whatever is needed to get good product reviews and good press", which included "sending blog writers a device with custom firmware that hides known bugs", "faking hardware logo certifications", as well as "writing poor reviews of competitors products".

Awards

Belkin was in the "Inner City Top 100" list for six consecutive years and the Los Angeles Business Journal’s “Fastest Growing Private Companies” list for five years.[10]

For 2007, Belkin was awarded iLounge's Accessory Maker of the Year Award and its TuneFM was awarded iLounge's FM Transmitter of the Year Award.[11]

Belkin's TuneBaseFM was awarded iLounge's Car Accessory of the Year Award 2008.[12]

  • CES Innovations Awards:
    • 2009 "Best of" in Multi-Room Audio/Video Category: FlyWire[13]
    • 2008 "Best of" in Portable Media Accessories Category: TuneStudio[14]
    • 2006 "Best of" in Video Category: Nostromo n52[15]
  • IDSA Design Awards Ranking – Belkin ranked in top list of corporations [16]
    • 2002 IDEA / BusinessWeek Award: GOLD – Belkin OmniView SoHo Series KVM [17]
    • 2009 IDEA Award: BRONZE – Belkin Powerline AV+ [18]
  • Multiple iF Design Awards; in 2009, Belkin placed in the Top 50 of all company rankings for the number of IF awards won.[19]
    • 2008 TuneStudio and SportCommand [20]
    • 2007 Clamp-On Surge Protector, Compact Surge Protector, Conceal Surge Protector, Flip KVM [21]
    • 2006 TuneBase and TuneBaseFM, MediaPilot [22]
    • 2005 USB 7-Port Hub, PureAV Home Theater Power Consoles, PureAV Home Theater Power Conditioner [23]
    • 2003 USB Media Reader Writer [24]
  • 2005 Business 2.0 Bottom Line Design Awards – Belkin PureAV Power Console [25]

Community work

Belkin is involved in the local Compton community through the ASAP (Advanced Surveillance and Protection Plan) program with the LA County Sheriff’s Department and the Everybody Wins reading program. Belkin supports Susan G. Komen for the Cure to fight breast cancer through its pink ribbon iPod cases that have helped raise $350,000 for the organization.[26] In 2007, Belkin made a holiday donation to the One Laptop per Child (OLPC) initiative.[27]

References

  1. ^ Office Deals in Playa Vista Demonstrate Strength of L.A.’s Westside, CoStar Group Blog, July 2, 2008 .
  2. ^ "Help! my Belkin router is spamming me". The Register. 7th November 2003. http://www.theregister.co.uk/2003/11/07/help_my_belkin_router/. Retrieved 2005-08-02. 
  3. ^ "Belkin Routers Route Users to Censorware Ad". Slashdot. http://yro.slashdot.org/article.pl?sid=03/11/07/1740205. Retrieved 2005-08-02. 
  4. ^ "CastleCops – Web hijack riles Belkin router users". http://castlecops.com/a4056-Web_hijack_riles_Belkin_router_users.html.  080205 castlecops.com
  5. ^ "Web hijack riles Belkin router users". http://news.com.com/2100-1039_3-5104863.html.  080205 news.com.com
  6. ^ "Web hijacking by router – a new method of advertisement by Belkin". http://www.merit.edu/mail.archives/nanog/2003-11/msg00228.html.  080205 merit.edu
  7. ^ "Belkin Amazon Rep Paying For Fake Online Reviews". http://hardware.slashdot.org/article.pl?sid=09/01/17/166226.  090117 slashdot.org
  8. ^ "Exclusive: Belkin’s Development Rep is Hiring People to Write Fake Positive Amazon Reviews". http://www.thedailybackground.com/2009/01/16/exclusive-belkins-development-rep-is-hiring-people-to-write-fake-positive-amazon-reviews/.  090117 thedailybackground.com
  9. ^ http://www.crunchgear.com/2009/01/18/belkin-replies-to-mechanical-turk-shilling/ Crunchgear: Belkin replies to Mechanical Turk shilling. Retrieved on 18 Jan 2009.
  10. ^ http://www.belkin.com/pressroom/about/?sid=36 Belkin. Retrieved on 18 Jan 2009.
  11. ^ iPod Buyer's Guide, iLounge October 31, 2006, ilounge.com
  12. ^ 2008 iPod + iPhone Buyer's Guide, iLounge October 31, 2007, ilounge.com
  13. ^ CES. 2009 Innovations Honorees. Retrieved on December 11, 2009.
  14. ^ CES. 2008 Innovations Honorees. Retrieved on December 11, 2009.
  15. ^ CES. 2006 Innovations Honorees. Retrieved on December 11, 2009.
  16. ^ 5 Years of IDEA Winners, BusinessWeek, July 17, 2008.
  17. ^ IDEA / BusinessWeek Awards, Complete List of Winners, BusinessWeek, July 8, 2002.
  18. ^ IDEA Award, IDSA
  19. ^ iF Rankings 2009, International Forum Design, ifdesign.de
  20. ^ iF Design Awards 2008, International Forum Design, ifdesign.de
  21. ^ iF Design Awards 2007, International Forum Design, ifdesign.de
  22. ^ iF Design Awards 2006, International Forum Design, ifdesign.de
  23. ^ iF Design Awards 2005, International Forum Design, ifdesign.de
  24. ^ iF Design Awards 2003, International Forum Design, ifdesign.de
  25. ^ iF Design Awards 2005, Bottom Line Design Awards 2005,
  26. ^ Belkin Accessorizes for a Good Cause, Popgadget September 30, 2009,
  27. ^ Belkin gifts OLPC in my name — thanks!, Ryan Block blog January 19, 2008,

External links


Simple English


Belkin is a company that makes computer routers.








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