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BellSouth Advertising & Publishing Corporation
Type Subsidiary of AT&T
Founded 1984
Headquarters St. Louis, MO, USA
Industry Directory Publishing
Products AT&T Real Yellow Pages in BellSouth territory
Website BAPCO Website BellSouth directories online
BellSouth Real Yellow Pages logo, 1984-2006

BellSouth Advertising & Publishing Corporation, or "BAPCO", publishes telephone directories for AT&T customers served by BellSouth Telecommunications. It is a wholly owned subsidiary of AT&T.

It was founded in 1984 to undertake the operations of the Bell System Yellow Pages owned by Southern Bell and South Central Bell. BAPCO published its directories under the "Real Pages" name. It was acquired by AT&T in 2006 upon the acquisition of its parent, BellSouth.

BAPCO's namesake remains with AT&T directory operations, as they now collectively do business as AT&T Advertising & Publishing, and AT&T changed its directory name to The Real Yellow Pages. BAPCO management has now been integrated into the AT&T Advertising & Publishing unit structure as AT&T Advertising & Publishing.

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